WebMarketCentral

MARCH 2, 2009

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. His deck actually covers the organic search marketinging basics—keywords, content and links. The next idea is.read the post!

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JANUARY 23, 2009

For example, though I've used many keyword tools and even written about some of the best keyword research tools here and here , I somehow managed to overlook Wordtracker's free keyword suggestion tool , which uses data from Dogpile and Metacrawler to estimate search volume across all search engines. Very Sun Tzu."

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

APRIL 14, 2009

5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., Traffic Travis Traffic Travis is very helpful free SEO tool for keyword analysis, backlinks and on-page SEO.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

JANUARY 9, 2008

It provides a score (sent to you by email) that incorporates elements such as website traffic, SEO, social popularity and other technical factors. You can see the top sites that pop up for your keyword(s) by mousing over the dots. The graph shows you how different Google and Yahoo are for your entered keyword(s).

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

NOVEMBER 10, 2009

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

OCTOBER 16, 2008

Compile an initial keyword list This involves two independent activities. First, generate a list of keywords based on the content of each page. Match keywords to pages Once the keyword list is established, search terms should be mapped to specific pages. for their lists of key search phrases.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

SEPTEMBER 10, 2009

For anyone doing interactive PR , PitchEngine has become a vital tool for creating, distributing and promoting social media releases. high-volume automated web publishing ), these social media releases often get 100+ views in just the first few hours. It's simple, fast, powerful and gets results.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JANUARY 28, 2008

”) and questionable ( Stop using keywords in your URLs. Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.) A trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious." Go away and leave me alone.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

SEPTEMBER 28, 2009

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. Bonus sixth mistake to avoid: build links to your site carefully, using a mix of directory submission, social media, direct outreach, PR and link bait. pageid=126.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

FEBRUARY 13, 2008

social bookmarking, new media relations and blogging.to Fresh Link Building Tips: New Search Filters = Easy Link Research by SEO Book Techniques for building links through blogs, online forums, social networking sites, and blog comments. Her links are summarized and updated on a periodic basis. Nevertheless, worth checking out.

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

JANUARY 26, 2009

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? KeywordEnvy KeywordEnvy is a rank checking tool that lets you track the position of your website, and competitive sites, on a defined set of keywords over time.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

JANUARY 24, 2008

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords. Who Uses Dynamic Keyword Insertion?

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

OCTOBER 13, 2008

5 Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!) In the online world it usually means bidding on your competitor's 'brand' keywords on a Pay Per Click Advertising platform."

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

OCTOBER 19, 2009

the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). He provides tips on design (how to get Google's spider to read your text before your menu links), how to get your site indexed in 24 hours or less (though you need to be careful with this technique), and what Google ignores (e.g.

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

DECEMBER 17, 2009

How does the increasing use of social media affect SEO efforts? Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO. Social media works. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project?

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

NOVEMBER 16, 2009

by Search Engine Land Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more. The Answer To All Your SEO Questions!

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

APRIL 7, 2009

This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify. Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

MAY 11, 2009

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 10, 2009

I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there." Content Marketing: How do you write to entertain readers?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? SEO social media interactive PR? SEO social media interactive PR? tags: PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

JULY 20, 2009

You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies." Keep this one in mind when you decide whether to fight a pitched battle for #1 placement on a high-traffic SERP.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

DECEMBER 1, 2008

SEO requires a mix of skills-coding, design, copywriting, link building, PR, social media optimization-that most organizations don't have in-house. Although your precise search position will vary depend on the searcher's location, demographics and other factors, it won't rank highly for anyone if it isn't well-optimized.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

SEPTEMBER 3, 2009

How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. Are Comments the Next Social Layer?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 18, 2008

Social media also plays an important role here, and the report provides some tips in this area. First, SEO and PPC efforts go hand in hand and need to be coordinated, from keyword selection ("head" terms for PPC, longtail terms for SEO, mid-length terms for both) and testing all the way through reporting (e.g.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

AUGUST 1, 2008

Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging by SEO Scoop An outstanding post from DazzlinDonna listing her favorite resources and guides for help with everything from SEO and online reputation management to blogging and social media marketing.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

DECEMBER 11, 2008

Sometimes the answer is a complete mystery; your CTR increased 50% this month even though you're running the same ads with the same keywords. Social media participation helps drive business. Random variation? Phases of the moon? Change in the national mood? These effects can be difficult to measure, but are nonetheless very real.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

SEPTEMBER 22, 2009

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important? Have a good one and you'll see positive returns."

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list.

Blogger 20

Blogger PR Outreach Tagging 20