keyword social 
Marketing Interactions
AUGUST 15, 2021
Do they only arrive on your site via search or a targeted display or social ad? The trick is in tuning the keywords you’re monitoring to be tight enough to be truly indicative of the level of buying intent. The more engagement accounts have with you (via branded keywords) and your website and content, the higher the intent.
Marketing Interactions
JUNE 23, 2017
This level of detail highlights long-tail keywords for top of the funnel SEO, provided you’ve chosen phrases your customers also use. Keywords and Phrases. As mentioned earlier, the details you collect during customer interviews can be indicative of keywords and phrases your buyer persona will use. Nuance is important.
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Marketing Interactions
JUNE 23, 2017
Don’t overlook competitor websites, blogs, and social media accounts. Keywords and phrases. Watering holes and social media. You’ll also want to search for analyst and industry reports that are relevant to the project. Remember to review industry portals, related thought leader blogs, and job listings.
Marketing Interactions
MAY 21, 2018
Content marketing has many inputs, from writers and editors to graphic designers, social media, SEO, and more. Subtasks may include identifying keywords for SEO, interviewing SMEs, developing graphics, and more. People Challenges. Collaboration. Workflows disperse responsibilities across teams.
Marketing Interactions
MAY 23, 2018
Text “keyword” (JOIN) to “short code” (123456), for example. Publish opt-in information on your website, as a P.S. in your emails, in social posts, on in-store posters, in direct mail, at the end of your white papers, and other marketing collateral, as is relevant to your campaign. How many messages they can expect per month.
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