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Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic.

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Hubspot Inbound Conference Recap 7 of 9

Kaon

Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. Monitor social media for conservations with buyers. 1 in 3 US buyers are influenced by social media in their purchases. Do research on your prospect’s company and website to see where they can improve.