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Buzz Marketing for Technology

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint. So I ran across some interesting stats last week when.

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There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Not so with Social Media. With Social, there is no passive tense. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new.

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

And if you haven’t already spent some time plugging in your favorite B2B marketing keywords either paid or organic – you should. Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for. Related posts: Social Search could it be a Google Killer?

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

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Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

So I like to classify this ROI in Social Media as an approach that leverages the data of social media. Now that’s a real ROI in Social Media!

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. Improved Customer Support.

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. Now with the new era of Social Commerce about to dawn then perhaps advertisers will want to BUY targeted ads based on social profile of an individual.