Biznology

JUNE 28, 2017

The easiest way to make this change is to turn the keywords in your LinkedIn summary into hashtags. Weave hashtags into the body of your LinkedIn Pulse articles, or list them as keywords at the bottom of your article. Even if you choose to only do social listening, LinkedIn is a great place to do it.

Linkedin 140

Linkedin Effectiveness Thought Leadership Twitter 140

Biznology

DECEMBER 11, 2019

Keywords in your domain still carry a minor SEO value, even though they shouldn’t. According to Backlinko , sites with a domain name that starts with a keyword rank higher than those that don’t have a keyword. Exact-match domain keywords may harm your rankings. Forget about optimizing for keywords.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

MAY 26, 2017

Social media is more important now to businesses, and it’s an evolving part of online behavior. Social media allows businesses to share live videos and news publications, respond to customer service inquiries, and inform their audience about new products and services. This is where social listening comes into play.

Tips 123

Tips Marketing Management Internet Marketing Social Media 123

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

NOVEMBER 13, 2019

Well, keywords are a whole lot like curb appeal; they’re a key component in attracting your target audience. While keywords, page titles, and headlines are more directly linked to whether the page ranks well.). The most critical factor to include is the entire keyword phrase you’re trying to rank for. What is a Meta Description?

SEO 106

SEO Keywords Validation Intent 106

Biznology

JANUARY 30, 2017

Let me guess: your company has an outstanding social media presence. You do social listening every week. A lot of companies I’ve worked with seem to approach social listening as an attempt to showcase how great they are. Meaning, the input into your social listening platform is the most important piece. Sound familiar?

Social Media 80

Social Media Media Keywords Impressions 80

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. The domain name has relevant keywords that are consistent with the content of this page!

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JUNE 30, 2016

You need to focus on understanding who the audience is (using social media listening, search keyword analysis, and other techniques), which content those people are looking at (using social analytics and web analytics), and which content is actually creating new customers (through online and offline conversion data).

Content Marketing 143

Content Marketing Content Viral Marketing Analysis 143

Biznology

MARCH 25, 2019

If your content isn’t objectively better for the keywords you’re trying to rank for, then it’s easy to understand that you probably don’t deserve to rank at the top. 2: Not all keywords are created equal. If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent.

SEO 151

SEO Planning Lead Ranking Lead Scoring 151

Biznology

MAY 10, 2017

You must have a strong social media marketing and content marketing plan already in place. Since influencer marketing campaigns usually have a social media component, it’s not advantageous to have one without the other. You may not have heard of her, but social media experts pay attention to what she says.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

NOVEMBER 9, 2017

My team built a first-of-its-kind Watson-powered keyword research tool. Keywords are the life’s blood of your marketing enterprise. Keyword research allows you to learn the voice of your customer and tune your marketing messages for them. But most marketing organizations struggle to find the right keywords for their teams.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

APRIL 3, 2017

Use the same language they are using (yeah, that’s keyword research). Share it on social. My process is to create very good content that answers questions that the target audience is asking. And then share it. Link to it from places where it is relevant. Send it out in emails. Make sure people are exposed to it. That’s it.

Process 151

Process Ad Building Link Building PR 151

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. This doesn’t reflect that social media are an inevitable end product. Let us get started with.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Biznology

APRIL 11, 2019

Use all 120 characters available for your LinkedIn headline, and pack it with keywords about your skills. Clean up your social media. Find a local professional association in your area of interest—whether industry or job function. Join as a student member, and volunteer to help with a committee. Who are you trying to persuade?

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

JUNE 19, 2018

We create and develop social media accounts , as well as content for these accounts to be released strategically over time to the accounts. We build larger, multi-page sites designed for the maximum ranking ability for our clients and for any and all of the keywords they choose to add to their campaign contract.

Process 175

Process Class Google Social Media 175

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. As I have shared endlessly, being pretty isn’t enough for social media marketing. Being pretty isn’t enough for social media marketing . The social media isolationist.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

MAY 27, 2016

Share your social media stream. Think about it: if your social media shares send people back to your website, but your design is a mess, are they going to shop on your site? Make sure to use keywords that you want to be found in search results for, but stick to one or two keywords per page. Navigate to specific content.

Marketing Websites 133

Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Biznology

NOVEMBER 8, 2012

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Photo credit: Wikipedia.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

SEPTEMBER 4, 2018

These actions include search keywords , the timing of the visit, other sites they have visited in the past, behavior within the session, purchase history, lifetime value, and more. Did they come from Google, social media, an email, and ad, or a link from another site? Behaviors : What did the visitor do?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

JANUARY 24, 2013

Once a site has been optimized it can take many months of link building , content marketing, and social media activity to begin to see some improvement. Rankings fluctuate based on personalized factors like locations, search history, and social activity. Increase in non-branded keywords generating traffic. What do you think?

SEO 80

SEO Keywords Link Building Traffic 80

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We create and develop social media accounts, as well as content for these accounts to be released strategically over time to the accounts. In Conclusion.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze. Like this post?

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

JANUARY 18, 2017

It hadn’t kept its ear close enough to the ground in social channels to pick up on early evidence of concern. And it resolved to become a leader in social media engagement in its industry. Monitor keyword, hash tags and influential people to pick up early signs of misinformation. In retrospect, P&G admitted some mistakes.

Planning 80

Planning Blogger Advertising Agencies PR 80

Biznology

JULY 13, 2016

Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities. The answer is, you probably don’t.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

Biznology

OCTOBER 7, 2015

Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. This time, I entered in “social media,” “marketing,” and “blogging.” Same three keywords, and it came up with: 10 Things Your Competitors Can Teach You About Social Media.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

JUNE 8, 2017

I get where she’s coming from: to date, in the practice of content marketing, companies primarily develop and push branded content on unwilling audiences and promote it through social media. Mike and I take a much broader view of content marketing, which involves mostly unbranded content with some branded content presented in context.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

JULY 24, 2019

If you sell your products or services online, it goes without saying that you must have a professional website, instead of relying only on social media. Email and Social Media Marketing. Social media is where the majority of your target customers are. On social media, you need to be more than just one more brand.

Lead Scoring 112

Lead Scoring Lead Ranking Social Media User-Generated Content 112

Biznology

APRIL 26, 2016

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JANUARY 10, 2022

Our contributors predict that data privacy, cyber security, social media, AI and voice will be areas of focus for business, marketing and more – and we reflect on why we make New Year’s Resolutions. But why are we content to pay the Google tax on branded search keywords? Social media as the #1 marketing channel . Kevin Jordan.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

NOVEMBER 24, 2014

SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. Keyword Research is a foundation to an SEO proposal.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

AUGUST 13, 2015

Low online presence for many competitive keyword phrases. A vague assertion that presupposes that our correspondent could actually know which keyword phrases you are targeting. Disorganized social media accounts. Our team of Search Engine and Social Media experts are here to serve you with best inputs. Big red flag here.

SEO 80

SEO CAN-SPAM Keywords Search Marketing 80

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 23, 2016

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Expand your universe of display and social media advertising targets.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

OCTOBER 31, 2016

Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Do you use your website search to help your SEO?

Organization 80

Organization Link Building SEO Search Marketing 80

Biznology

SEPTEMBER 19, 2016

In the era of exciting social media and SEO, sometimes it’s good to go back to what’s boring. Should I stay away from highly competitive keywords? Here’s some of my best content on paid search: Why paid search is still frustrating for searchers. Are you frustrating buyers with your paid search ads?

Landing Pages 80

Landing Pages PPC SEO Search Marketing 80

Biznology

JULY 3, 2013

His main point: that SEO is no longer about gaming the system with keywords and links. Social media. Next, be active on social media and make your content easily shareable on social media. An integrated marketing plan that does not incorporate social media isn’t really very integrated. User experience.

SEO 80

SEO Planning Internet Marketing Social Media 80