Act-On

SEPTEMBER 24, 2023

A B2B SEO strategy might include keyword optimizing your content, building more links to your website pages, and handling more technical areas (like making sure your website doesn’t load at a snail’s pace). Use your most important keyword in the title, but do so naturally. Simple SEO: Don’t overstuff keywords. Make sense?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

FEBRUARY 26, 2024

Blocklists can also include keywords or products to exclude from campaigns. Digital ad channels include display ads, social media, email, and mobile in-app advertising. What is a Keyword? A keyword is a specific word or phrase that advertisers in paid search or contextual ads use for targeting. What is an Identity Graph?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

NOVEMBER 7, 2023

For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Microsoft uses its own tab system divided into Focused Inbox, Promotions, Social, and Other. Descriptive is the watchword here: don’t try to stuff the alt text with keywords or marketing messages.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187