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The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. ” — Maximize Social Business. and

Why don’t more marketers use keyword research?


Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities. This should give you a sense of how many false positives Google gives you in the Keyword Planner.

Are you using social media for search keyword research?


Google took away your keyword data. Are you using social media listening as one of them? If all you’ve ever done with social listening is detect PR crises, you are missing a lot. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Social media listening can go broader. know how awful that was.

You’ve Discovered SEO Keywords, But What’s Next?


Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords. Hint: influencers and keywords are an autocatalytic cycle.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution


But keywords are an even better example. Are keywords dead? There are several articles about keywords being dead on pretty much every website that covers SEO. Most of those articles come to one of these conclusions: Keywords aren’t dead. Keywords are dead. Keyword best practices have definitely changed. Keywords are not dead. Keyword research.

2 Challenges to Keyword Collaboration


used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle. Image via CrunchBase.

Why you should consider centralizing your search keyword lists


Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing.

Do Keywords Matter?


One area that is rapidly changing is the use of keywords. Couple that with their periodic search algorithm updates and you start to wonder if even pays to spend time trying to find the perfect long tail, low competition keywords for your marketing efforts. Here’s the bottom line: keywords are still important, but not as important as they once were. Here are a few ideas.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

Select the Right Keywords for SEO Success


An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. These keywords are often long tail keywords.

Your keywords suck and are outdated


Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Admit it.

Five Expert Guides to SEO Keyword Research


Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool?

Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […]. Content Marketing content marketing ideas content marketing strategy content marketing tips keyword planner keyword research SEO Social Media trending keywords

SEO 101

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Keywords are important for every business online today. Keywords define a business, and represent the essence of the products and services that are offered. In the context of search engines, keywords help users find your website when their search intent and your keywords match well, and your site ranks well for that keyword. What Are Keywords?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012


How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. SEO Tools and Reviews.

How to Set Up a Promoted Tweet Campaign Targeting Keywords


Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keyword target examples:  gifts, buy flowers, Valentine, presents, date tonight, going to funeral. Below is a video of how it works. Retail.  .

How to Figure Out What Keywords Your Potential Customers are Using


At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? There's a plethora of blogs on SEO and keywords out there – but not much on this specific topic, hence this blog. So, What is a Keyword?

How to Do Keyword Research: A Beginner's Guide


While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Step 2: Fill in those topic buckets with keywords. Step 4: See how competitors are ranking for these keywords.

How to Create Dynamic Social Content

B2B Marketing Insider

Dynamic social content is content that evokes responses, earn shares, and meets a need. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed.

The Most Common Keywords Found in the Top-Shared Articles [New Data]


great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. The Most Common Keywords Found in the Top-Shared Articles. Social Media.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns


Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Your organic keywords obtained from your analytics program. Google’s keyword research tool.

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How to Find and Target High-Value Keywords for Your Business


Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Top Keyword Research Tools to Try. 1)

How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]


One way is through keyword research! You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. We''ll show you how to do it in this post using Google''s AdWords Keyword Tool, since everyone has access to it. 1) Go to the Google AdWords Keyword Tool.

A TweetChart Analysis of our Keyword “Sales Lead Generation”

Fearless Competitor

If you’ve seen the Day of Week data from Hubspot’s social media scientist, @DanZarrella (who’s written a new book, the Science of Marketing and will soon to be a guest on Marketing Made Simple TV ), then you know that the weekends are the best time to publish your blog. We have carefully optimized this blog for a couple of keywords. Why is this so? What do you think?

15 Questions to Ask When Hiring an SEO Professional (Seriously)


There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. First, the meta keywords tag (at one time a valuable but widely abused element in determining search rankings) no longer has any value.

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A Cold, Hard Lead Conversion Case for Low-Volume Keywords


Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. We always knew that targeting some low-volume keywords was a sound strategy, but one surprising discovery backed it up with cold, hard evidence. Here's how we improved conversions with low-volume keywords, and how you can make them work for your own strategy.

SEO 101 Part 3: Keyword Savvy

Marketing Action

Here’s a a quick keyword refresher: A keyword is the word (or phrase) you want searchers to find your page for. About that phrase; it can be a twelve-word phrase and still be referred to as a singular “keyword”.) The keyword should clearly identify the one main thing your page is about. It’s generally not a good idea to have two keywords for a single page. link].

Keyword Density: When Is It Enough?

PWB Marketing Blog

Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” Instead it’s about having good, relevant content in addition to mentioning the intended keyword phrase. The article overly uses the intended keyword phrase. So how do you do that?


How to Build a Keyword Strategy That Turbo-charges Your School's SEO


With majority of prospective students researching colleges, graduate programs, and private schools online, schools keyword research and SEO fueled content creation should no longer be optional. Start by choosing the keywords that draw these potential applicants to your site. Tips for Keyword Research That Will Help You Rank in Search. Use this data to inform potential keywords.

5 Easy Tools for Social Selling Success


Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite? Easy Tools for Social Selling Success. Guest post by Austin Duck. It was the stuff of nightmares.

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. In addition, socially savvy reps beat their quotas 23% more often. ” Koka Sexton  -  Content and Social Team at LinkedIn.

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Putting Google’s ‘not provided’ Keyword Update in Context


We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. Content marketing and social media have begun to have a bigger effect on search results. Google Analytics SEO

23 Outstanding Social PR Guides


This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What are the best practices for social PR? Social PR Strategies and Tactics.

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B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Related Resources: Social Media: How Motorola Solutions uses Facebook to generate more engagement. Tip #1. Highlight your value proposition. Tip #2.

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10 Simple SEO Basics for Better Rankings


Sprinkle your keywords in as you write them, but as always – write ALT tags for human readers, not for search engines. ALT tags are also important for social sharing. A few social platforms, like Pinterest, will use the ALT tag copy as the default description. Filling out your ALT tag with keyword-sprinkled description will help your SEO. Bupkis! Good SEO isn’t hard.

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20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. Look through other social media accounts. By Mark W. Schaefer. But a network plan? Why Twitter?

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. The author has just used them in the past.

51 Ridiculous Keywords Google Won't Let Me Track Anymore


If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. Keyword fish? 20) "can people have a relationship through social media".