Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Have them read the boring keyword analysis too, but a captivating story will help them understand the business in a way that buyer survey data cannot.

Content Marketing 259

Content Marketing Planning Paid Search Agency Content 259

Webbiquity

FEBRUARY 6, 2024

When the page is up, always run Google’s Search Console or this schema validator to ensure the code is verified. Reuse Your Image on Social Media Finally, to create a consistent cross-channel presence, reuse your primary images across your social media channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Scoop.it

JANUARY 14, 2021

Your followers count on social media platforms says a lot about your brand. Granted, the number of followers on your social media page(s) doesn’t reflect quality, but it matters. A large following on social media can prompt potential fans to follow you. Building more social media followers is easy.

Social Media 71

Social Media Media Curation Content 71

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results. In short, yes.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

accelerate agency

MAY 2, 2020

When it comes to social media you can either love it or hate it, but you certainly can’t ignore it. Customers and clients expect businesses to have a social media presence. Social media marketing is a vital channel for many firms. Social media handled well can provide a real boost to your SEO.

Social Media 52

Social Media SEO Media SERP 52

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons.

Tools 232

Tools Social Media Social Networks Work Management 232

Blue Flame Thinking

MARCH 28, 2024

Use multiple channels for awareness as you want to meet them where they are, enhance your company’s validity, and stay top-of-mind. Since you are moving prospects toward conversion, KPIs should reflect that, referencing things like impressions, web analytics including sources and bounce rate, and performance of branded keywords.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

Biznology

MARCH 17, 2014

Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Why did you get into social media?

Social Media 80

Social Media Media Social Networks Ideal Customer Profiles 80

KoMarketing Associates

NOVEMBER 16, 2017

The sections we will cover include: Identifying Keywords and Keyword Themes. Paying Attention to Average Shares Per Social Network. Step 1: Identify Keywords and Keyword Themes. Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

B2B Marketing Traction

OCTOBER 20, 2010

The message about leveraging technology has been valid the entire time – it’s the technology that has changed. Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. It’s really important to be human in your social media efforts. No, no, no!

Social Media 100

Social Media Media RSS Twitter 100

Stevens & Tate

DECEMBER 6, 2022

This is done by optimizing your website for SEO using high-quality keywords your prospects are likely to use when searching for similar products and services. You then provide content on your website that helps inform your leads about your brand and presents your brand as a valid solution to their problems or needs.

Marketing & Strategy 132

Marketing & Strategy Marketing Strategy Top of Funnel Cold Calling 132

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Sprout Social

SEPTEMBER 9, 2020

It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. In reality, social listening supports every individual regardless of your seniority or if you work directly in social or not. The Social Media Manager. For instance…. For instance….

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

Martech

JANUARY 25, 2022

and EU, where the effects of GDPR were more concentrated and were enacted prior to California CCPA, suggest a brighter future, according to Guy Hanson, Vice President of Customer Engagement at data and email solutions provider Validity. When Validity looked at the “opens” generated by the pixel fires from Apple’s proxy, the open rate was 32%.

Privacy 93

Privacy Email Marketing Privacy Protection Open Rate 93

Tiecas

APRIL 14, 2024

Streamlining Research for B2B Industrial Marketing With GenAI GenAI can quickly gather and process large datasets related to keywords and competitors. Example: Ask GenAI to summarize recent news articles, industry reports, and social media discussions about your niche sector to highlight potential emerging technologies.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

BenchmarkONE

DECEMBER 8, 2020

Among other things, this guide reports that Google is looking for purpose, authority, and validation—measured in part by link accumulation. . While algorithms can occasionally be duped by keyword stuffing and similar practices, their ever-changing formulas evolve continually, always with the intention of spotlighting the best content. .

Lead Ranking 90

Lead Ranking Lead Scoring SEO High Quality Lead 90

Hinge Marketing

JANUARY 5, 2023

This is in contrast to outbound marketing activities, which involve more traditional forms of advertising such as television commercials, print ads, direct mail, and even paid social media ads. I am writing this blog post with the intention of ranking for the keyword “inbound content marketing.”

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Biznology

NOVEMBER 13, 2019

Well, keywords are a whole lot like curb appeal; they’re a key component in attracting your target audience. While keywords, page titles, and headlines are more directly linked to whether the page ranks well.). The most critical factor to include is the entire keyword phrase you’re trying to rank for. What is a Meta Description?

SEO 106

SEO Keywords Validation Intent 106

Directive Agency

MAY 29, 2023

Audience Research Keyword Research Keyword research serves as a powerful tool that provides valuable insights into audience interests, needs, and search behaviors. Initial keyword research for Shortcut , a project management software for software development teams.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Zoominfo

JANUARY 19, 2021

With calculated element placement, quality copy, and a clear action statement, here’s what to include in your landing page: Headline – This should include a concise, keyword-driven message that introduces the rest of the landing page’s benefits. And keep it interesting! A generic headline is a major lead deterrent.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

The Marketing Blender

DECEMBER 7, 2023

As a responsible company, we stress the importance of validating the information AI generates. Surfer SEO Surfer SEO is another tool we’ve found beneficial, particularly for keyword research. Junction AI Junction AI excels in predictive AI, making it a valuable resource for optimizing campaigns, especially in social media.

Marketing AI 52

Marketing AI Tools Paid Search Agency Marketing Management 52

Sprout Social

OCTOBER 14, 2021

This philosophy toward inclusivity removes the pressure of the bold commitments that have become synonymous with brand activism , leaving more room for an authentic social presence that shows rather than tells. Social media has made us experts at just about everything, at least, in our own minds,” says Waldman.

Brand Identity 136

Brand Identity Branding Social Media Opt-out 136

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 7 Essential Steps In Developing a B2B Social Media Strategy.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

NOVEMBER 6, 2018

Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. This could include keyword optimization, cross-linking, or new content development. Keyword Visibility.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

DECEMBER 5, 2018

title="Keyword Text">Keyword Text</a> The screenshot immediately below illustrates the format for a correctly formatted internal link. Keyword Mapping: Create a mapping of website addresses (internal web pages) and associated target keywords. SEO Best Practices for Internal Linking. Industry Pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Marketing Insider Group

SEPTEMBER 25, 2020

Industry news sites, social media (particularly LinkedIn), forums, and relevant blogs will keep you up to date with the latest trends and may well spark some new content ideas. You can also set a Google alert with industry keywords to be notified when new content is published.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Hinge Marketing

DECEMBER 16, 2020

Better yet, tie the blogs to relevant keywords and develop a search engine optimization (SEO) campaign that will drive leads to you as you rise in Google rankings. Take your blogs and convert them into a series of short videos: Videos get a lot of engagement on social media and are a great way of expanding your audience.

Lead Ranking 119

Lead Ranking Lead Scoring Generation B2B 119

Zoominfo

FEBRUARY 25, 2021

The point is to engage them with content that will bring them to owned marketing channels, most commonly a company website, and in turn, evolve awareness into validated interest about a particular product or service. Social Media. Social media platforms make it incredibly easy for visitors to interact with a brand.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities.

SEO 96

SEO SERP Domain Analysis 96

KoMarketing Associates

NOVEMBER 24, 2015

If you have not already engaged in a blogging initiative, or are looking to re-evaluate the objectives in your existing program, here are ten reasons B2B blogging could be important for achieving your goals with SEO, social media, and online marketing in the new year and beyond. Create opportunities for new SEO keyword strategies.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Martech

MAY 26, 2023

Using natural language processing, AI can analyze customer feedback, social media conversations and market trends to identify patterns and preferences. They can even help in your social media marketing efforts. Have a webinar transcript you want to turn into some social posts? AI algorithms can provide just that!

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

KoMarketing Associates

AUGUST 2, 2016

How many social media profiles do they manage, how often do they post, and what type of posts do they execute? Social media profiles and communities managed. Examples of visible metrics include: Social sharing activity. Social media network (who they follow, who follows them, etc). Keyword Analysis.

SEO 120

SEO Content Marketing Planning Work Management 120

Brightedge

JULY 26, 2022

It’s 2022 and we are no strangers to seeing our favorite celebrities raving about their preferred brands when scrolling through our social media feeds, or coming across bloggers promoting their favorite products when searching the web. Adobe uses a form of influencer marketing through its Adobe Express Ambassador Program.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Ranking 64

Parse.ly

SEPTEMBER 26, 2022

Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. Social media analytics tools. Sprout Social.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Heinz Marketing

OCTOBER 19, 2023

In addition, utilize your free channels – social media, email (if you already have a platform), and hit the phones. Building relationships and leaning on your network and influencers in your industry can be a great way to push your message beyond your typical paid channels with the validation from experts in your space.

Enterprise Management 98

Enterprise Management Marketing Budget Budget Programs Work Management 98

KoMarketing Associates

DECEMBER 2, 2013

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120