Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

NOVEMBER 7, 2022

These campaigns typically came at the direction of the VP of Sales for those segments: let’s get a full page in an industry trade publication. With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. Conduct Keyword Research and Topic Modeling.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Tiecas

MARCH 21, 2024

Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools. More than half (55%) expected their budgets for trade shows and in-person events to increase.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

NuSpark Consulting

MAY 4, 2023

Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Keyword bids on high priority brand-related search queries. Site Navigational Architecture.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? Most organizations get the value of trying to land coverage in trade media.

Social Media 129

Social Media Lead Scoring Lead Ranking Work Management 129

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Marketing Insider Group

JANUARY 21, 2020

If your goal is to increase lead generation from content, then you’ll be planning a lot of gated content, so you’ll need to budget for a landing page creator platform and ad spend for channels like social media. While it’s free to have a profile on social media, to optimize this channel requires some investment.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Marketri

APRIL 4, 2024

Here are other positions that will be needed: Marketing technologist Marketing analyst Content marketer Creative director Graphic designer Web developer SEO specialist Paid media specialist Social media marketer Right now, you may be thinking that your tactician can perform many of the things that the specialized positions above do.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Lake One

JULY 20, 2023

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start by defining your goals.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Marketing Insider Group

JUNE 2, 2020

Sponsored content is promotional content that is paid for by a sponsor and published on someone else’s website, blog, social media account, or other platform. Other times the sponsor may leave the publisher to create it, with stipulations on the general content topic, included keywords, and links.

Paid Content 276

Paid Content Rules Content Ethics 276

Marketing Insider Group

SEPTEMBER 15, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.). It worked! .

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Unlike resumes found on other social media platforms, TikTok resumes are entirely in video format. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Unlike resumes found on other social media platforms, TikTok resumes are entirely in video format. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. You get a bird’s eye view of the keyword landscape.

Keywords 96

Keywords Paid Content SEO Lead Scoring 96

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Content Syndication: Placing content, usually to generate awareness about a company’s value proposition, across trade publications.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Sprout Social

NOVEMBER 11, 2022

The Corn Kid took over social media, and as an Editorial Writer for Sprout, it was my job to cover it. Social media is interesting–news outlets want to write about it, your friends want to talk about it and it’s a way for most people to zone out for a few blissful hours of scrolling. Social media and your social circle.

Social Media 95

Social Media Trends Work Management Social Marketing 95

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. Post Consistently on Social Media.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Trade Press Services Newsletter

JANUARY 4, 2023

Test a variety of variables, including keyword variations, landing pages, button colors, call-to-action language, social media platforms and email subject lines…the possibilities are endless! The post Five Critical Marketing Mistakes to Avoid in 2023 appeared first on Trade Press Services.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

KoMarketing Associates

AUGUST 30, 2018

Keyword strategy is the backbone of any successful content marketing effort. With Search Analytics, marketers can look at individual keyword rankings that drive traffic to the site as a whole or to an individual landing page. In any event a deeper look into the particular keyword landscape is warranted. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

sagefrog

NOVEMBER 14, 2023

Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Anyword

OCTOBER 19, 2022

Search interest in the keyword “affiliate marketing” is up 200% since 2015. On the brand side, have one or two target keywords that you’d like your affiliate creator(s) to use in their content; it’s up to the influencer or writer to seamlessly and effectively incorporate these words into whatever they produce. Social media.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

Navigate the Channel

MAY 24, 2023

Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal. If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. Social media content 3.43 Best used when: you want to engage your audience on social media, reach a broader audience, or if your business depends on it.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Animalz blog

MAY 2, 2023

We will see more companies creating more search content targeted at the same number of keywords. Companies will be less discerning and more willing to tackle any keyword with a passing relevance to their product. Why bother with prioritization when you can target every keyword? With GPT-4, that constraint may no longer exist.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. Heinz’s partner agency used out-of-home advertising and social media campaigns targeting big influencers to generate awareness for the new product.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

nDash

OCTOBER 13, 2022

Social media. Social media sites such as Twitter and Facebook can show writers what is trending and news that can complement their pitch. Keywords can be a helpful way to research your idea before sending your pitch. If a brand has published the content before – how is your idea different? About the author.

Research 98

Research FAQ Training Amazon 98

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

SmartBrief - Marketing

OCTOBER 9, 2023

Threads currently ranks near the bottom of the most popular social media platforms, and Meta CEO Mark Zuckerberg previously indicated the company has no plans to monetize Threads until it’s bigger and more established, which limits the appeal to brand marketers.

Twitter 52

Twitter Phishing Domain Privacy 52

seo.co

OCTOBER 4, 2021

There are five types of content you’ll need in order to rank for your local keywords effectively: 1. For example, let’s say your business is attending a major trade show in your area. Social Media Updates. Your social updates are also going to play a heavy role in how your business is seen by search engines.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. Social media is one of the most powerful channels when it comes to brand visibility. With that being said, virtually every brand can benefit from a strong social media marketing strategy. ? Leverage Social Listening to Know Where You Stand.

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

Brandpoint

MARCH 23, 2020

Work with marketing to uncover what they’re seeing in web traffic increases and what keywords are being searched. Most all trade shows and conferences are canceled, and information is coming at us all times of the day. Articles like this, once published on highly trusted media sites, can also be shared quickly on social media.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

6sense

DECEMBER 8, 2021

For years, you’ve cozied up to keywords, memorized banner ad dimensions, discovered the difference between good creative and bad creative, and spent a king’s ransom on ad space throughout the web and social media. Add value to many other customer touch points (sales meetings, trade shows, etc.). Social media ads.

Marketing Management 62

Marketing Management Advertisements Advertising Banner Ads 62

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. Trade shows or events that your business will be attending. Social media is about sharing content and networking. Hashtags are like your keywords.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Only B2B

MARCH 10, 2022

Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. Step 2: Contacting Potential Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118