Tomorrow People

MARCH 8, 2021

Explain clearly what the purpose of the content will be and how it fits into a wider marketing strategy. For example, will it be shared on social media, if so via which channels and will this be paid activity, organic, or both? In written content, SEO will very often play a role — what are the keywords? What comes next?

Planning 177

Planning Content Marketing Allocation Content 177

Tomorrow People

SEPTEMBER 27, 2022

Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. What is a go-to-market (GTM) strategy? It provides a clear roadmap for growth.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. What is a go-to-market (GTM) strategy? It provides a clear roadmap for growth.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156