Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Let’s look at some stats from Brightedge Research. You’ll need to consistently produce content with keywords that match how your audience searches. Engage with Organic Social Media.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sprout Social

FEBRUARY 24, 2022

Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out. The do’s of a social media resume.

Social Media 104

Social Media Template Media Cross-Selling 104

Webbiquity

APRIL 11, 2023

The latest ChatGPT stats show what took the world by storm with the use of this technology. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Social Media Posts You can also use AI to create more social media posts.

Marketing AI 313

Marketing AI Curation Content SERP 313

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 90

Social Media Brand Identity Branding Media 90

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. Take Airbnb.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. Why encourage employee brand advocacy on social media in the first place? As the name suggests, it’s all about promoting your brand through your employees’ own social media accounts. But that’s what’s on paper.

Social Media 62

Social Media Media Opt-out Opt-in 62

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Social Media 122

Social Media Social Marketing Campaigns Planning 122

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Marketing Insider Group

APRIL 12, 2021

The strategy behind paid ads is to drive users to your owned media. Social media ads. Fast lead generation and traffic to owned media. Paid Media Stats and ROI. So, does paid media work? It’s important to note though, that paid media can only deliver ROI when the ad is running. Partner emails.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Every keyword has a competitive score. Image: CMI.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). The search marketing stats and facts below provide some helpful guidance. 3 General Search and Google Stats and Facts. 9 Organic SEO Stats and Facts. eMarketer ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. And yet, 79% of redditors agreed that “once I find a brand I like, I stay loyal to that brand,” also tops among social media users.¹

Research 143

Research Loyalty Case Studies Communities 143

Moz

MARCH 2, 2021

How does SERP composition affect a bank’s ability to rank well for targeted keywords? Step 2: Identify your keywords. I chose “banks near me” and “banks in {city, st}” based on their strong local intent and high search volumes, compared to more specific keywords for banking services. Keyword: The search query you’re adding.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

EveryoneSocial

AUGUST 18, 2020

Social media management is now an essential job and something that every brand needs to excel at. While it is possible to still do well as a brand without social media, you put your company at a huge disadvantage when it is not taken as seriously as it should. billion social media users worldwide.

Social Media 98

Social Media Work Management Marketing Management Media 98

Sharpspring

JULY 22, 2022

Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. First, let’s look at the good side of digital media automation – the things you can do that will help with your social media strategy as a whole. Scheduling great content shares in your industry.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Marketing Insider Group

MAY 10, 2023

As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design. If your agency is pushing social media but building its brand on blogging, something isn’t right. We can speak from experience at MIG.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. In fact, 96% of respondents in an Attorney at Work survey say that they use social media.

Social Media 87

Social Media Media Ideal Customer Profiles Youtube 87

DAGMAR Marketing

NOVEMBER 29, 2019

While you may not have a national company with multiple locations, the report offers good reminders of how companies of all types, including your local small business, may be missing marketing opportunities on social media. What is localized social marketing? Word-of-mouth is more powerful than ever, thanks to social media.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

JULY 18, 2019

There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. The beauty of social media is customers are given a direct line of communication with their favorite brands.

Stats 71

Stats Brand Identity Branding Peer-to-peer 71

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. To me, this reemphasizes the needs to be keyword smart in your Tweets, and to not dip into the pool of banality.

Social Media 159

Social Media Media Stats Statistics 159

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Checking that Google Understands the Keywords You Are Targeting. Under “Settings” in Google Search Console, you can find your “Crawl stats.”

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

Buffer

AUGUST 19, 2019

Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little things you write on social media everyday.

Social Media 74

Social Media Course Copywriting Media 74

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Create Engagement.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Sprout Social

DECEMBER 5, 2016

Content is the lifeblood of social media. Before you start randomly Tweeting and posting pictures on Instagram, create a social media content management plan to guide you along the way. Having a plan in place will help you stay organized, plan ahead and scale your social media marketing strategy.

Social Media 90

Social Media Work Management Marketing Management Planning 90

Marketing Insider Group

JULY 10, 2023

Try Semrush, Open SEO Stats, SpyFu, or BuzzSumo to uncover how your competitors are doing. These tools can tell you which keywords and subjects to focus on and when. Mailchimp and HubSpot are good choices for email, while Sprout Social and Brand24 are great for social media automation.

Budget Programs 238

Budget Programs Marketing Automation Services CMS Development Marketing Budget 238

Sprout Social

AUGUST 16, 2016

It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Social signals like Retweets and Facebook shares are key drivers behind popularizing blog content.

Social Media 107

Social Media Effectiveness Media Social Networks 107

Sprout Social

FEBRUARY 24, 2021

Most of the tips listed here apply to the video description but some, like using the right keywords, are applicable to the channel description, too. Much like how a company boilerplate is written, a channel name is repeated a few times, along with a few keywords that should be associated with the channel. Repeat video keywords.

Youtube 129

Youtube Tips Keywords Copywriting 129

Buzz Marketing for Technology

MARCH 16, 2011

If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint. So I ran across some interesting stats last week when.

Social Media 100

Social Media Optimization Media Stats 100

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Marketing Insider Group

MAY 12, 2021

Social media engagement is considered in the top three metrics for measuring ROI on content marketing. Measuring social media engagement allows you to keep a pulse on what is trending, what users care about, and more. These types of tools can help to shrink mountains of data into easy-to-read insights and stats.

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

Marketing Insider Group

FEBRUARY 23, 2021

Let’s say you’re considering signing up for a subscription to a keyword research tool. Consider repurposing your case studies into videos that you can share on social media, via email, and on your website. You can easily share the blog post links with your contacts via email and followers on social media.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283