Social Media - B2B Marketing Zone

Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords

Keywords SEO Tools Adwords

3 Reasons to Love PitchEngine for Social Media Releases

WebMarketCentral

SEPTEMBER 10, 2009

For anyone doing interactive PR , PitchEngine has become a vital tool for creating, distributing and promoting social media releases. high-volume automated web publishing ), these social media releases often get 100+ views in just the first few hours. It's simple, fast, powerful and gets results.

Social Media

Social Media PR Media Tagging

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media

Social Media Web 2.0 iCrossing Optimization

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year.

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media

Social Media Social Marketing Burn Rate Web 2.0

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

Social Media

Social Media Optimization Digg Web 2.0

Using Blogs for Social Media Optimization

WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media.

Social Media

Social Media Media Optimization Blogger

Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

Linkbait

Linkbait Social Media Ning PageRank

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

Social Media

Social Media Optimization Linkbait Media

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. New Social Sites Cater to People of a Certain Age by The New York Times Noting that Web 2.0

Social Media

Social Media Web 2.0 Social Marketing Digg

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly? Exactly how helpful is online video as as search marketing tool? so far in 2008. tags: most popular Web 2.0

Social Media

Social Media Web 2.0 Optimization Media

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

JULY 23, 2009

While I don't have a large data set here, based on the accounts I manage searches are down roughly 25%; that is, with the same set of keywords, impression volume is off by a quarter over the past year. ROI is increasing because, with reduced competition on the b2b side, keyword costs are declining.

Paid Content

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

Bookmark this page and keep it near the top of your list. Another great post from Danny is The Beginner's Checklist for Learning SEO , a step-by-step guide to creating a well-optimized website.

SEO

SEO Marketing Proposals Best Practices PageRank

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!)

SEO

SEO Best Practices Adwords Copywriting

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? This powerful tool automatically optimizes conversions by adjusting ad positions based on keyword match type, the searcher's geographic location and other factors. When is it time to drop or rewrite an underperforming ad?

Adwords

Adwords Tactics Tips PPC

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

DECEMBER 3, 2009

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find "super converters"—combinations of keyword phrases, ad copy, and landing pages that align to produce "enormous profits."

Search Engine Marketing

Search Engine Marketing Search Marketing Adwords SEM

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

DECEMBER 17, 2009

How does the increasing use of social media affect SEO efforts? Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO. Social media works. What are the key signals of SEO quality on a website? What common SEO mistakes should you avoid, and what myths to dispel?

SEO

SEO Marketing Analytics Tools Best Practices PageRank

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

NOVEMBER 16, 2009

by Search Engine Land Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more. The Answer To All Your SEO Questions!

SEO

SEO Forrester Best Practices Adwords

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

NOVEMBER 10, 2009

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use.

Adwords

Adwords Tactics SEM Tips

SEO Best Practices and All That

WebMarketCentral

SEPTEMBER 15, 2009

In SEO, best practices would include but not be limited to: Conducting keyword research to identify high-volume, low-competition search terms. Crafting URLs with keywords included. Including (but not over-doing) keywords in content and heading tags. Including (but not over-doing) keywords in content and heading tags.

Practices

Practices SEO Best Practices Blogger

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there." Content Marketing: How do you write to entertain readers?

RSS

RSS Best Practices Business Blogger

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? SEO social media interactive PR? tags: PR 2.0

PR

PR Best Practices Copywriting Blogger

Best of 2008: SEO Link Building

WebMarketCentral

MARCH 2, 2009

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. His deck actually covers the organic search marketinging basics—keywords, content and links. The next idea is.read the post!

Link Building

Link Building SEO Ad Building Linkbait

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO

SEO SEM Work Management Thought Leadership

Best of 2008: SEO Guidance, Part 1

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.

SEO

SEO Microsite Best Practices SEM

Best of 2008: SEO Tools, Part 2

WebMarketCentral

APRIL 14, 2009

5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., Traffic Travis Traffic Travis is very helpful free SEO tool for keyword analysis, backlinks and on-page SEO.

SEO

SEO Tools Peer-to-peer Best Practices

Best of 2007: Interactive PR

WebMarketCentral

FEBRUARY 13, 2008

Newsforce Press Release SEO Tools Newsforce offers a suite of fee-based tools to identify and insert SEO keywords in press releases then track the results after distribution. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Nevertheless, worth checking out. tags: interactive PR, Web 2.0

PR

PR Web 2.0 Best Practices Blogger

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies." Keep this one in mind when you decide whether to fight a pitched battle for #1 placement on a high-traffic SERP.

Marketing & Strategy

Marketing & Strategy Brand Identity Branding Best Practices

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

JANUARY 24, 2008

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords. Who Uses Dynamic Keyword Insertion?

Adwords

Adwords Paid Content SEM Google

5 Painfully Common SEO Mistakes to Avoid

WebMarketCentral

SEPTEMBER 28, 2009

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. Bonus sixth mistake to avoid: build links to your site carefully, using a mix of directory submission, social media, direct outreach, PR and link bait. pageid=126.

SEO

SEO CAN-SPAM Tagging Keywords

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

SEO

SEO Best Practices PR PageRank

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

Tools

Tools Best Practices RSS Adwords

SEO Is Not Dead, Just Changing: What This Means

WebMarketCentral

DECEMBER 1, 2008

SEO requires a mix of skills-coding, design, copywriting, link building, PR, social media optimization-that most organizations don't have in-house. Although your precise search position will vary depend on the searcher's location, demographics and other factors, it won't rank highly for anyone if it isn't well-optimized.

SEO

SEO Long Tail Marketing Tagging Paid Search Agency

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify. Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example.

Adwords

Adwords Tactics Tips SEM

Why Marketers Should Act Like 3-Year Olds

WebMarketCentral

DECEMBER 11, 2008

Sometimes the answer is a complete mystery; your CTR increased 50% this month even though you're running the same ads with the same keywords. Social media participation helps drive business. Random variation? Phases of the moon? Change in the national mood? Part of this effect is easy to measure (e.g.

SEM

SEM CTR Paid Search Agency Press

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices

Best Practices Business Adwords Blogger

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

OCTOBER 19, 2009

the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). He provides tips on design (how to get Google's spider to read your text before your menu links), how to get your site indexed in 24 hours or less (though you need to be careful with this technique), and what Google ignores (e.g.

SEO

SEO Best Practices Tagging Internet Marketing

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

JANUARY 28, 2008

â€) and questionable ( Stop using keywords in your URLs. Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.) A trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious."

SEO

SEO Wiki Best Practices Allocation

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

5 Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!) In the online world it usually means bidding on your competitor's 'brand' keywords on a Pay Per Click Advertising platform."

Search Engine Marketing

Search Engine Marketing Paid Content Search Marketing PPC

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

AUGUST 1, 2008

Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging by SEO Scoop An outstanding post from DazzlinDonna listing her favorite resources and guides for help with everything from SEO and online reputation management to blogging and social media marketing.

SEO

SEO SEM Best Practices Buzz

WebMarketCentral

Best of 2008: SEO Keyword Tips & Tools

3 Reasons to Love PitchEngine for Social Media Releases

Webinars

Trending Sources

Best of 2008: Social Media Optimization, Part 2

Webinars

Best of 2008: Social Media Optimization, Part 5

Best of 2008: Social Media Optimization, Part 6

Best of 2008: Social Media Optimization, Part 3

Best of 2009 (So Far): Social Media Marketing, Part 4

Best of 2008: Social Media Optimization, Part 1

Using Blogs for Social Media Optimization

Best of 2007: Blog Posts on Social Media Marketing

Best of 2008 (So Far) - Social Media Optimization, Part 1

Best of 2007: News Articles on Social Media Marketing

Best of 2008 (So Far) - Social Media Optimization, Part 2

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

Best of 2008: SEO Guidance, Part 4

Best of 2008: SEO Guidance, Part 5

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2009 (So Far): Search Engine Marketing

Best of 2009 (So Far): SEO Guidance, Part 3

Best of 2009 (So Far): SEO Guidance, Part 2

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

SEO Best Practices and All That

Best of 2008: Blogging for Business, Part 3

Best of 2008: Interactive PR, Part 2

Best of 2008: SEO Link Building

Best of 2007: Articles and Blog Posts on SEO (Part 2)

Best of 2008: SEO Guidance, Part 1

Best of 2008: SEO Tools, Part 2

Best of 2007: Interactive PR

Best of 2008: Strategy and Branding, Part 2

Best of 2007: Articles and Blog Posts on Google AdWords

5 Painfully Common SEO Mistakes to Avoid

Best of 2008: SEO Guidance, Part 3

Best of 2008: SEM Landing Pages

Best of 2008: Cool Web Tools, Part 1

SEO Is Not Dead, Just Changing: What This Means

Best of 2008: AdWords Tips and Tactics

Why Marketers Should Act Like 3-Year Olds

Best of 2008: Blogging for Business, Part 1

Best of 2009 (So Far): SEO Guidance, Part 1

Best of 2007: Articles and Blog Posts on SEO (Part 1)

Best of 2008 (So Far) - Search Engine Marketing, Part 2

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008 (So Far) - SEO Guidance, Part 2

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