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Optimizing Your Social Media Strategy: SEO Pitfalls to Avoid

Stevens & Tate

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

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How to Make a Splash with a New-to-the-World Website

Webbiquity

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Let’s say you’re considering signing up for a subscription to a keyword research tool. Add case studies to email campaigns, workflows, newsletters, and even your email signature to build brand awareness and nurture leads. Email signature: Have your sales team add a link to your most impressive case study. Source: HubSpot.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. People always think – “What’s in it for me?

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How to Promote Your Website for Free

Optinmonster

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. You can use keyword research to identify terms that your audience is searching for to guide your content creation. Unlike your social media audience, your email list belongs to you.

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Role of artificial intelligence in marketing

Sprout Social

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Promote events through social media?