KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. For the purpose of this post, we are going to assume a keyword set is already in the works or one has been established for your organization. How to Prioritize Your List of SEO Keyword Research.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

Webbiquity

APRIL 11, 2023

By analyzing data points like keyword usage, readability levels, grammar accuracy, etc., This type of optimization is especially helpful when it comes to creating SEO-friendly copy that stands out from competitors in the SERPs (Search Engine Results Pages).

Marketing AI 313

Marketing AI Curation Content SERP 313

Moz

JANUARY 8, 2020

Posted by FeliciaCrawford What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? We can answer all of those questions with some super-simple workflows using Keyword Explorer. How to discover competitive keyword opportunities.

Keywords 64

Keywords Distribution Research SERP 64

Webbiquity

JANUARY 28, 2022

You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) they are generating. Media Coverage. Media coverage is another vital metric that your PR department should be tracking. Improved SEO Rankings.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements. Slow-loading websites attract Google penalties, and your content will rank lower in SERPs.

SEO 272

SEO Traffic Tips SERP 272

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . Find The Right (High Intent) Keywords

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

ClickZ

JUNE 15, 2023

Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them. Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Webbiquity

OCTOBER 27, 2020

Use Conversational Keywords. The way to do keyword research is drastically different for voice searches and regular searches. When optimizing for voice searches, you need to concentrate on conversational keywords. To find such keywords, you can use a keyword research tools like SEMrush and head to the Keyword Magic Tool.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

KoMarketing Associates

APRIL 19, 2018

I’m going to discuss one method that directly relates to keyword ranking. Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. As with all content marketing initiatives, you must start with keyword research. Identify Priority Keywords.

SEO 149

SEO Top of Funnel SERP B2B 149

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Follow that Twitter thread and you’ll see the sort of back-and-forth these changes have started to create. They’ve been doing that for years. Who is this blog post for?

SERP 53

SERP Paid Content Traffic Features 53

Go Beyond SEO

APRIL 13, 2023

Search engine optimization is the process of refining a website to improve its ranking in search engine results pages (SERPs). Keyword Research Keyword research involves identifying the keywords and phrases that potential clients use when searching for legal services online.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. This way if someone else is ranking for your valuable branded keywords, your actual brand is clear to your user. ↑ Social media is likely a big part of the digital marketing strategy of any brand.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. Search engine results pages (SERP). External sites, such as Facebook or Twitter. Use target keywords in titles. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Focus on search intent, not just keywords. Consider these seven techniques: 1. Don’t rely on AI alone.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Ledger Bennett

JULY 11, 2018

In the digital world, keywords play a role in almost everything. Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Keyword Targeting. Many media channels use keyword targeting or something very close. Website Content Keywords.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

seo.co

FEBRUARY 1, 2023

Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. However, if you are a local auto tire company, you want to focus your keywords around location such as “cheap tires Orlando” or “tire discounts Orlando FL.”

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume.

SEO 141

SEO Long Tail Marketing SERP Content 141

Moz

NOVEMBER 20, 2019

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? Find relevant keywords.

Keywords 52

Keywords Research Eye-Tracking Domain 52

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. LinkedIn, Twitter. LinkedIn , Twitter. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Convince & Convert

JUNE 6, 2013

Keywords, keywords, keywords. That’s one way to use keywords—cram ‘em into your article or page. The best way is to use keywords in your headline. When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP).

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

seo.co

APRIL 29, 2022

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase. Keywords in Body Tag.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

KoMarketing Associates

MAY 14, 2019

Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. Evaluate Top SERPs. Optimize Your Title.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). The decay rate for CTR on a SERP was almost like a law of physics five years ago. SERPs will now only have nine text listings. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

Hubspot

SEPTEMBER 17, 2020

Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. This means it’s both a high traffic and high intent keyword. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

seo.co

JANUARY 3, 2023

Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). This means having the correct address, phone number etc.,

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Copy and paste each section into the desired area for your blog and add your photos, keywords, and links as desired. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

Contently

AUGUST 2, 2021

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Go Beyond SEO

APRIL 26, 2023

Google Ads for Law Firms Google Ads is a popular platform for pay-per-click (PPC) advertising that allows law firms to place ads at the top of search engine results pages (SERPs). With Google Ads, law firms can bid on ad placement for specific keywords. Ad Placement: Google Ads provides law firms with prime ad placement.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Google Ads for Law Firms Google Ads is a popular platform for pay-per-click (PPC) advertising that allows law firms to place ads at the top of search engine results pages (SERPs). With Google Ads, law firms can bid on ad placement for specific keywords. Ad Placement: Google Ads provides law firms with prime ad placement.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

ClearVoice

MARCH 31, 2023

Your AI prompts might include: Keyword lists related to a specific topic: If your content is about widgets, potential keyword prompts might include “a widget,” “app widget,” or “at a glance widget.” Let’s say you want to generate widget content for Facebook or Twitter. The answer is yes.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Check out some other keyword research tools in our guide.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent. Wrapping Up.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Stevens & Tate

FEBRUARY 8, 2022

By creating pages on the social channels (such as Facebook or Twitter) your audience uses, you set up another platform to help spread awareness of your brand. SEO is the process of optimizing your website and content so that it appears as the top result for relevant keywords in search engines. Number of visits. Page load speeds.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

seo.co

JANUARY 3, 2022

Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). This means having the correct address, phone number etc.,

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 105