Martech Advisor

JANUARY 27, 2020

It’s time to understand consumer behavior regarding keywords. Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. Keywords have long been a controversial topic among marketers and content creators. Build Content Around Customers.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Webbiquity

APRIL 10, 2017

Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” Pricing: free.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Content Standard

APRIL 16, 2024

While AI SEO tools have existed for some time, most platforms focus on optimizing one aspect of SEO content creation, such as keyword research or performance analytics, rather than the end-to-end creation process. It’s also common for keyword research to be misaligned with business objectives. The result?

Marketing AI 94

Marketing AI SEO Lead Scoring Lead Ranking 94

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Webbiquity

FEBRUARY 23, 2017

Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review: “BluBrry Powerpress (is) my favorite plugin for podcasting. Pricing: free.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Moz

NOVEMBER 12, 2018

Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). Your content planning and creation, keyword mapping, and optimization should all align with the market. Why bother with keyword grouping? One web page can rank for multiple keywords.

Keywords 58

Keywords Long Tail Marketing Ad Frequency Blogger 58

Webbiquity

JANUARY 3, 2017

Sample review: An “animated GIF is simple to create and will generally be small in size. Sample review: “If you work within the design space or manage a team, this will simplify your life tenfold. Sample review: “Snagit (paid) is my preferred tool for making screencasts and annotated screenshots. 4 ) Snagit.

Marketing Automation Services 268

Marketing Automation Services Tools Enterprise Management Best Practices 268

Webbiquity

MARCH 23, 2017

Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. Sample review: “Use Issuu to create your own digital magazines or present PDFs in a new format (such as reports, whitepapers, guides, or ebooks).”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Martech

DECEMBER 14, 2023

Keywords Studios’ Helpshift’s new AI capabilities include AI-Powered Answers, Smart Intents and Language AI for Multilingual Support, which improve the consumer support experience for modern brands. The Active Listening Agent Library contains settings to create context-sensitive, voice-appropriate prompts for respondents to share feedback.

Marketing AI 95

Marketing AI Advertising Agencies Paid Search Agency API 95

Convince & Convert

NOVEMBER 30, 2023

Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest. Use the Awario boolean search feature to create advanced alerts that include several of your competitors’ names within one dashboard or let you monitor all of your target keywords.

Social Media 105

Social Media Advertisements Advertising Tools 105

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. So you really have to plan for your keyword strategy.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Martech

AUGUST 28, 2023

It provides an AI tool through which one can provide a few keywords or prompts to generate text content as a jumping off point. Intrigued, I decided to have some fun by entering keywords that shouldn’t have much to do with the context at hand. The tool impressed me; while the suggestions aren’t stellar, they’re not horrible either.

Marketing AI 89

Marketing AI Ethics Sample Keywords 89

Webbiquity

DECEMBER 19, 2016

But two of the most basic are website visits from organic search and target keyword rank. Most offer multiple pricing levels based on number of URLs and keywords tracked. Most offer multiple pricing levels based on number of URLs and keywords tracked. Web analytics tools like Google Analytics or Clicky are great for the former.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Webbiquity

JANUARY 19, 2017

One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO. 1 ) BrightLocal. Google Review Count: 330.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Enterprise Management 100

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Build an appealing portfolio to show writing samples. Evaluate their skills – Beyond writing proficiency, check the writer’s knowledge of SEO, keyword research , and content optimization.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Marketing Insider Group

SEPTEMBER 15, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.).

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

Webbiquity

APRIL 4, 2017

Sample review: “You no longer need to be a video geek to create awesome videos. Sample review: “Having an animation video custom-made would cost you a small fortune, but you can also use a video animation tool such as Goanimate…(It’s) an easy-to-use tool and it’s not expensive to create an animation. 1) Animoto.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

MAY 11, 2017

Sample review: “If you absolutely must have desktop applications for free, Open Office is a good alternative to the Microsoft suite.” Sample review: “Love it or hate it, Microsoft Office is still basically the standard when it comes to office suites. Sample review: “Track the status of any shipment on Google Maps.”

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Biznology

JANUARY 10, 2018

It shows sample texts so that you can see what you want when making infographics, images, memes, and more. Character Count Online is a free tool and will help you reach word counts and make sure that you haven’t used your keywords too often or not enough. It allows you to discover complementary fonts for different design projects.

Social Media 212

Social Media Social Marketing Tools Media 212

Webbiquity

FEBRUARY 16, 2017

Sample review: “JIRA is a project planning and management application that brings structure and logic to your workflow. Sample review: “While there are many Project Management Tools, Basecamp tends to be the most suited for B2B marketing agencies. A software development project management tool for agile teams. 5) MindNode.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

Webbiquity

MAY 9, 2017

Sample review: “How do you know whether people who don’t reply are reading your emails or ignoring them?…Use Sample review: “These top sales tools will help you grow…(use) ToutApp for automating and scaling your lead nurturing and sales processes.” Sample review: “Close.io ” — PR Daily. Techno FAQ.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Hinge Marketing

JANUARY 10, 2022

About the sample. The first figure shows the proportion of each industry represented in the overall sample, as well as the size of organizations. About one in three firms in our sample earned that distinction. Here again, High Growth firms are showing the way with their focus on SEO and keyword research. And the payoff?

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Webbiquity

APRIL 25, 2017

Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Sample review: “Finding great images to use is not easy, especially if you want to avoid stock image disaster. Sample review: “Go here (to StockSnap.io) for free beautiful stock photos.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Webbiquity

MAY 16, 2017

Sample review: “Implement disqus as a commenting system and you’ll get more comments. Sample review: “(With) whoishostingthis.com, find the web host of any website.” Sample review: “iwantmyname.com helps you search domains across all TLDs.” ” — RazorSocial. Pricing: free. ” — Siasat.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223

ClearVoice

OCTOBER 29, 2020

Regardless if you categorize, tag, or sort your content pieces, they will automatically be ranked and indexed based on keyword strength. Each content piece will automatically be indexed and ranked based on keywords and relevance. Focus on your key area(s) of strength, but don’t keyword stuff. What does this mean for you?

SEO 70

SEO Sample Custom Publishing Keywords 70

Webbiquity

MARCH 21, 2017

Sample review: “These top back-office tools will help you grow…(check out) Xero for your accounting needs.” — Marketing Insider Group. Sample review: “FreshBooks makes it remarkably easy to do everything yourself without expensive accounting software. Sample review: “Quickbooks is an oldie, but a goodie. 2 ) FreshBooks.

Marketing Automation Services 181

Marketing Automation Services Small Business Marketing Enterprise Management Marketing Management 181

Heinz Marketing

MAY 21, 2023

You also get a report that provides detailed information on the factors that contributed to the score, highlighting any issues such as spammy content, missing authentication records, suspicious or broken links, incorrect email headers, excessive use of certain keywords, images without alt text, or problems with the email server configuration.

Marketing Automation Services 55

Marketing Automation Services Deliverability Sample CAN-SPAM 55

Webbiquity

MARCH 9, 2017

Sample review: “Because you can’t make everyone who visits your site convert into a sale, it’s important to do what you can to make your existing visitors convert. Sample review: “Learn directly from your customers with interactive user chat and instant customizable polls to form comprehensive analytics to understand your audience.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Hinge Marketing

JANUARY 10, 2023

This year’s study taps into a robust sample. The sample contained firms of various size ranges, and they do business in every region of the globe. This year, the High Growth firms in our sample experienced a median growth rate of 32%. Over 700 firms participated, representing the six industry groups shown below.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Webbiquity

APRIL 27, 2017

Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Sample review: “Intercom.io ” — Marketing Insider Group.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

nDash

AUGUST 11, 2020

There are 5 things your writing portfolio should include (plus a bonus) to help you capture the interest of content marketers and earn more jobs now: 10-20 Writing Samples. 10-20 Writing Samples. Your portfolio should include enough samples to give people a good idea of your range of writing talent and technical expertise.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Envy

MARCH 9, 2022

This can be either because it displays the messaging that has traditionally resonated best, or because it includes keywords that have been proven to be most effective in the past. Keep in mind that a minimum sample size is required for the test to be effective. Decide on a budget and duration for the A/B test.

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

Martech

JULY 27, 2023

Users can either copy and paste a copy sample into the tool to create a brand voice or follow proprietary Enji prompts to develop a voice and tone that fits their business. It operates with any demand-side platform (DSP) and can analyze speech, detect unsuitable content, and identify competitive keywords in advertisements streamed on Loop TV.

Marketing AI 91

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 91

Sprout Social

OCTOBER 31, 2023

Keyword These AI writing prompts are words or phrases that are closest to the goal of the generative content. Entity extraction and part of speech (POS) taggers in the tool identify relevant keywords and details such as the task (write a blog post), style (creative/formal) or word count (100).

Budget Programs 96

Budget Programs Tools Best Practices Enterprise Management 96

Kevin Indig

SEPTEMBER 26, 2023

Simplify your content lifecycle from creation to conversion with WriterZen Streamline your content strategy & execution in minutes with the AI-powered Keyword Planner: Import up to 20K keywords. Unlock instant insights with automated keyword grouping into topics & clusters. This is merely an appetizer.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Anyword

OCTOBER 5, 2023

Articles & Blog Posts Keyword research and strategies have basically been the only ‘data’ included in long-form content creation heretofore. After all, a high search volume for keywords tells you nothing about who is searching. Does your keyword density come across as organic, or does it feel overstuffed?

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52