Remove keyword
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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). Self-identifying keywords used on the company website (ALC). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.

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My online influencer research and engagement process

Biznology

While it isn’t meant to be a blogger discovery tool, it’s one of the most interesting because it’s just looking for keyword mention and not labels. Unlike GroupHigh that makes one painfully click on little stars in order to select blogs for campaign lists, Inkybee allows me to pop in keyword terms and then go to sleep.

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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. A good CRM system is essential.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links -- and that''s just to name a few.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. Other Active Keywords. Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream. Content (229).