Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. It helps people discover your brand through search engines and social media. Guest post by Mitt Ray.

Small Business Marketing 290

Small Business Marketing Tactics Business Cost per Acquisition 290

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results. Not convinced?

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Grow your opt-in email list, get more leads, and increase sales. Find long-tail keywords in minutes, to help your pages rank higher in Google. Social Media Management. SE Ranking.

Marketing Automation Services 252

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 252

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. And the best way we know how to research an audience is through social listening.

Social Media 133

Social Media Product Media Work Management 133

Marketing Insider Group

FEBRUARY 23, 2021

They’ll also gain valuable and memorable insights into your business strategies. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. They should also help lead readers to the next stage in the buyer’s journey. Generate quality leads. Quick Takeaways.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media 123

Social Media Social Marketing Campaigns Planning 123

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 285

Marketing Budget Enterprise Management Sales Management Work Management 285

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Demand generation and lead generation tools serve interconnected yet very different purposes. This will allow you to focus on driving your broader marketing strategy forward.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Sharpspring

JULY 22, 2022

Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. First, let’s look at the good side of digital media automation – the things you can do that will help with your social media strategy as a whole. Are you suddenly losing or gaining traffic?

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Pam Didner

MARCH 17, 2021

From a sales perspective, that’s fantastic. They can include sales, different marketing groups, including region and country teams, product teams, business units, and even specific senior executives. Here is a quick template that you can use to create a summary of requests and gap. Know who your internal stakeholders are.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Setting goals for your digital marketing efforts is a key part of your strategy. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 79

Examples ROI Planning Work Management 79

Scoop.it

DECEMBER 29, 2022

Because it is an actual journey, traversing the lead stage to the paying customer stage. . The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. This example is an interesting blog post on insightful SaaS marketing strategy. Post Consistently on Social Media.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Marketing Funnels 83

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social.

Budget Programs 120

Budget Programs Video Marketing Tools Marketing & Strategy 120

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Look specifically at your ranking for targeted keywords and organic traffic numbers. I also use it to enhance our writing.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. But the worst part?

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It can include all forms of digital marketing such as email campaigns , social media, PPC ads, mobile and anything else that happens online.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. If you have an online business, eCommerce strategies can help you maximize your potential. An effective eCommerce marketing strategy can help you boost revenue and expand your market share. Do Your eCommerce Research.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. What Is Organic Lead Generation? Benefits of Organic Lead Generation.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Sprout Social

APRIL 6, 2023

They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI).

Content 81

Content Work Management Ad Frequency Marketing Management 81

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

SmartBug Media

FEBRUARY 21, 2024

The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards. SmartBug Media: Can you provide some insights into the types of franchise networks you've worked with in your career?

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. Why use marketing automation? And the ability to personalize marketing materials will only become more important.

Marketing Automation Services 107

Marketing Automation Services Marketing Automation Enterprise Management Automation 107

ClearVoice

MARCH 26, 2024

You know you want to generate X leads by the end of the quarter. KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Lead generation.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118

Outgrow

MAY 21, 2021

Similarly, Amazon saw a 37% YoY worldwide growth in sales during the pandemic. Additionally, there has also been a 63% increase in cross-border e-commerce sales. They can help reduce the burden of different tasks under your e-commerce marketing strategy. E-commerce has undeniably had a significant growth during the pandemic.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. But what is content marketing?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

BenchmarkONE

SEPTEMBER 2, 2021

As an entrepreneur, you’re already a natural marketer for your brand, but with the help of additional tools and strategies, you can create a successful DIY marketing strategy without a large financial investment. . The best approach is to create your strategy first and then find the tools to help you implement it.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Planning 74

Scoop.it

JUNE 15, 2021

Whatever your content marketing objective is – building a customer base, increasing customer referrals, informing the target audience about new products/services, or driving sales, a well-thought-out and aesthetically-designed presentation can serve as a valuable asset to get your message across. Capture Leads.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Adobe Experience Cloud Blog

JANUARY 18, 2019

It is the foundation of your digital strategy and is one of the most effective means of advertising your products. Lead Generation. A website helps you generate leads while you are asleep. This means that they visit Google and type the keywords related to the product, such as the ‘Best Casual Trousers.’. Independence.

Marketing Websites 134

Marketing Websites Marketing & Strategy Template SERP 134