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What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. ” Why?

Keywords 197
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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

At the same time, Edelman’s latest Trust Barometer research cites search engines as the source consumers most trust for news and information—outstripping trust in traditional, owned, and social media channels. It’s also common for keyword research to be misaligned with business objectives.

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SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

markempa

Prepare an RFP. To determine what would be best to include, she reached out to other marketers through the Society for Marketing Professional Services and reviewed requests for proposal (RFPs) submitted by other marketers to its online database. “It Do keyword research. Do your research. ” Develop a site map.

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The Message of Google’s New Algorithm: Be Authentic or Else

Biznology

My Biznology colleague Chris Abraham has already done a good job explaining why the Hummingbird algorithm is going to make old-fashioned SEO tactics (such as link-buying, manipulating the HTML coding behind web pages to get an edge in the search rankings, and larding web pages with keywords) obsolete. But don’t take my word for it.

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Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

Make your RFP process faster and easier with our comprehensive checklist on what to ask vendors. Clicking on ads with keywords terms (intent topics) like “services,” “software,” “outsourcing,” “consulting,” “providers,” “companies,” and “reviews.” Social media ads. Social media ads. GET THE CHECKLIST.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage.

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How to Choose the Best Digital Marketing Agency

Marketing Insider Group

Social media marketing on various platforms. Whether you want 2 posts per week or 4, we basically include our content strategy workshop, client management, reporting, keyword research, and content ideation for free. Are they active on social media? Search engine optimization and organic search presence.