Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Webbiquity

MARCH 28, 2023

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. Once website visitors have played around with it, they are likely to come back every time they are stuck in a new game. Look at this anagram solving tool from UnscrambleX.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ).

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. This week we're chatting about YouTube SEO.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. Read the QuickBooks blog.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Generate a creative Twitter thread about [topic]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Scoop.it

DECEMBER 29, 2022

The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Sprout Social

JUNE 17, 2020

Schedule & promote the videos. They may start on a product page on the website and then branch out to land in a social ad. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Follow our 7-step guide to creating a successful social media video marketing strategy. Landscape feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

SmartBug Media

MAY 6, 2020

When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Just like you create call-to-action (CTA) buttons for your website, create high-quality ads that encourage users to come back to your site to download your latest offer.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. Promote your landing page with ConvertKit. You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your best attempt at bubble letters. “I’m a creator , not a promoter,” you say. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

TrustRadius Marketing

JUNE 20, 2022

Social media analytics tools are designed to gather insights, metrics, and KPIs for websites and social media accounts. 10 Twitter analytics Social graphs Affordable paid plans Feature availability Numerical caps for access Limits to follower tracking Metigy 9.1/10 It’s designed to deliver cross-channel brand promotion.

Social Media 116

Social Media Analytics Work Management Media 116

Optinmonster

FEBRUARY 11, 2024

This can help you get new business via social sharing and word-of-mouth promotion. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

KoMarketing Associates

FEBRUARY 5, 2019

By staying on top of what’s showing up in search results around core keywords and phrases, search engine marketers will have a better understanding of what’s required to rank, and the types of assets needed in order to get there. Use keyword/keyword variation (when possible and natural). Best Practices. Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. Ensure it’s engaging and includes keywords for SEO.”

Examples 78

Examples ROI Planning Work Management 78

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Consider the audience and demographics you want to reach with your YouTube channel. Consider the Audience You Want to Reach.

Education 40

Education Youtube Paid Search Agency Organization 40

Vidyard

FEBRUARY 12, 2015

Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. Paying to promote and widely distribute your video doesn’t have to cost a lot.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Hubspot

OCTOBER 29, 2019

The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. Create value. Be active online.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Hubspot

JANUARY 22, 2020

These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). The Lawless and Factual study even revealed a few platforms that participants were already using, including YouTube, Instagram, and Twitter. Twitter Ads. Social Media Alternatives.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

BenchmarkONE

NOVEMBER 9, 2022

First, create a blog teaser that includes the keywords and search phrases you want this content to rank for. Second, publish the teaser on your website together with the webinar video and transcription. The transcription will come in handy when sharing your webinar video on sites like YouTube and Wistia.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link. YouTube Ads. Or simply, paid. Great, isn’t it?

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Outgrow

MARCH 11, 2020

It is a cost-effective way of driving visitors to your website and then lets your conversion rate optimization magic do its work from there. However, paid search requires you to conduct keyword research first, which could be time-consuming. You’d also be surprised to see that some keywords cost as high as $100 per click.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

The Marketing Blender

APRIL 22, 2022

Digital marketing involves the promotion of brands and products through digital forms of communication, including email, social media, text messaging, online advertising, and dedicated online marketing channels. Your digital marketing plan should also detail buyer personas and set goals for the amount of future traffic to your website.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

TrustRadius Marketing

APRIL 6, 2021

Video can be self-produced or outsourced, posted to a third party, or directly on your website. Gone are the days of keyword stuffing, SEO for video relies on accessibility, audience targeting, and content optimization. Target the Right Keywords. SEO is about far more than just keyword stuffing. This piece includes.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

Webbiquity

SEPTEMBER 15, 2020

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. That will give you a better idea of what works on YouTube.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

seo.co

DECEMBER 18, 2020

With that being said, here are some useful tips you can put into action to neutralize negative mentions, promote positive ones, and craft a compelling brand story that’s backed by loads of social proof. This will reveal websites and blogs that have formal programs. Get Active on YouTube. Ask for Feedback. Monitor Your Mentions.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Parse.ly

JUNE 11, 2020

If you type in a specific keyword — the company name in this case — this result will show up first on Google. Formlabs has paid Google to rank first for that particular branded keyword. Companies bid for keywords that later become the basis for Google search ads. That’s not by accident, of course. How to track paid media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Valasys

FEBRUARY 5, 2024

Businesses will leverage video platforms, such as YouTube and TikTok, to reach and engage their target audience. It allows businesses to reach their target audience directly, effectively promoting their products or services, and driving business growth.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

APRIL 2, 2019

Once you partner with an eCommerce platform or business that has an affiliate program, you can pick out relevant products to promote on your website. Your partners will then send you custom links to their product pages that can track customers referred by your website. eBay Partner Network. WIth over 1.1

Paid Content 101

Paid Content Adsense Enterprise Management Advertising Agencies 101

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Valasys

JULY 26, 2021

This can eventually result in effective and relevant content that promotes customer engagement. Understanding your audience on each platform like Facebook, Instagram, Linked In, and Twitter will benefit you in developing the best content strategy for providing effective and relevant content. Track Your Social Media Advertising Traffic.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

SocialPilot

DECEMBER 6, 2023

On the other hand, if you are a B2B platform that sells software or sources talent for other businesses, platforms like LinkedIn and Twitter can be better suited to execute your marketing strategy. Test and refine your brand voice over time to ensure it resonates with your audience and effectively promotes your brand identity.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

ClearVoice

JUNE 24, 2022

Sponsored content refers to paid posts created to promote a brand. A small “promoted” tag allows users to distinguish native ads from real posts. Plenty of websites show a “recommended from the web” section that appears to point to another post within the same website. Image Source: Google.com. Direct native ads.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52