Paul Gillin

JULY 29, 2010

Keyword filtering has all kinds of shortcoming and RSS feeds are little better than headline services. The curator starts by presenting the engine with a basic set of keywords. Then the curator combs through the results to make decisions about what to publish, what to promote and what to throw away. More wheat, less chaff.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JUNE 24, 2010

Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I was also struck by the attention they paid to avoiding the temptation to use blogs as a promotional channel. Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50