Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). This chat session was about Twitter for B2B Marketing. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? There is something to be said about monitoring twitter for brand & keywords as part of your marketing strategy. Twitter is primarily about engagement. First thing.is MORE >>

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Twitter Tips, Tactics and Techniques. MORE >>

Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there  HIPAA violations in disclosing certain types of questions on Twitter? Viewers can send in their questions via Twitter through a #hashtag, and the moderator will respond both on the webinar and raply back to the question with the same #hashtag. Social validation is also a big use of Twitter. Links to landing pages on your website, blog, LinkedIn, You Tube or other social media channels. Many journalists use Twitter. MORE >>

With Twitter such an important social media platform and with so many Twitter tools available, we thought we’d highlight a few that could be valuable to the social media managers in your B2B organization. BirdHerd is Twitter made easy for groups and teams to update a single Twitter account. BirdHerd lets you choose who is authorized to post from your group Twitter account. Use Twtpoll to gather responses from your Twitter followers and let Twtpoll tabulate the results. TweetChat allows you to follow a Twitter chat based on a hashtag. MORE >>

Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. When considering and crafting Twitter contributor, monitoring and legality strategies to support B2B sales efforts, it’s also important to think about how your company can leverage two-way communication. Here are five ways to approach B2B Twitter engagement: 1. The more non-promotional, the more valuable. Original content. Retweets. MORE >>