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Your keywords suck and are outdated

Biznology

You probably built your website years ago by now. “How do I clean bad search results from Google” Folks don’t often get onto Google with a set of keywords or a professional industry style guide to help them choose the la phrase juste. Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com). Like I said, probably years ago. Admit it.

How to use influencer marketing to promote your book

Biznology

For context, I am using six books I have promoted over the last couple years on behalf of their authors: Glock and Law of the Jungle by Paul M. First-time and niche authors have much less support and resources towards book-promotion. Social media goes beyond blogs, Facebook, and Twitter – don’t ignore message boards and specialty sites. There’s So Much More than Mommy Bloggers.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

Make a Blockbuster: 8 Tips to Promote Your Webinar

Act-On

Promoting your webinar – so that people learn about it and are inspired to register to attend it – is just as important as creating it to begin with. Make a promotion plan. Make sure you start your planning at least a month in advance, so you can devote at least three weeks to these promotional efforts. Email is the backbone of most webinar promotion campaigns.

Content Methodology: A Best Practices Report

In fact, Beebe’s only real criticism of the first cut was a self-promotional shot for Marriott. Influencer mentions/shares • Share of voice • Share of search • Top keywords • Content citation/syndication • Avg. Identify keywords with the greatest search. Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. All rights reserved.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Posting on social media is probably something you''re already doing -- but below are a few ways you can take your promotions up a notch. .

5 warning signs that your website sucks

Biznology

Does your website suck? I’m not asking to be mean. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to promote your company without getting in your customers’ way. Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Really. Meager Images.

Pinterest Releases Promoted Pins to All

Vertical Response

Pinterest recently announced that they’ve released their successful Promoted Pin functionality to every U.S.-business Promoted Pins were launched 8 months ago and tested in beta for particular brand advertisers. Here are more specifics regarding Promoted Pins: What’s a Promoted Pin? The pin with the shot of a lantern is the Promoted Pin. If so, why?

Definitive Guide to Planning a New Content Initiative

Do we have a solid distribution or promotion strategy that will ensure. Behold their mission statement, per their website: “We are driven by a commitment to create a platform where by all women can reach. In this case, the business goal is implicit: Makeup.com doesn’t only promote L’Oreal. like corporate website, blogs or all-customer email newsletters. promotion.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter  for network history. Contaxio’s Twitter Explorer   for known profile history.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. The answer is that hashtags are used to tag your tweet with a keyword that clues readers in to the topic of your tweet. Twitter Icon.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Best reason to incorporate Twitter into B2B: to Shut Up (about “you&# ) and Listen instead. People.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. and Twitter followers. tenure design, execute and internally promote programs that have a direct. (or very strong indirect) correlation with tangible business outcomes their. B2B Marketing. processes are fundamentally changing. know which half." content.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Twitter Favorite Spam. It’s simple. 60dayMBA.

Twitter SEO? Think Twylah.

WindMill Networking

Many businesses, through proactive content curation and a social media strategy that guides them into becoming the resource for their industry by sharing a lot of content, send out a lot of tweets on a daily basis.  Is there a way that these tweets can somehow be used in a way to not only better brand their Twitter presence but also receive some SEO benefits? Yes, there is.

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect. Keywords and phrases used in site search on your website.

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9 Twitter Etiquette Tips for Businesses Starting Out on Twitter

WindMill Networking

There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty and establish yourself as a helpful and useful resource for your followers, in doing so creating a relationship of trust.  There are many Twitter mistakes for business to avoid.  Make them count.  dashboard. 3. Related articles.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. and Twitter followers. tenure design, execute and internally promote programs that have a direct. (or very strong indirect) correlation with tangible business outcomes their. B2B Marketing. processes are fundamentally changing. know which half." content.

4 Twitter Tools that Help You With Customer Service

Vertical Response

Twitter has fundamentally changed the way that customer service interactions take place. The increased role of social media within product marketing has however, now given buyers in the marketplace much more power to leverage over businesses, promoting consumers from being backseat drivers to co-pilots of their reputation. Let’s say a customer left you a review via Twitter.

Optimizing Twitter for Lead Generation

Modern B2B Marketing

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product. Promoted Tweets in Timelines. Messaging.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.

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Promoting Your Content: You’ve written great content, now make sure people see it!

Hinge Marketing

You also need a thoughtful content promotion strategy to get your blog post in front of people. There are five elements to consider in an effective content promotion strategy: 1. Your Website. Posting your blog post on your website is the first and simplest thing you must do. The most often used channels for B2B are your company’s LinkedIn, Twitter, Facebook pages.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. and Twitter followers. tenure design, execute and internally promote programs that have a direct. (or very strong indirect) correlation with tangible business outcomes their. B2B Marketing. processes are fundamentally changing. know which half." content.

11 Twitter "Tips" and "Tricks" That Don't Actually Work

Hubspot

If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. Here are the most egregiously inaccurate suggestions for building your business on Twitter. 1) Try the follow, pause, unfollow trick. Because person B is polite and wants to maintain the rules of the Twitter cocktail party, person B will follow person A back.

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Upgrade your lame agency website into your social media brand HQ

Biznology

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. Image via CrunchBase. What we do own is our own properties.

Need More Website Visitors? Get Back to Basics

Hubspot

Increasing website traffic and visitors isn''t like playing roulette -- there are a few tried-and-true ways people do it. To make sure you''re in-the-know on these tips, we’ve broken down some of the best ways you can generative traffic to your website in the post below. 1) Optimize your website for "searchers.". Your keywords are like bridges.

3 Website Metrics to Watch Daily

Puzzle Marketer

If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. You can compare the queries driving to your site with the list of keywords you’re actually trying to rank against. Links to Your Site (Google Webmaster Tools) – The currency on the web is valuable outbound links to websites you value.

7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. is Twitter a tool we can use for that, too? It''s the first in a two-part series with Twitter''s Brian Lavery and HubSpot''s Laura Fitton.). 1) Set Up or Participate in Twitter Chats. Abso-tweetin''-lutely! Right?

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How to Use Hashtags on Twitter With #Confidence

Marketing Action

I tried to explain Twitter to my father over the Christmas holiday. They start with a hash sign (#), which is immediately followed by a keyword. Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter. If you’ve ever even looked at a Twitter stream, you’ll have seen one. Let’s take a closer look at how they work on Twitter.

A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns

Hubspot

Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. Steps to Set Up a Twitter Ads Campaign. So, how do you get started?

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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves. Try out a couple when promoting blog posts. It makes sense. About Us. Directories.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. The free Chrome Extension turns display ads into images of pets on every website you visit, including Facebook. Now, you can type in a few keywords to search for old News Feed posts, both on desktop and mobile. tried it out on my Twitter page.

6 Ways to Start Using Twitter in Your Real Estate Business TODAY

WindMill Networking

Buyers and sellers using social media is increasing, so it’s important to use Twitter to your advantage. As the number of buyers and sellers turning to social media sites for information increases, it is important to identify and understand how to best use social networking tools like Twitter to your advantage. Unfortunately, Ways to Start Using Twitter in Your Business.   1.

11 Steps to Using Twitter for Lead Generation

Marketing Action

To paraphrase Jack Dorsey, cofounder of Twitter, “Commerce isn’t about money; it’s about conversation.”. 200 million of Twitter’s 500 million users [1] send over 400 million tweets daily (nearly 60% through mobile devices). [2] That’s a lot of conversations. While the numbers are impressive, it’s how people use Twitter that makes it a strong tool for lead generation. Tweets.