Marketing Insider Group

JANUARY 29, 2024

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.”

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Moz

OCTOBER 21, 2018

This was incredibly valuable, allowing SEOs to prioritize their targets. I get it — since AdWords would give you the keyword data SEOs cherished, the “controversy” was warranted, in my opinion. Then a few years later, Google Webmaster Tools (now Search Console) started providing some of the keyword data in the Search Analytics report.

Keywords 52

Keywords API CTR Adwords 52

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Marketing Automation Services 88

Marketing Automation Services Work Management Marketing Management Product 88

NuSpark Consulting

APRIL 27, 2013

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. What do you think of Promoted Tweets by keyword? Below is a video of how it works.

Keywords 100

Keywords Promotion Campaigns Adwords 100

Animalz blog

SEPTEMBER 14, 2023

He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

Marketing Insider Group

MARCH 11, 2024

Want to show off a new product? Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. A video that convinces viewers to take the plunge and buy your product or sign up for your newsletter is a video that’s doing its job. Make a video. Need to explain a complex idea?

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Navigate the Channel

AUGUST 7, 2023

Social media platforms have revolutionized the way businesses interact with their target audience. Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. the right products and services. competitor websites, target keywords, review sites). Behavioral data.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Unbounce

FEBRUARY 23, 2022

When you’re looking for a product to buy, what’s the first thing you do? These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy. What are Product Listing Ads?

Ads 115

Ads Optimization Product Mobile Advertising 115

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

Marketing Insider Group

APRIL 10, 2023

You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. Smaller ecommerce businesses might spend less in absolute terms, but their PPC intensity is likely higher since they rely heavily on targeted searches to drive traffic to product listings.

PPC 289

PPC Paid Content eCommerce Allocation 289

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Target decision makers. Next, uncover what your target decision-makers need and focus on the buyer, not necessarily the company.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Marketing Insider Group

JUNE 7, 2023

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Enhancing for mobile means keeping in mind voice search and how your target audience can find you that way. Then use an SEO tool to discover appropriate keywords.

SEO 274

SEO Marketing & Strategy Long Tail Marketing Best Practices 274

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Anyword

APRIL 22, 2022

Product Workspaces. Keep your content neatly organized with our Product Workspaces ! Our platform lets you create and select separate workspaces for your projects based on different products or services. Whatever your target customer may be, tell Anyword and get tailored copy in just a few clicks. Blog SEO Keywords.

Product 52

Product Keywords Copywriting SEO 52

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Know your target audience. Use targeted keywords. Utilize social media targeting. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Marketing Insider Group

NOVEMBER 30, 2021

Organic share of voice shows how visible your brand is compared to others on SERPs for brand-relevant keywords and topics. Some quick tips: Make your content keyword-driven. Branded search volume indicates the amount of search traffic generated from branded keywords. What is brand awareness and why is it important?

Brand Identity 309

Brand Identity Branding SERP Paid Search Agency 309

Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Go Beyond SEO

MARCH 12, 2024

PPC allows you to target your ads to a specific audience, ensuring that you reach the right people at the right time. It enables you to showcase your products and services when customers actively search for them, increasing your chances of converting leads into sales.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Sana Commerce

DECEMBER 5, 2022

No matter how slick your website or useful your products, you’ll have a hard time converting if you don’t get this one key factor right: writing your product descriptions. Product descriptions? A well-written product description can be the difference between a conversion and a bounce. That’s right.

Product 52

Product Template Impressions Keywords 52

Content Standard

APRIL 16, 2024

While AI SEO tools have existed for some time, most platforms focus on optimizing one aspect of SEO content creation, such as keyword research or performance analytics, rather than the end-to-end creation process. It’s also common for keyword research to be misaligned with business objectives. The result?

Marketing AI 94

Marketing AI SEO Lead Scoring Lead Ranking 94

Top Rank Marketing

APRIL 1, 2024

Whether the aim is to improve keyword rankings, enhance user experience, increase organic traffic, or achieve a combination of these, well-defined goals are the key to a targeted and strategic approach. Step 3: Keyword analysis Once you have an inventory, review the keywords associated with each piece of content.

SEO 93

SEO Content Keywords Analysis 93

Top Rank Marketing

MARCH 25, 2024

Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Huptech Web

JUNE 23, 2023

Say goodbye to the days of painstakingly crafting product descriptions and hello to the magic of automated text generation. Picture this: You no longer struggle to find the right words to describe your products. Have you ever wished for a hassle-free way to create consistent and engaging product descriptions for your Shopify store?

Product 52

Product eCommerce Cross-Selling FAQ 52

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 134

Social Media Product Media Work Management 134

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. These webinar tools facilitate immediate information and feedback exchange between you and your targets. Moz provides webinar sessions that can teach business owners to find and leverage such keywords.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Stevens & Tate

FEBRUARY 16, 2024

This visibility is crucial for attracting potential customers who are actively searching for related topics or products. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. Click here.

Social Media 101

Social Media SEO Optimization Media 101

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

illumin

MARCH 26, 2024

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Convince & Convert

DECEMBER 15, 2023

Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. You can use industry-standard keywords and grab attention with your distinct achievements. Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 105

Social Media Advertisements Advertising Tools 105

Anyword

APRIL 10, 2024

This feature automatically extracts the most successful keywords (talking points) from your Facebook, Instagram, Google Ads, emails, Twitter, and other campaigns. An advanced AI algorithm analyzes this data to identify the keywords that consistently drive the best results across each channel. Ready to write high-performing copy?

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something. What is search intent?

Intent 194

Intent Optimization Google SERP 194

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Target lower-competition, higher-volume keywords. A better keyword to target would be “dog groomers near me.”

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice. Social listening has always been a powerful tool for brands that know how to wield it effectively.

Keywords 95

Keywords Template Analysis Barriers 95