Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. After you’re done researching keywords, prepare a list of articles you want to create.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

JANUARY 23, 2024

That’s why it’s crucial to stay on top of every instance where someone posts anything related to your brand or products. First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

JANUARY 28, 2013

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap.

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

AUGUST 17, 2021

Users love to save their favorite recipes, images, products, etc. What Are Product Pins? Product Pins are a form of a rich Pin (opens in a new window), further enriched with metadata and formatted to let people on Pinterest know that they’re shoppable. What is Pinterest? Remember the old pin boards made into collages?

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

OCTOBER 27, 2020

Use Conversational Keywords. The way to do keyword research is drastically different for voice searches and regular searches. When optimizing for voice searches, you need to concentrate on conversational keywords. To find such keywords, you can use a keyword research tools like SEMrush and head to the Keyword Magic Tool.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

NOVEMBER 23, 2020

Sage helps small and midsized businesses manage production, operations, distribution, and inventory across industries. Find long-tail keywords in minutes, to help your pages rank higher in Google. Over three million customers manage their accounting, finances, payments, operations, and people with Sage Business Cloud. Long Tail Pro.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

APRIL 11, 2023

While AI still won’t take your marketing job , it can help you be more productive. Content Marketing You can also use AI to create marketing material for your website or in product descriptions. Not only product descriptions but to make them more SEO-friendly. This post explores how AI can assist with content creation.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

JUNE 5, 2019

Keyword research. Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns.

SEO 159

SEO Tools Paid Search Agency Domain 159

Webbiquity

FEBRUARY 6, 2024

Label Images for Commercial Intent Include an image in your product structured markup for those images to be labeled with “product.” Specifically, they would label certain images as “products” whenever those images are inside the product schema.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

MARCH 28, 2023

Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. A reader can just pause at the products they find interesting. Image credit: eachnight Notice also the great choice of laser-precise keywords.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

Webbiquity

APRIL 18, 2024

For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest. Automation also provides the ability to monitor social media for mentions of your brand , industry keywords, or competitors.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Webbiquity

JUNE 1, 2021

Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. With the right keywords in place, you wouldn’t just attract new eyeballs but get an opportunity to create brand equity in the long term.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

MARCH 8, 2022

One way to avoid this issue and ensure fewer people return products is to provide gift cards or credits people can buy and gift to their friends, family, or colleagues who can later exchange the value of the cards for products. This helps it promote the most relevant products and maximize sales. Here’s another one from AppSumo.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

AUGUST 7, 2020

Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms. You can minimize lost sales and business opportunities by making your services and products easy to find and buy online. More people are staying indoors and choosing to shop online.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

MARCH 30, 2021

The form can ask prospects for their information and whether they want to opt into receiving information about the product or service you are selling. The Dufresne Group, a home furnishings company, discovered this when they deployed live chat to not only service customer queries but also sell products to them.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

OCTOBER 23, 2018

Other key components, such as keywords and links, are just the tip of SEO tactics that can be used in your inbound marketing. Producing high-quality, useful, non-promotional content is a great way to market and educate potential consumers of your products or services. Content Marketing. Social Media.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

DECEMBER 9, 2020

They not only help crawlers discover your digital content but also give Google’s algorithm clues about your target keywords. Use descriptive keywords as anchor text to describe the source page you are targeting. Moreover, they clarify the focus of your content and keep visitors on your site longer.

SEO 272

SEO Traffic Tips SERP 272

Webbiquity

FEBRUARY 8, 2022

” The Product. The product is designed to help primarily on employee retention. In addition, we’re working with a firm in Canada called Spacebar Collective, shout out to them, that is helping us with our SEO strategy so we can show up for relevant keywords and get our name out there in a competitive space.

Work Management 272

Work Management Marketing Management Startups CAN-SPAM 272

Webbiquity

APRIL 30, 2020

Many people use social media to search for their favorite products/services/brands. Hashtagsforlikes finds the most sought after hashtags related to given keywords and offers hashtags based on data analytics. The key to getting more clicks is having relevant followers who are prospects to buy your products or services.

Tools 232

Tools Social Media Social Networks Digital Marketing Funnels 232

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Automating your email marketing can save time, and if done carefully and properly, deliver better results than manual efforts.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

AUGUST 19, 2021

For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult. Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch. What will they be using your product for? What are they looking for in a new product?

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

MAY 4, 2017

Using information gathered from a wider array of touchpoints—online, in-store, and via devices and products themselves—the trackable range of customer behavior has expanded exponentially. When people had to type their search queries, it was possible to try to optimize a page around a keyword. The Analytics of Everything.

Internet Marketing 235

Internet Marketing Marketing Analytics Tools Ethics Ideal Customer Profiles 235

Webbiquity

OCTOBER 28, 2020

While keywords are still important, the focus should be on the content itself and how your prospective customer is going to consume it. They’re also more likely to stay productive. Is updated frequently. Has your contact information easily visible. Stay On Trend and Stay Ahead.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Webbiquity

NOVEMBER 14, 2017

Products transform to superheroes; they can become an essential gadget, while even the most mundane service can save someone’s bacon in a crisis. People are no longer interested in looking at a product or seeing what it does. Videos also need to be searchable by keywords in the title, appropriate tags, and an accurate description.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

Webbiquity

JUNE 8, 2020

Various criteria come into play while screening resumes: not just work experience and education but also certifications, keywords, even the use of specific verbs. If you’re hiring, here are five tips that can help you screen resumes more productively and effectively. The Three Steps of Resume Screening.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Keyword Research/SEO. Social Media. And btw, we are hiring .

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

JUNE 7, 2018

To make your SEO work, focus on optimizing your site for relevant keywords. Advertise your products on other sites within the Google network. Advertise your products on other sites within the Google network. Improve the content quality of your site, and keep it updated with accurate and current information. Use Adwords.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

JANUARY 24, 2019

Knowing what platforms you want to target, and with your social media strategy in place, the final step is content production. Instagram, on the other hand, is more visual and requires investments in high quality photos and videos of your products. Human interaction is more productive. Setting up automation.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Webbiquity

SEPTEMBER 6, 2022

Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Persuasion and high-quality video production complement each other. What are product videos? Product videos are one of several types of videos needed for marketing.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Webbiquity

SEPTEMBER 11, 2020

Finally, an online presence can also be used as your business grows to advertise online-focused services , such as delivering your products to customers around the country or even globally. Make sure to include important keywords in your content reflecting your location and the type of business that you run.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Webbiquity

JUNE 27, 2017

With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. This individual will coordinate the efforts of outside talent but also need to somewhat “hands on,” at least in the early stages, in areas like product marketing and event management. Beyond the Borders.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Webbiquity

AUGUST 7, 2018

Search engine optimization and marketing (SEO and SEM): Compare backlink profiles, target keywords, keyword rankings, and other optimization-related information with tools such as Ahrefs , iSpionage , and Spyranks. Google Analytics is nearly universal.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Webbiquity

MAY 6, 2020

Blogging is an effective method for actively educating customers about your products and services based on the buyer’s journey, and motivating them to want to learn more. A great example is Google’s blog “Keyword.” Every month, 409 million people view more than 20 billion blog pages.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

MAY 6, 2013

You decide which keywords, and how many, you’d like to show up on page one for, including popular phrases for which it may be very difficult to rank organically. You can add and drop keywords on the fly. • Maximize the productivity of your ad spending? . • It’s flexible. It’s controllable. by PPC Hero.

PPC 100

PPC Paid Search Agency Adwords Tips 100