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14 Local SEO Strategies & Tips

seo.co

Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. However, if you are a local auto tire company, you want to focus your keywords around location such as “cheap tires Orlando” or “tire discounts Orlando FL.”

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

This can be incredibly beneficial for obtaining greater keyword relevance by cross-linking related content. According to Google , “any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Twitter-specific metrics (followers, follower/following ratios, frequency of updates, influencer metrics such as Klout score).

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13 SEO Tricks, Treats, and Frights of 2017

KoMarketing Associates

Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. Gary Illyes confirmed last year that 30x redirect do not lose PageRank. TRICK: Keywords in Internal Links. They have begun coupling standard IT attacks, like DDoS , with threats of Negative SEO.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text. What percentage of PageRank is lost with a 301 redirect? Do you have a favorite Webmaster video? Search Engine Marketing Blog Search Engine Optimization'

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Launching your social campaign with guns blazing!

Biznology

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.