Sprout Social

JULY 7, 2021

Keyword for an event series. ?? Prompt to select my city via keyword. ?? While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce. Few teams will ever really “get” your customers like the social team.

Social Media 140

Social Media Conversion Media eCommerce 140

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Research Social Marketing Planning 40

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Webbiquity

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

nDash

MARCH 10, 2022

You’ve created a comprehensive social media content strategy and a posting schedule and identified what content your audience likes (and doesn’t like). That begs the question—is it getting harder to get followers on social media? That begs the question—is it getting harder to get followers on social media?

Social Media 52

Social Media Media Ideal Customer Profiles Opinions 52

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Social Media Marketing - The B2B process. Reading Time: 10 unfelt mins.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. You can find this out by searching a few keywords in the app.

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Marketing Insider Group

MARCH 31, 2021

Use localized keywords. Optimizing local search for the keywords locals use to find what you sell should be your first step, advises Content Marketing Institute’s Paul Sanders. Optimizing local search for the keywords locals use to find what you sell should be your first step, advises Content Marketing Institute’s Paul Sanders.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. It also can encompass websites, blogs, forums, etc.

Social Media 111

Social Media Tools Work Management Media 111

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. SEO teams do things like keyword research, SERP rankings management, optimizing new and old content to drive traffic, and website analysis. Our opinion? Everybody’s right.

PR 326

PR SEO Lead Scoring Lead Ranking 326

Sprout Social

FEBRUARY 12, 2024

Builds brand authority Influencers help your brand achieve a more credible, believable and trusted opinion than it can by itself. Improves SEO Influencers increase your brand’s online presence by sending high-quality external links to your website and contributing to social SEO.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Circle Studio

OCTOBER 31, 2019

While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. Content creation is important, as is sharing the content on social media, but none of that matters if no one sees it. Find your niche. Pain points?

Social Media 68

Social Media Social Marketing B2B Marketing Media 68

Scoop.it

APRIL 11, 2024

For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. For example, localized keywords like “ buy domain hk ” work excellently for web hosting service providers in Hong Kong. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

flux.la

AUGUST 11, 2020

In this time of digitization, people have set up means to connect on the web socially from anywhere in the world. This is made possible by the emergence of various social media sites and apps. Why Is Social Media Good For Business? 10 Best Social Media Sites for Your Dynamic Goals.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Look specifically at your ranking for targeted keywords and organic traffic numbers. I also use it to enhance our writing.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Optinmonster

MARCH 22, 2024

But before we dive into the data, let’s briefly discuss why you may want to disable your blog comments, and what some popular opinions are on the subject. Did I want hordes of Internet randoms deciding where my ideas needed to go, or did I want to proactively choose the opinions that would influence my ideas?”

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Sprout Social

JANUARY 24, 2024

LinkedIn hashtags are keywords or phrases that categorize content. Help your posts rank for relevant keywords by sprinkling in carefully selected hashtags. Use the # symbol when typing out your post to add keywords and hashtags. It’s a great way to contribute in-depth insights and opinions to trending discussions and topics.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Marketing Insider Group

JUNE 8, 2021

Creating more engagement on social media. social media, email newsletters, third-party sites, etc.). Here’s an example of a SMART content marketing goal: Grow website traffic by 10% by producing 12 content pieces a month that use targeted keywords and via distribution in channels (email, third-party sites, social media).

Content Marketing 291

Content Marketing Lead Scoring Lead Ranking Planning 291

Marketing Insider Group

JANUARY 16, 2020

For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. A tool like SurveyMonkey is useful here – you can quickly put together a short list of questions and post it on your website, send it via email, and share it on social media. Perform keyword research.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Biznology

MAY 19, 2014

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. Recent Google algorithm changes underscore how SEO and social media are inextricably linked. 20% say pay per click (source: SiteProNews ).

Social Media 80

Social Media SEO Media Youtube 80

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. . • How much time will you be able to allocate to this project?

Social Media 155

Social Media Media Paid Content Work Management 155

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Marketing Insider Group

NOVEMBER 7, 2022

With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. Conduct Keyword Research and Topic Modeling. We start all our content planning with deep keyword research. Identify competitive gaps and opportunities based on high CPC keywords.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Digilant

APRIL 24, 2020

When thinking about social media, people usually jump to companies like Facebook, Instagram, and Twitter. However, there are two social media platforms with smaller user bases (still landing in the millions), that offer powerful advertising tactics: Pinterest and Reddit. You can read more about that here.

Social Media 52

Social Media Media Mobile Advertising Advertising Agencies 52

Digilant

APRIL 24, 2020

When thinking about social media, people usually jump to powerhouse companies like Facebook, Instagram, and Twitter. However, there are two social media platforms with smaller user bases (still landing in the millions), that offer powerful advertising tactics: Pinterest and Reddit. You can read more about that here.

Social Media 52

Social Media Media Mobile Advertising Advertising Agencies 52

Contently

OCTOBER 18, 2022

Getting unfiltered buyer opinions. Scour through online reviews to find the perfect swipeable copy, honest buyer opinions, and why customers choose you over competitors. Social media and niche communities like r/SkincareAddiction or r/nutrition. Use social listening tools to your advantage. Customer Interviews.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Biznology

MARCH 17, 2014

Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Why did you get into social media?

Social Media 80

Social Media Media Social Networks Ideal Customer Profiles 80

Brandwatch Marketing

OCTOBER 25, 2023

In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Sprout Social

NOVEMBER 3, 2022

As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Social media holds the answers to some of your most pressing business questions. Social media holds the answers to some of your most pressing business questions.

Social Marketing 112

Social Marketing Work Management Business Marketing Management 112

Stevens & Tate

OCTOBER 11, 2023

From keyword research and competitor analysis to content optimization and tracking campaign performance, SEMrush provides valuable insights and actionable recommendations. Another notable feature of SEMrush is its social media management capabilities. Another noteworthy feature of Grammarly is its plagiarism checker.

Marketing AI 78

Marketing AI Marketing Strategy Marketing & Strategy Optimization 78

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Budget Programs Social Media Allocation 69