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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?

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Top 10 Social Selling Tools for the Modern Sales Rep

Zoominfo

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” In social selling, sales professionals are playing the long game instead of eyeing immediate returns.

Tools 100
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8 of the Biggest Social Recruiting Mistakes and How to Avoid Them

Zoominfo

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

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The Recruiter’s Guide to Web Analytics

Zoominfo

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Social media (LinkedIn, Twitter, etc.). Keep reading!

Analytics 208
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The Beginner’s Guide to Using Reddit for Market Research

Zoominfo

Reddit is more than just a social networking site. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Anonymity: Unlike most social media sites, users tend to stay anonymous on Reddit. Keep reading!

Research 159
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The Demand Generation Strategy Guide

Zoominfo

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies).

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4 Ways Technology Has Changed B2B Selling

Zoominfo

A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. The right tools can help you collect, analyze, and apply your data—effectively transforming your B2B selling process. As social media continues to grow, so does social selling.