Biznology

JUNE 30, 2015

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Why aren’t you using GaggleAMP?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. Here are 11 tips and tools to jump-start your SEO. Google Trends tells you what keywords consumers use and when.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

MARCH 25, 2019

If your content isn’t objectively better for the keywords you’re trying to rank for, then it’s easy to understand that you probably don’t deserve to rank at the top. 2: Not all keywords are created equal. If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JANUARY 9, 2014

Check out these 25 awesome outreach tools for your smash business strategy. Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers!

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

AUGUST 29, 2017

When I initially set up the WordPress blog, I hooked it to Google Webmaster Tools, Bing Webmaster Tools, to Yandex, and to Google Analytics. It also has nothing to do with the social media strategy and micro-influencer marketing practice I have with Gerris Corp. Nothing remotely performed the way I thought they would.

Marketing Websites 172

Marketing Websites Marketing Analytics Tools SEO Google 172

Biznology

JULY 31, 2019

With a plethora of online courses , training programs, and resources, even the most inexperienced startup owner can learn the ropes and understand the industry they’re entering. Web hosting is also important for online businesses, as it directly impacts their performance and user experience. Securing Funding is Simpler.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

APRIL 26, 2016

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

MAY 16, 2017

Online Brand Management is a Formal Italian Meal. Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. It’s not about keywords, it about proper names.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

SEPTEMBER 14, 2012

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

Biznology

FEBRUARY 8, 2019

Blogging is one of the best ways to reach a broad audience, connect with people and make your mark in the online community. Namely, you need to interact with other bloggers, the visitors on their sites, people on social media, etc. And, think about using keywords that will drive traffic to your blog through search.

Blogger 112

Blogger Tips Opinions Impressions 112

Biznology

OCTOBER 1, 2013

If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign. Start with the keyword phrase fed into Google, Bing, and Yahoo! My name is Chris Abraham.

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

JANUARY 6, 2014

In this post I’ll discuss 5 of the most common questions about SEO strategy that I hear almost weekly and I’ll provide insight on how an online business can improve its rankings. If you are looking for a list of elements to optimize for any given keyword on any given page, head over to Moz’s on-page grader.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What these social media publicists need is a CRM for bloggers instead of business clients and prospects. Related articles.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

FEBRUARY 16, 2015

If you subscribe to the latter school of thought, we hope to show you what a great tool infographics can be, especially when your audience is the APAC market. It’s not easy to grab the attention of online readers. Analytics show that the keyword “infographic” is trending in Singapore, Philippines, New Zealand, and Australia.

Viral Marketing 80

Viral Marketing Internet Marketing Social Media Marketing 80

Biznology

DECEMBER 22, 2015

All the best keyword strings have already been taken. I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. The post 3 predictions for online marketing in 2016 appeared first on Biznology.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

SEPTEMBER 17, 2013

What descriptors, what keywords, what phrases? Look online at people in your space — your competitors as well as who you’d like to become – and shamelessly explore their HTML source code and steal their meta keywords and the language they use. Plus, every brain listens, learns, and creates differently.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

DECEMBER 9, 2014

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well.

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

JULY 12, 2016

There are a lot of a s online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded , armored against all the other a s online. Kindness opens many doors online, though it’s not always easy. There’s nobody online taken more for granted than bloggers. Reddit, right ?

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

NOVEMBER 11, 2011

Most of it is complaining (surprise, surprise) while the rest of it is the expert examination and advice of a tool that has been out in the wild for a couple of days. As a result, I am taking my usual position of the Internet and social media marketing contrarian. So what’s my take on Google+ business pages? Go get one.

Google 80

Google SERP Internet Marketing Buzz 80

Biznology

AUGUST 22, 2017

Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. That was, until Olga reached out to me to give me full access to the entire suite of tools that make up the newest iteration of SEMRush.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

FEBRUARY 20, 2012

Goals like “We’re going to grow our online business 35%” sound great. Most analytics tools allow you to measure conversion rate by search term. Drive down cost per acquisition by 20% for your 5 highest cost keywords. You’ll note that few items in this list talk about social media.

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

Biznology

FEBRUARY 18, 2013

They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. Communications of the 12 Days of Christmas campaign were promoted through a mobile social media campaign. To help alleviate the frustration, here are case studies.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

JANUARY 16, 2019

Despite its low reach (mostly young adults) as compared to other social media networks, Tumblr has experienced a humongous amount of content generation. It also revealed that the online marketplace started with a single website in 1991 and reached the 1 billion mark in 2014. billion websites.

Work Management 123

Work Management Marketing Management Tools Marketing Analytics Tools 123

Biznology

JANUARY 26, 2011

But not buying from #2 is a mistake if your online business is big enough. AG: The studies compare apples and oranges when they speculate about keyword prices and performance, because different keyword match types perform differently for advertisers. It's just a matter of how you do that most effectively. How to prioritize?

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

DECEMBER 14, 2010

But "everyone" also uses email, social media and mobile phones, too. Sure, search engines and social sites like Google and Facebook aggregate loads of people. Your Web presence is the sum of everything about you that your customers interact with online. Go where the customers are. Selling business-to-business?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

MARCH 6, 2019

The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. Tip #3 Set your online marketing budget.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Biznology

MARCH 29, 2019

There are many tools that will help you visualize your customer data and build detailed buyer personas including HubSpot’s Buyer Persona Template, Marketo’s Marketing Persona Cheat Sheet, or Digital Marketer’s Customer Avatar Worksheet. Optimize for the Right Keywords. And, keyword optimization should be your starting point.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Biznology

AUGUST 11, 2014

Here are a few SEO myths still influencing site owners today to their own detriment: Keyword density is important. To do SEO well, you really only need to worry about keywords and meta tags. The more focus on keywords, the better. Keyword focushas always been a very important aspect of SEO.

SEO 80

SEO Business Industry CMS Keywords 80

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone’s online, and globally, too. Digital PR and social media marketing may well be the new SEO. How it moves through cyberspace.

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

JULY 1, 2014

It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. He’s been online since the 90s.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

MAY 5, 2015

Social Media Engagement is Not Just Dropping Links. It’s About the Online Community, Stupid. Social media’s the answer, buddy. If you had a brick and mortar, you’d obviously feel the pressure of Amazon and Zappos and Ebay and even Etsy.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Google 80

Biznology

DECEMBER 15, 2015

While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound. As a consultant, however, my work has always been very hands-on, cobbling together tools I like and then using my big brain to analyze and synthesize.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

JANUARY 20, 2011

Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? Is it social media marketing? There are only two skills that matter to all marketers, online and off: Listening. Which, of course, begs the question: "How can you listen to your customers online?"

Mobile Advertising 80

Mobile Advertising Social Media Search Engine Marketing Paid Search Agency 80

Biznology

MARCH 3, 2016

I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little. Give me art. What a missed PR opportunity!

PR 80

PR Media Tips Public Relations 80