Remove keyword online

B2B Marketing Traction

article thumbnail

Social Media: Leverage Technology, But Be Human!

B2B Marketing Traction

It’s about how to use technology as a tool to make marketing easier. Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles.

article thumbnail

What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

When it comes to your B2B online marketing, make no mistake. Search engines like headlines, and the more keyword rich the better. Bad Online Headline Examples. When it comes to blog posts that you share with your connections on social media, the post headline is even more important. Headlines make a big difference.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

You don’t have a plan or strategy for your online and social media presence. Today the number one key to success in online marketing is an intimate understanding of your buyers. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online.

article thumbnail

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service.

SWOT 100
article thumbnail

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service.

SWOT 100