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Customer Experience Matrix

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BridgeTrack Integrates Some Online Channels

Customer Experience Matrix

NOVEMBER 12, 2007

First the good news: BridgeTrack integrates email, ad serving, offer pages, and keyword bidding (via an OEM agreement with Omniture ) through a single campaign interface. The keyword bidding system is also automated, but that’s really Omniture. Otherwise, all optimization is manual.

Advertising Channels 120
Advertising Channels Work Management Marketing Management Marketing Automation Services 120
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