10 secrets to research the best SEO keywords
MAY 16, 2016
Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. SEO is a puzzle to some.
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. Which brings me to the point of this post: How to generate new keyword ideas.
Top 10 Advantages of Online Marketing for Professional Services
JUNE 26, 2016
Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. Defining Online Marketing. Figure 1.
How B2B Marketers Can Connect Offline and Online Marketing
FEBRUARY 23, 2016
As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If Online Publicity. Here are 5 tactics for you to consider: Social Media Engagement.
How To Prioritize Your List of SEO Keyword Research
MARCH 1, 2016
Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List. Probably not. Final Thoughts.
12 Questions to Ask When Performing SEO Keyword Research
SEPTEMBER 3, 2014
The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Mobile marketing will continue to grow.
3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives
SEPTEMBER 29, 2015
One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. For business professionals outside of the marketing field, it can be difficult to understand how goals defined in new marketing or advertising tactics provide broader business impact. Pageviews.
4 Ways to Improve Your Online Marketing Funnel
It's All About Revenue
MARCH 21, 2013
He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge.
Select the Right Keywords for SEO Success
SEPTEMBER 14, 2012
An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. Photo credit: Rubber Dragon.
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
This could be from a keyword search , a link from an external site or a link in an email. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficHow do you use your blog analytics ? There This is the fifth element in the CAST system for effective blog content : C ontent (compelling). ssets (free).
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e.,
Top 4 Online Marketing Trends for 2016
JANUARY 8, 2016
Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Whether we’re talking about content development, social media or email marketing, making sure your materials and content is super specialized to your audience will be very important. Online Marketin
Making Links a Priority within Online Marketing
JUNE 11, 2015
If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links have always signaled authority and trust online (long before Google even existed), serving as endorsements from one website to another. Content Marketing.
Exploring 5 Essential Baidu Tools For B2B Online Marketers
JULY 14, 2014
Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Click.
A Keyword Primer: Finding and Using Keywords Effectively
AUGUST 1, 2014
Keywords are important for every business online today. They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. Keywords define a business, and represent the essence of the products and services that are offered. What Are Keywords? Keywords are also used in paid search advertising. Overused/abused.
How to Get More Insight Into Your Encrypted Keyword Traffic
SEPTEMBER 10, 2013
Marketers today are spoiled. Think of all the amazing technology and tools we have at our fingertips to slice and dice our online marketing performance a hundred different ways that marketers 20 years ago never even dreamed would be reality. That’s quite the impact on precious keyword data. So what’s an analytics-focused marketer like you to do? Admit it!
How to Find the Best Keywords for Optimizing Your Website Content
DECEMBER 3, 2014
Keyword research has become harder and harder as Google continues to hide more information from webmasters. If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating.
The B2B Online Marketing Quick Checklist for 2014
EMagine B2B Blog
JANUARY 24, 2014
For example, if you start the web project and your company decides to redo that logo the founder’s art school nephew designed twenty years ago, or you are in the process of changing your market focus, those considerations alone require some serious focus before your web site re-design can really gain traction. If you want SEO success, you need a content marketing strategy for 2014!
Six Essential Online Marketing Tools for AEC Firms
MAY 13, 2015
Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics. Here are six must-have tools for your firm to launch a successful online marketing strategy: 1.
Google stopped tracking keywords; but there are still ways to monitor keywords for SEO
OCTOBER 20, 2013
What You Can Do to Get Keyword Data for SEO. Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.” Google Webmaster Tools (GWT) still provides organic keyword data. Why Not?
Our Favorite Online Marketing Blog Posts and Articles of 2014
DECEMBER 30, 2014
But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. Content Promotion is a crucial part of the online marketing process. The Ultimate List of IFTTT Recipes for Marketers. It is less about one keyword per page and more about topic targeting to each page with a priority keyword phrase in addition to including related and secondary keywords. From Ryan Young.
Keyword Research: What Smart Professionals Know
Writing on the Web
JULY 11, 2012
My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. If I were to optimize my web copy for what I believe to be my main keyword phrase, I’d certainly be helping Google know when to serve up my post in search results. Image: FreeDigitalPhotos.net ).
Best Keyword Research Tools
JUNE 17, 2013
Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. estimated traffic.
10 Reasons to Develop a B2B Blogging Strategy
NOVEMBER 24, 2015
With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Support existing SEO keyword strategies.
How to Make Hummingbird Your Ally with Long Tail Keywords
NOVEMBER 4, 2013
Editor’s note: Savannah Marie is an online marketing enthusiast with particular interest in all things social. The changes Hummingbird and its cohort imposed wreak havoc on marketers who buy backlinks or haphazardly toss keywords into content, but they can work wonders for you – with just a little tweaking of your game plan. ” What are long tail keywords?
20+ Metrics for Measuring B2B SEO Performance
AUGUST 26, 2014
Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Organic search engine traffic.
5 Places B2B Marketers Can Find Blogging Inspiration
DECEMBER 10, 2015
One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics. Keyword Search Data. Last Words.
B2B Social Media: An Underutilized Method for Improving SEO Performance
MAY 26, 2016
As of last July, Pew Research Center found that 76% of online adults use social networking sites. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. B2B marketers use social media for completely different reasons than their B2C counterparts. Content Marketing Distribution.
SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
Writing on the Web
AUGUST 15, 2012
Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. ” Here’s some information about keywords and links and how people use them to help you jump start your SEO efforts: Keywords.
6 Content Marketing Lessons to Learn from Monopoly
AUGUST 18, 2015
While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated). From start to finish, there are a number of lessons content marketers can learn from a game of Monopoly. Here are a few: 1.
Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
FEBRUARY 2, 2016
Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. The One Critical Requirement: ONGOING communication between sales AND marketing. understand their skepticism. Absolutely.
27 More Remarkable SEO Guides, Tips and Tactics
FEBRUARY 11, 2014
How should SEO professionals strategically align frameworks for maximizing online visibility and business results? Top 19 SEO Experts Share Their Best Advice on SEO by Effective Inbound Marketing. Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog. Search Engine Click Through Rate Optimization (+Infographic) by Marketing from the Front. ** 5 STARS.
Why Mobile Advertising Is Critical for B2B Marketers
OCTOBER 20, 2015
Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. Yahoo Gemini – Yahoo’s native mobile search platform is continuing to gain market share in the mobile space. The mobile keyword space is less likely to have a long of long tail searches or extremely long or technical keywords queried.
The Simplest Ways to Make the Best of Content Marketing Challenges
MARCH 22, 2016
During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. With that in mind, I’ve trolled various Q&A sites – including Quora, LinkedIn Groups, FAQ Fox, among others – and come up with a list of some of the top content marketing challenges people are asking about. What information do they seek out online?
5 Online Marketing Goals that Make (Dollars and) Sense
FEBRUARY 20, 2012
Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not one of those marketers. What Unfortunately, too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. the most qualified traffic).
Stop Flushing Your Online Marketing Dollars Down the Toilet
B2B Marketing Traction
DECEMBER 22, 2010
What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. 1. Tweet. SEO Has Changed. Do they leave?
How To Illustrate Popular B2B PPC Performance Metrics
AUGUST 11, 2015
The extended sales cycle we face in B2B online marketing adds to the confusion. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. If so refining keyword selection through more selective match types and negative keywords might make sense. Here are three essential metrics.
High Quality Content Sites Is What Google Wants
Writing on the Web
FEBRUARY 26, 2011
For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text.
How to Create Irresistibly Shareable Content
JULY 2, 2015
And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Content marketers often struggle with finding new ideas, never mind highly shareable ones. Providing your audience with a variety of quality content is essential to standing out in the noisy world of content marketing. Enjoy! Chose the Right Topic.
Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget
Writing on the Web
JUNE 19, 2013
This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. About Blogs Content Marketing How to.Tips Online Marketing Writing for the Web Writing Great Blog Content Attracting Clients blog content blog marketing blog traffic content marketing with blogs SEO Good Luck! Image Source.
How To Measure Performance Against Google’s Mobile Friendly Update
APRIL 21, 2015
We’ve received questions about this update from clients and partners and the reality is that for the most part, the percentage of traffic from mobile devices, smart phones in particular, is much more limited than in other industries and markets. The first performance benchmark to evaluate is the growth in Google search engine traffic from mobile devices over time. The
What Mom Never Told You About How to Find B2B Customers
FEBRUARY 18, 2016
She may have gotten you to eat two more bites of your veggies before you moved on to dessert, but of course Mom never told you anything about your career in online marketing. Because online marketing isn’t really something that can be taught. MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. Oh, sure. Clearly not.