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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. Content Marketing Tools. General Online Marketing Tools.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. SEO is a puzzle to some.

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. Which brings me to the point of this post: How to generate new keyword ideas.

How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If Online Publicity. Here are 5 tactics for you to consider: Social Media Engagement.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Mobile marketing will continue to grow.

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3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives

KoMarketing Associates

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. For business professionals outside of the marketing field, it can be difficult to understand how goals defined in new marketing or advertising tactics provide broader business impact. Pageviews.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. Photo credit: Rubber Dragon.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

This could be from a keyword search , a link from an external site or a link in an email. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficHow do you use your blog analytics ? There This is the fifth element in the CAST system for effective blog content : C ontent (compelling). ssets (free).

4 Ways to Improve Your Online Marketing Funnel

It's All About Revenue

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e.,

Top 4 Online Marketing Trends for 2016

Hinge Marketing

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Whether we’re talking about content development, social media or email marketing, making sure your materials and content is super specialized to your audience will be very important. Online Marketin

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Click.

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Making Links a Priority within Online Marketing

Biznology

If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links have always signaled authority and trust online (long before Google even existed), serving as endorsements from one website to another. Content Marketing.

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A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Keywords are important for every business online today. They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. Keywords define a business, and represent the essence of the products and services that are offered. What Are Keywords? Keywords are also used in paid search advertising. Overused/abused.

How to Get More Insight Into Your Encrypted Keyword Traffic

Hubspot

Marketers today are spoiled. Think of all the amazing technology and tools we have at our fingertips to slice and dice our online marketing performance a hundred different ways that marketers 20 years ago never even dreamed would be reality. That’s quite the impact on precious keyword data. So what’s an analytics-focused marketer like you to do? Admit it!

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating.

The B2B Online Marketing Quick Checklist for 2014

EMagine B2B Blog

For example, if you start the web project and your company decides to redo that logo the founder’s art school nephew designed twenty years ago, or you are in the process of changing your market focus, those considerations alone require some serious focus before your web site re-design can really gain traction. If you want SEO success, you need a content marketing strategy for 2014!

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Six Essential Online Marketing Tools for AEC Firms

Hinge Marketing

Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics. Here are six must-have tools for your firm to launch a successful online marketing strategy: 1.

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Google stopped tracking keywords; but there are still ways to monitor keywords for SEO

NuSpark

What You Can Do to Get Keyword Data for SEO. Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.” Google Webmaster Tools (GWT) still provides organic keyword data. Why Not?

Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. Content Promotion is a crucial part of the online marketing process. The Ultimate List of IFTTT Recipes for Marketers. It is less about one keyword per page and more about topic targeting to each page with a priority keyword phrase in addition to including related and secondary keywords. From Ryan Young.

Keyword Research: What Smart Professionals Know

Writing on the Web

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. If I were to optimize my web copy for what I believe to be my main keyword phrase, I’d certainly be helping Google know when to serve up my post in search results. Image: FreeDigitalPhotos.net ).

Best Keyword Research Tools

Writtent

Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. estimated traffic.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Support existing SEO keyword strategies.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Organic search engine traffic.

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

Editor’s note: Savannah Marie is an online marketing enthusiast with particular interest in all things social. The changes Hummingbird and its cohort imposed wreak havoc on marketers who buy backlinks or haphazardly toss keywords into content, but they can work wonders for you – with just a little tweaking of your game plan. ” What are long tail keywords?

5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics. Keyword Search Data. Last Words.

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B2B Social Media: An Underutilized Method for Improving SEO Performance

KoMarketing Associates

As of last July, Pew Research Center found that 76% of online adults use social networking sites. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. B2B marketers use social media for completely different reasons than their B2C counterparts. Content Marketing Distribution.

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. ” Here’s some information about keywords and links and how people use them to help you jump start your SEO efforts: Keywords.

6 Content Marketing Lessons to Learn from Monopoly

KoMarketing Associates

While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated). From start to finish, there are a number of lessons content marketers can learn from a game of Monopoly. Here are a few: 1.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

How should SEO professionals strategically align frameworks for maximizing online visibility and business results? Top 19 SEO Experts Share Their Best Advice on SEO by Effective Inbound Marketing. Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog. Search Engine Click Through Rate Optimization (+Infographic) by Marketing from the Front. ** 5 STARS.

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Miss This One Thing & B2B Marketers Will Never Demonstrate ROI

KoMarketing Associates

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. The One Critical Requirement: ONGOING communication between sales AND marketing. understand their skepticism. Absolutely.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. Yahoo Gemini – Yahoo’s native mobile search platform is continuing to gain market share in the mobile space. The mobile keyword space is less likely to have a long of long tail searches or extremely long or technical keywords queried.

5 Online Marketing Goals that Make (Dollars and) Sense

Biznology

Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not one of those marketers. What Unfortunately, too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. the most qualified traffic).

Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. 1. Tweet. SEO Has Changed. Do they leave?

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