Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Focus on search intent, not just keywords. The algorithm updates mean it’s not just about the keywords anymore.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.). (By

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Webbiquity

FEBRUARY 6, 2024

This can be effectively achieved by using a collaborative sharing dashboard like Agorapulse to handle multi-level social media sharing on Twitter, LinkedIn, and Facebook. You can also use these images in your email newsletter. However, if you use all of the following ways, your odds are pretty high.

SEO 161

SEO SERP Conversion Eye-Tracking 161

ClickZ

JUNE 15, 2023

Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them. Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Launch Marketing

JUNE 29, 2022

For fintech companies, LinkedIn is a good place to start with Twitter a close second. Use email for newsletters, nurture campaigns, special offers, announcements and other appropriate purposes. Effective SEO practices ensure people can find your website when searching for a keyword that is relevant to what you offer.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

SocialPilot

JANUARY 26, 2024

Ensure it’s engaging and includes keywords for SEO.” ” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Identify high-potential SEO keywords for our [Product/Service] that can drive organic traffic and generate leads through search engines.”

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. See an example from Twitter below.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Outbrain

JULY 29, 2020

A newsletter is a creation that reflects time, creation, editing, and planning. As a result, each newsletter issue is its own product. The newsletter process begins by understanding and defining the benchmarks and goals of the newsletter. Put your newsletter link in your bio on Twitter, Instagram, LinkedIn, etc.

Newsletter 29

Newsletter ROI Generation Click Rate 29

Launch Marketing

JUNE 8, 2022

Best practices show that blog posts that range from 600 to 1,000 words are where you can see impacts on search engine optimization (SEO) and keyword rankings. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. How Long Should Articles, eBooks and White Papers Be?

Content Marketing 127

Content Marketing Paper Content SEO 127

Marketing Insider Group

JULY 15, 2020

Check the information listed on your website, Facebook, Instagram, Twitter, and other social media pages. Additionally, if you already have a way to communicate directly with your customer base, such as an email newsletter or SMS marketing, send the update out in those channels.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Register for a webinar , a seminar, or a newsletter.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Sprout Social

NOVEMBER 21, 2023

Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche. Compare metrics like engagement rates, impressions and share of voice across multiple sources, like Facebook, X (formerly Twitter), Instagram and more. Want to dive deeper?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

ClearVoice

MAY 10, 2022

Use relevant keywords. If you remember when Twitter posts were limited to 140 characters, you already have a sense of how much you can cram into 160 characters. If you remember when Twitter posts were limited to 140 characters, you already have a sense of how much you can cram into 160 characters. Use relevant keywords.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Biznology

MAY 10, 2017

For example, Madalyn Sklar is considered a Twitter influencer because she has a great social following across her social channels and is a recognizable personal brand in the social media industry. If your target audience is filled with social media marketers who are trying to learn how to use Twitter better, Madalyn is your go-to influencer.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

ClickZ

DECEMBER 9, 2021

With an evergreen blog post, you can continue to rank for keywords that actively get searches and even build backlinks to it without you lifting a finger. Utilize keyword research. If you were looking for the next greatest evergreen article topic, this isn’t it: Optimize for the keyword you find.

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116

Anyword

FEBRUARY 10, 2022

SEO keywords, hard sell verbiage, and clear call-to-actions also have a huge role to play. Yes, Twitter is for a lot more than just sharing the latest meme and checking out what’s “Trending.” Need more leads for your newsletter? Use Strong Keywords. A great way to improve your ad’s performance is to use strong keywords.

Copywriting 96

Copywriting Ads Lead Scoring Lead Ranking 96

Sprout Social

OCTOBER 27, 2022

Because we drive people to our social media profiles through other channels, such as our newsletter, many of the questions we receive come through those platforms.” Using Sprout’s Smart Inbox and Automated Rules, they can quickly see customer support messages based on keywords like “order status” and “shipping.”.

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Marketing Insider Group

MAY 22, 2023

Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Generate a creative Twitter thread about [topic]. Outline a blog post about [topic], including the keywords [keywords] in the headline and subheadings. What are the best tools to use for conducting keyword research ?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Sprout Social

MARCH 7, 2024

You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords. Analyze the keywords, content types and promotional strategies that drive the most organic traffic and customers for their business.

Analysis 93

Analysis Marketing AI Examples SWOT 93

DAGMAR Marketing

JANUARY 5, 2022

The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. You can set the parameter to be the keyword you are paying for. Social Media UTM Examples: Newsletter Tracking. Newsletter UTM Examples: Keeping track of your UTM strings.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Buffer

JANUARY 4, 2023

Generate content ideas for different channels If you’ve ever been stumped about what to write for your next Instagram caption or an idea for your next newsletter, then you’re literally me. And thinking up ideas for a weekly newsletter is not for the faint of heart. What features would you like to see as a content creator?

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Contently

APRIL 23, 2020

Product is sending a survey, the content team is sending a newsletter, customer marketing is sending a product update, and the sales team is reaching out with a special expansion proposal. Search helps us reach thousands of new people who subscribe to our weekly newsletter. Then that weekly newsletter keeps them coming back.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Buffer

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. The newsletters allowed the concealers to be purchased in advance of their release date  2.

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Online advertising can be one of the most effective methods for promoting your brand. Utilize Automation.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Valasys

MAY 2, 2023

Keywords linked to your business should be strategically placed in your URL, title tags, and meta descriptions. Make sure to include relevant keywords in your article titles and body text so Google understands what type of information its users are looking for when they use those keywords in their searches.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Telemarketing Marketing & Strategy 52

Convince & Convert

DECEMBER 10, 2015

Uncover the Keywords They’re Targeting. A tool like SpyFu can reveal the keywords your competitors are targeting for paid and organic search. Once revealed, you can use this information to identify any keywords they’re currently missing and jump on the opportunity to target these phrases.

Eye-Tracking 115

Eye-Tracking Marketing & Strategy Keywords Analysis 115

Convince & Convert

NOVEMBER 16, 2016

Offer incentives, such as a free download or entry into a giveaway in exchange for Facebook or Twitter follows. Do your keyword research, plan out your content accordingly, and include the right keywords in your headings, posts, and hashtags. Get our Definitive email newsletter. Get conversations started.

Social Media 167

Social Media SEO Media Lead Ranking 167

SalesGrape

OCTOBER 11, 2023

Multichannel Integration In today’s digital age where consumers interact with brands through multiple channels simultaneously – email newsletters, social media platforms like LinkedIn or Twitter – integrating these channels with telemarketing efforts is essential for success.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Buffer

MARCH 9, 2023

You can search for people by company, job title, or keyword. For example, Jayde Powell , who we interviewed for our newsletter-exclusive content series ‘Creators Unlocked’ , runs a bi-weekly LinkedIn Audio Event called #CreatorTeaTalk that connects marketers, brands, and creators.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Moz

SEPTEMBER 21, 2020

The same thing can be said for businesses that are building a social media presence or a new newsletter following. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. For example, not every email campaign you send out is in newsletter format. Keywords for search. Content is vital in B2B marketing, especially in a long purchase cycle.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Content Standard

SEPTEMBER 10, 2015

For many American marketers, services like Facebook and Twitter can seem like the norm: considering that Facebook has more than one-seventh of the world’s population on it, and with hundreds of millions using Twitter, these assumptions are likely not too far from reality. Tides and Social Marketing.

Social Media 40

Social Media Paid Search Agency Twitter Social Marketing 40

BenchmarkONE

JUNE 29, 2022

Email newsletters. It is essential to stay updated with the latest SEO myths and trends in optimizing content using internal links, backlinks , local optimization tactics, and keywords. Almost everyone is on at least one social media platform, be it LinkedIn, Twitter, Instagram, Facebook, or TikTok. Top of Funnel. Whitepapers.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Scoop.it

JUNE 2, 2022

But copywriters’ skills have a direct impact on the performance of any type of content that has words in it — which is to say almost all: social media posts, blog posts, landing pages, product name and slogan, advertising campaigns, product description, and instruction, email newsletters, video scripts, and so much more.

Copywriting 84

Copywriting Top of Funnel Conversion Work Management 84

ClickZ

MAY 25, 2023

Until now, copywriters had nothing but their brains and some tools they borrowed from other channels, like keyword generators for search marketers. Just as keyword generators didn’t replace search marketers, natural language models like ChatGPT can’t replace skilled copywriters. She can be found on Twitter @kathpay.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Buffer

JANUARY 18, 2023

Just type in a keyword and get a plethora of autocomplete data from major search engines like Google. Writing tools If you create any form of written content, whether that’s a long-form newsletter or Instagram captions, then these tools might work great for you. 🔗 Want some inspiration as you create your own newsletter?

Budget Programs 122

Budget Programs Process Tools Pricing 122