Marketing Insider Group

MARCH 11, 2024

A video that convinces viewers to take the plunge and buy your product or sign up for your newsletter is a video that’s doing its job. Optimize for SEO: Use keywords, compelling titles, and descriptions to make your video more discoverable. They need to be inviting, clear, and packed with the right keywords.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Televerde

MAY 31, 2022

Social media began as a way for people to connect with each other, share content, and network. In today’s market, one way to drive business is through social media lead generation. Currently, there are nearly 4 billion people with active social media accounts. What Exactly Is Social Media Lead Generation?

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

Marketing Insider Group

OCTOBER 16, 2023

Just input a keyword, and you’ll see popular articles and posts. Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Buffer is like having a personal assistant for your social media needs.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Marketing Insider Group

NOVEMBER 6, 2023

Whether you urge them to sign up for your weekly newsletter, commit to a volunteer event, or donate, you can easily convert site visitors into loyal supporters through effective calls to action. To do this, determine the audience you’re trying to reach and what keywords they’re likely to search for on Google.

Paid Search Agency 245

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 245

Bannerflow

MAY 12, 2023

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. In order to help you stay on track, we’ve put together some of the latest updates to social media platforms in the past week. Subscribe to our newsletter for more weekly social media updates.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Biznology

JANUARY 4, 2016

Google took away your keyword data. Are you using social media listening as one of them? If all you’ve ever done with social listening is detect PR crises, you are missing a lot. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Here’s how.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social media engagement essentially provides Google with external validation of a page’s value. Here are five ways to ensure your social media posting helps your SEO. And that makes sense. Size Matters.

Social Media 167

Social Media SEO Media Lead Scoring 167

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. One of its best features is the ability to find current trending topics from social media. Don’t worry — we’re here to help you out.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Social Media 107

Social Media Statistics Marketing Management Ideal Customer Profiles 107

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Distribution. Optimization.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. Social Listening Is Key. Simply put, social listening allows you to monitor your competitors and their online mentions. Go Digital.

Analysis 130

Analysis Comparison Keywords Case Study 130

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Sales and marketing experts , Televerde, saw a 4x increase in ranking keywords after prioritizing the connection their content made with their audience. Not convinced? We have proof!

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Marketing Insider Group

OCTOBER 11, 2023

To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. This page usually targets general keywords that a lot of people might search for. Conduct Research and Keyword Analysis Before you start writing, do some homework.

Lead Ranking 267

Lead Ranking Content Lead Scoring Keywords 267

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? For instance, your copywriting blog may be organized around subtopics like email copywriting, social media copywriting, and public relations copywriting.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Hubspot

NOVEMBER 5, 2019

We get it: Social media metrics are important. That's why we've made a list of the social media metrics that are essential to track, so you don't miss out on important numbers that can help you later. Social Media Metrics are imperative to social strategy. Getting data and ROI is really important.

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

Marketing Insider Group

MARCH 18, 2020

You can also track how subscribers are engaging with your content and create segments of subscribers based on engagement, such as visiting your website or sharing your content on social media. Hootsuite is a social media marketing management tool that makes it easier to manage all your social media content across several platforms.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Marketing Insider Group

JANUARY 9, 2023

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. Ranking Keywords. Consistently post your content on social media or send email newsletter to generate traffic to your content.

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

Marketing Insider Group

NOVEMBER 23, 2023

What’s the difference between content marketing and social media? A brand’s social media sites can serve as channels for marketing content, but there is a key distinction between content and social media marketing. With social media, the focus is on engaging consumers.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

MARCH 31, 2021

Use localized keywords. Optimizing local search for the keywords locals use to find what you sell should be your first step, advises Content Marketing Institute’s Paul Sanders. Optimizing local search for the keywords locals use to find what you sell should be your first step, advises Content Marketing Institute’s Paul Sanders.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Webbiquity

NOVEMBER 29, 2019

The only thing that comes close is going viral on social media, but that is not nearly as predictable and nowhere near as sustainable or scalable. Research the Right Keyword Opportunities. After you’re done researching keywords, prepare a list of articles you want to create. Here’s how to get it done right.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Convince & Convert

SEPTEMBER 25, 2015

Do you have a social media strategy? But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. That’s not a social strategy. The Social Marketer Who Does This To Capture Readers. Of course you do.

Social Media 167

Social Media Media Trigger Marketing Communities 167

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. It also can encompass websites, blogs, forums, etc.

Social Media 111

Social Media Tools Work Management Media 111

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. This newsletter is great for thinking ahead about ways to innovate and grow in the digital space. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Webbiquity

FEBRUARY 6, 2024

Reuse Your Image on Social Media Finally, to create a consistent cross-channel presence, reuse your primary images across your social media channels. This can be effectively achieved by using a collaborative sharing dashboard like Agorapulse to handle multi-level social media sharing on Twitter, LinkedIn, and Facebook.

SEO 161

SEO SERP Conversion Eye-Tracking 161

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

Social Media 102

Social Media Rules Automation Media 102

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Planning 111

Planning Social Media Template Marketing Plans 111

Convince & Convert

DECEMBER 28, 2015

Do you have a social media strategy? But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. That’s not a social strategy. The Social Marketer Who Does This To Capture Readers. Of course you do.

Social Media 109

Social Media Media Trigger Marketing Communities 109

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. You can create a blog post, email newsletter, or captions for social media posts or repurpose your content for social media using AI within minutes (if not seconds).

Generation 98

Generation Psychographics Content User-Generated Content 98

Scoop.it

NOVEMBER 25, 2019

The way we feel about newsletters here at Scoop.it Our inboxes are a private, protected space and unlike with hundreds of accounts we’re happy to follow on social media, we only let the selected people and companies into our email inbox. This is why we’re thrilled to introduce you to our updated Newsletter feature in Scoop.it

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

Social Media 104

Social Media Media Business Work Management 104

Optinmonster

JANUARY 29, 2024

This is often achieved through a mix of SEO (search engine optimization) , social media marketing , and content partnerships. Conversion Rate Optimization : Improving the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Content Standard

DECEMBER 22, 2017

All year, I’ve watched changes in social media—from the way users interact with each other to the fundamental mechanics of the platforms—completely reshape the way my favorite platforms feel and operate. Trust has become the audience currency of the day , and social media platforms are scrambling to find ways to earn that trust.

Transparency 106

Transparency Social Media Social Marketing Media 106

Contently

APRIL 4, 2023

Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand. Here are a few tips to get started: Expand your reach by creating a presence on new social media sites. Promote your content on third-party sites or in third-party newsletters to reach new subscribers.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155