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Grow your brand without advertising

Kevin Indig

People use many platforms at the same time: Google, Twitter, Threads, Email, etc. ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. 📖 Context: There isn’t just one place for your audience.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement Two: Google Is Shutting Off Organic Search Keyword Data.

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Are you a social media marketing trapper?

Biznology

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Are you a social media forager?

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Question B2B SEO Tactics That Don’t Involve Strategic Marketing

KoMarketing Associates

If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., Tactical SEO initiatives need to be executed to improve traffic and keyword visibility. Does your blog have its own blogging strategy and are you building a reputation within the industry with such a strategy?

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

More questions to consider: Does my website use keywords that my prospects use to find my solutions? If I’m in a very competitive industry, are there keywords or phrases that are searched but maybe not so competitive but give me an opportunity for better organic rankings? Social Media.

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

More questions to consider: Does my website use keywords that my prospects use to find my solutions? If I’m in a very competitive industry, are there keywords or phrases that are searched but maybe not so competitive but give me an opportunity for better organic rankings? Social Media.

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Optimizing your site information architecture (IA) for Panda

Biznology

I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. How to build an IA using keyword research. The chief benefit is it helps the crawler find and index content related to those same keywords.