Adobe Experience Cloud Blog

AUGUST 22, 2018

In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface of the things you need to manage to run successful paid campaigns. Creating and managing a successful pay-per-click (PPC) campaign is hard work.

PPC 107

PPC Advertisements Advertising Campaigns 107

Lake One

NOVEMBER 19, 2020

Keyword being consistent. And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. And to put a solid inbound marketing strategy into practice, you need those resources, as it can be pretty labor-intensive.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

The Point

JANUARY 25, 2012

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. If it’s a white paper, include excerpts, Amazon-type page previews, even reader reviews.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Moz

DECEMBER 17, 2020

So if you want to be able to improve your SEO traffic, your click-through rate, your keyword position, and eventually your conversions, you have to be able to take the space of some existing competitors. Then we'll discuss the keyword distribution and what is important to understand the keyword distribution.

Analysis 61

Analysis SEO B2B Top of Funnel 61

Biznology

JUNE 25, 2014

No landing animations, graphics of pretty models, website optimizing keywords, or urgent and appealing calls to action will compensate for rushed and poorly-thought-out content. Your readers always have time for what helps them get through their day, makes their life better, improves their business, or saves them effort or money.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Ambal's Amusings

FEBRUARY 18, 2010

Look at keywords and phrases being used to find your website. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Howard Sewell’s blog, The Point. Related Articles.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

LeadSloth

AUGUST 11, 2009

Same goes for keywords. For B2B keyword and ad testing, we tread with a bit more caution. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

TrustRadius Marketing

NOVEMBER 14, 2019

SEO & Keyword Tracking: Web pages often hand you the tools to track keyword strength and compare your performance to market competitors. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets. Utilize keyword searches and hashtag monitoring to identify and engage with prospects while boosting lead generation through B2B social media.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

AUGUST 9, 2011

These elements include the following: • Headlines – Create a highly benefit focused, yet keyword rich headline. Fulfillment – Email the white paper to ensure proper tracking and prospect email address. Fulfillment – Email the white paper to ensure proper tracking and prospect email address.

Landing Pages 48

Landing Pages Optimization Forecasting Fulfillment 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Include a mock-up of the white paper or photo of the webinar presenter. Optimize your URL with things a search engine likes, such as dashes rather than underscores and include keywords whenever possible. Keep the copy short and sweet focusing on the benefits and the call to action.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. It needs to be easy to share and contain targeted keywords that get indexed and show up in search engine page results. Early stage content should be wide and broad.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Hinge Marketing

NOVEMBER 26, 2015

Optimizing your website and content with relevant keywords will increase the likelihood that your audience will be able to find your firm online. Your CRM is able to track all of your online marketing conversions, be it joining your email list, downloading a white paper or registering for a webinar.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Adobe Experience Cloud Blog

MARCH 28, 2011

Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’. Optimizing your keywords more effectively by measuring the number of visitors driven to your site through specific words. Once known, an update to web pages can reduce bounce rates.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Content Standard

OCTOBER 21, 2014

I’ve been privileged to be a part of the digital content creation team for several of Marketo’s Definitive Guides , which do a fantastic job of applying this idea: One guide fuels at least six months’ worth of lead generation via blogs, emails, eBooks, webinars, trade-show collateral, live panels, sales presentations, and more.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Set Up a Listening Post: Via tools like TweetDeck or HootSuite, create lists looking for particular keywords or hash tags.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Adobe Experience Cloud Blog

JUNE 13, 2011

At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. At Marketo, our sales development reps (SDRs) are typically the people who begin navigating a prospect’s organization to determine what tools that person needs to build an internal case for our products. from those we do not. Mid-stage content.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire. Remember that not everyone searches the way I do, with the keywords I would- focus on the data I see in my marketing automation system to tell me how people search.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

ClearVoice

OCTOBER 27, 2023

It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. Keyword Research for B2B Keyword research is the cornerstone of any successful SEO campaign. It’s best to conduct in-depth research to uncover high-value, relevant keywords.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. To make sure you are getting the right website traffic, create a list of the keywords someone looking to purchase your product, or learn about your industry, would use.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. Include the right keywords to attract the right audience. Use a keyword research tool to identify the best keywords.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Tomorrow People

MARCH 22, 2018

Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. Knowledge centres, with white papers, eGuides, and other decision support. Keyword-stuffing, content-spinning, link-farming and metadata-wrangling were all designed to game your way to the top of search results.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Tomorrow People

JANUARY 7, 2021

Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. Knowledge centers, with white papers, eGuides, and other decision support. Keyword-stuffing, content-spinning, link-farming and metadata-wrangling were all designed to game your way to the top of search results.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Oktopost

OCTOBER 26, 2020

The geographic keyword monitoring results need to be taken with a handful of salt. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

SmartBug Media

FEBRUARY 21, 2020

Identify Keyword Opportunities. Before you jump into marketing your software, you need to do some keyword research. Keyword research is significant because it identifies what your audience is searching for and what pain points or topics you should be writing content around. Leverage Social Media.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

The Mx Group

AUGUST 1, 2018

Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. It is a comprehensive SaaS tool primarily used for SEO research and keywords.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Valasys

DECEMBER 2, 2019

Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. Marketo facilitates the centralization of all the digital marketing campaign emails, landing pages as well as other marketing components. It is primarily used for SEO research & keywords.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers. Jay: Right.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

SmartBug Media

JANUARY 2, 2020

Based off your buyer persona(s), decide which content will resonate best and plan to create ebooks, white papers, podcasts, etc.—and The beauty of digital marketing by using marketing automation platforms such as HubSpot and Marketo is that it's so easy to monitor your results. Do Keyword Research. Measure your results.

Paid Content 92

Paid Content Marketing & Strategy Marketing Strategy Planning 92

ClearVoice

AUGUST 8, 2019

Automation should set out to do two things: Capture leads : This would be through a web form on your site that allows visitors to register and automatically receive whatever you promised them ( typically a white paper ). Then you send additional content such as a newsletter, ebook or white paper. MOFU: The middle funnel.

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

Hubspot

NOVEMBER 18, 2020

Accessing an ebook or white paper. You can track social sentiment around your brand and industry keywords, as well as social mentions of your competitors. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. Crazy Egg ).

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Adobe Experience Cloud Blog

AUGUST 23, 2018

That might lead you to optimize the keyword content itself, change title tags, or update the content with more timely information. Downloading your white papers? The post How to Build a B2B Content Library: A Beginner’s Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Ad Building 120

KoMarketing Associates

AUGUST 19, 2014

A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. a) Text-based: Blog posts (non-visual), articles, white papers, case studies, landing pages. d) All of the above.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. For example, if you’ve just identified a prospective customer—let’s call it the “first date” stage of the sales cycle—you might offer educational materials such as case studies, e-books, white papers, how-to articles and decision-maker kits. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100