Adobe Experience Cloud Blog

APRIL 1, 2015

Armed with this information, marketers can now create more intelligent AdWords campaigns by focusing their bidding on the keywords that generate the most revenue—regardless of whether the purchase was made on or offline. The AdWords platform can then use this conversion data to optimize Jennifer’s bidding across her various keywords.

Marketo 48

Marketo ROI Adwords Google 48

Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. This empowers you to: Pinpoint High-Potential Leads: Ditch the comprehensive view and embrace the focal point approach- those actively researching relevant keywords, solutions, and industries.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. What keywords do they use when they search for solutions in your space? There’s a wealth of behavioral data that exists within social media platforms. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities.

SEO 96

SEO SERP Domain Analysis 96

nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. Keyword research plays a pivotal role in whether or not your content ranks the way you want or if it gets lost in the shuffle. Use Ahrefs for keyword research, track keyword performance, analyze competitor’s keywords, and perform content gaps.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Social media scheduling.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. of internet users who are on it?

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. Social Media.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

APRIL 4, 2017

As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. Bid on broad match keywords. Speaking of research, social media is another information-rich resource your buyers turn to. Social Media. Social media is about all about conversations and two-way communication.

Paid Content 134

Paid Content Paid Search Agency Marketing Budget Marketing & Strategy 134

Adobe Experience Cloud Blog

JUNE 11, 2018

You can discover all this information through engaging with your customer, using social media to talk directly to them and find their chosen channels for communication and engagement. You can examine their social media to see where the small (or large) knowledge gaps lie. Consider SEO.

eCommerce 134

eCommerce Long Tail Marketing Business Domain 134

Adobe Experience Cloud Blog

JANUARY 18, 2019

This means that they visit Google and type the keywords related to the product, such as the ‘Best Casual Trousers.’. Title, meta description, and keywords are some of the vital things you should optimize on your website to improve your SEO. Your Online Shop Window.

Marketing Websites 134

Marketing Websites Marketing & Strategy Template SERP 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

Media: Should your writer include a picture or other multi-media, or is that handled by you or the design team? Keywords: What keywords should be included? Also include main focus keywords for each individual piece. Links: Do you prefer outside sources to be included?

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

LEADership

DECEMBER 9, 2016

Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. So what’s the best way to approach social media? billion active monthly users.

Social Media 40

Social Media Media Marketing & Strategy Buyer Personas 40

Adobe Experience Cloud Blog

APRIL 24, 2018

Is it any wonder that so much has been made of AI programs can write content, web pages and emails that are grammatically correct and that target appropriate keywords? Social Media: Expand Your Audience. While RankBrain hasn’t replaced the traditional SEO factors like keywords and backlinks, it is approaching things a bit differently.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

Adobe Experience Cloud Blog

AUGUST 10, 2018

Figure out Those Keywords. Keywords are the words people type into search engines to find something. It is important for business owners to know what keywords potential customers are using to discover products and services. Business owners and marketers can then aim to rank for those keywords.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Public data from social media networks, i.e. Twitter. It’s not enough for a web crawler to find content that matches your product category keyword —let’s say “network equipment”.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

JULY 25, 2018

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people. Google Keyword Planner is a great example. Leverage Platforms to Grow Audiences Further.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Adobe Experience Cloud Blog

AUGUST 7, 2018

Social media is a prime example. I live about a half hour away from the Marketo office. Brands need to be willing to re-work their keyword strategies more conversationally, adjusting to how someone would communicate with their voice-activated friend. Gone are the days of manually tagging your friends in your social media posts.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Navigate the Channel

DECEMBER 1, 2023

Generative AI focuses on creating new and original content, such as images, text and other media, by learning from existing data patterns. AI algorithms can adjust ad placements, keywords and budgets to maximize ROI. For clarity, it may also be helpful to briefly distinguish generative AI from predictive AI.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Adobe Experience Cloud Blog

APRIL 27, 2018

It aids content marketers in discovering keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics. AI has become an indispensable tool for data-driven marketers because we have more data than we know what to do with.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

SmartBug Media

AUGUST 31, 2020

That’s because these platforms have a ton of well-optimized content and are uniquely positioned to be leaders for these ultra-competitive keywords. Use Rich Media When Available. When you’re building out your review site profile, it’s a great idea to break up some of the text sections with rich media, whenever available.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

PureB2B

JULY 6, 2022

The type of data you collect can vary, however it usually looks like: Customer information Campaign tagging Social media keywords Landing page interactions Content downloads. This information can be key to developing further outreach initiatives that retarget the same persona. Using Data to Personalize Campaigns.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

When consumers enjoy these types of blogs, they often share them with their friends on social media making this a powerful word-of-mouth marketing tool. By adding the company’s name or brand and a few keywords or phrases to blogs, search engines will be able to recognize the content easier and quicker.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Adobe Experience Cloud Blog

JULY 11, 2018

In light of this, our search engine optimization (SEO) must reflect far more than keywords. Still, social media gets consumed in mainstream media hashtags. Even with good keywords, hashtags, and relevant shares you get lost in communication. SEO becomes more like the University of machines than a keyword list.

SEO 116

SEO Burn Rate Internet Marketing Ethics 116

Heinz Marketing

MARCH 27, 2023

We’re talking about things related to the talent gap and sort of maturing needs of organizations relative to, people process, tools, and media. Watch the video , listen in below and/or read the transcript below. Matt: All right, welcome everybody to another episode of Sales Pipeline Radio.

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels. SlideShare.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

The Point

MARCH 25, 2016

Marketo, Pardot) with your Webinar platform (e.g. Either create a separate campaign focused on specific keywords and search queries related to the Webinar topic, or temporarily replace (or rotate) your current SEM ads with copy that drives Webinar registration. Leverage social media to extend the reach of your campaign.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has announced that they have plans to expand the analytics provided here to include the keywords that users typed in to find your profile. This will change the game by making it easier to see which keywords are bringing users to your profile and where you can add new keywords. Key Takeaways for Your Business.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

Adobe Experience Cloud Blog

MAY 29, 2019

The process can be as simple as including certain keywords throughout your content. Maintaining a consistent stream of high-quality content on social media—including things like special offers, polls, surveys, and discounts codes—can have a strong impact on your brand image. Of course, SEO isn’t an overnight process.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

The ABM Agency

JANUARY 9, 2023

It’s easy to set up and can be used across all digital marketing channels such as display, search, social media and video. Social Media. With social media platforms like Facebook and Instagram, contact targeting allows businesses like yours to reach out directly through sponsored posts (and other forms of advertising).

Contact Marketing 52

Contact Marketing Demand Generation Contacts Paid Search Agency 52

Customer Experience Matrix

FEBRUARY 4, 2014

Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. What I hadn’t realized before is that at least a half dozen vendors had added or improved features to help marketers build content that attracts search engine hits on selected keywords or concepts. But that’s old news.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Huptech Web

JULY 28, 2023

Market Automation Lyra is the marketing manager and has to do many different things, like lead nurturing, social media management, and email campaigns. Social Media Listening and Monitoring AI-enabled social media monitoring and listening go beyond just scanning through timelines and posts.

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

AUGUST 22, 2018

In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface of the things you need to manage to run successful paid campaigns. Creating and managing a successful pay-per-click (PPC) campaign is hard work.

PPC 107

PPC Advertisements Advertising Campaigns 107