A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
NuSpark Consulting
DECEMBER 18, 2011
Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. Here’s an example of Loopfuse Marketing Automation. How it Works: When someone visits your site, a javascript tracking code shoots a cookie to the user’s computer.
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