Marketing Insider Group

JUNE 13, 2023

Refine your keywords: You should regularly check whether your keywords are working well and drop poor performers. Targeting more long-tail keywords can lead you to a more motivated audience. Still, inbound marketing with excellent content delivers the lowest cost per lead with long-term ROI.

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

Zoominfo

MARCH 17, 2021

Embrace Keyword Rankings. To solve the particular problem, you should conduct keyword research. Keywords are short phrases consumers commonly use to find something specific online (i.e. Instead, rank for keywords related to the solutions you provide. It’s common to rank for multiple keywords.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Biznology

JANUARY 4, 2016

Google took away your keyword data. Are you using social media listening as one of them? If all you’ve ever done with social listening is detect PR crises, you are missing a lot. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Here’s how.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. So why not turn your attention to zero search volume keywords? Moving to Zero Search Volume Keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

KoMarketing Associates

APRIL 1, 2020

Leadership and management bios and contact information (including social media profiles if appropriate). This includes business listings, job posting websites, and social media platforms (which we will discuss a bit later). A Professional Social Media Presence. Third Party Validation. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. We dive into a thorough examination of what’s happening in the long tail of martech apps. I have no idea if it was parody or real. I feel for the speaker.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

seo.co

MAY 15, 2023

The Longtail in SEO is Dead The longtail has always been the SEOs secret weapon: Use keyword research to find low-competition, low-volume keywords where you can quickly and easily dominate competitors for niche-related queries. They also make up the majority of the long tail, which is now more likely to be dominated by machines.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. It should never be skipped or overlooked.

Marketing AI 120

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 120

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Keywords Explorer 2.0

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 96

Keywords Paid Content SEO Lead Scoring 96

Stevens & Tate

DECEMBER 2, 2022

Keywords and SEO. Your blog is the destination you want all prospective buyers to land on during their awareness stage, and keywords and SEO may as well be the road map to get them there. Keywords themselves will only get you so far, so let’s take a look at how to tie your target keywords into meaningful content via blogs.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It can include all forms of digital marketing such as email campaigns , social media, PPC ads, mobile and anything else that happens online.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Here are a few metrics that will help you understand which companies are more likely to buy from you: Keyword searches. competitor websites, target keywords, review sites). Engagement rates.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

NOVEMBER 7, 2022

With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. How long do they stay? Conduct Keyword Research and Topic Modeling. We start all our content planning with deep keyword research. I’m so glad you asked. How deep do they go?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

accelerate agency

MAY 2, 2020

When it comes to social media you can either love it or hate it, but you certainly can’t ignore it. Customers and clients expect businesses to have a social media presence. Social media marketing is a vital channel for many firms. Social media handled well can provide a real boost to your SEO.

Social Media 52

Social Media SEO Media SERP 52

Convince & Convert

AUGUST 17, 2015

Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. Advanced Keyword Research Concepts. Image via BigStockPhoto.com.

Long Tail Marketing 151

Long Tail Marketing Elasticity Tips Public Relations 151

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Oktopost

JUNE 16, 2020

Long-tail keywords! Long-tail keywords who?) What’s a social media marketer’s favorite kind of cracker? ” The bartender says …”Cuz your ALT tag is showing.” ” What’s a B2B marketers favorite zoo animal? The Inbound Lynx. Knock, knock! Who’s there?)

B2B Marketing 126

B2B Marketing Long Tail Marketing B2B Churn Rate 126

Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices. Avoid keyword stuffing. Keyword strategies are what fuel PPC marketing.

Paid Content 62

Paid Content PPC Traffic SEO 62

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Don’t ignore low-volume and long-tail keywords.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

ClearVoice

APRIL 12, 2022

You can typically research search queries using the same SEO research tools you would use to research keyword phrases. Does the content include lots of embedded social media content? The 2022 Definitive Guide to Social Media Image, Video and Cover Photo Sizes. Add keywords and phrases for the writer to target.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. RELATED: How Architects Can Use Video Marketing as a Promotional Tool Social Media Integration Social media and search marketing are increasingly intertwined.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Only B2B

MARCH 10, 2022

Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Promote your booth presence and offer across social media, email, and even targeted ads.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. Because those articles got long-tail love, my team wasn’t asked to write things like “Rick and Morty Co-Creator Tweets…Whatever.”

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Oktopost

MAY 2, 2021

As a social media platform , YouTube is unique because your audience comes there specifically to watch videos. Other social media platforms that support video have posting, commenting, and using heart-shaped emojis as the main attraction. . Allows you to pull analytics by tags, social platforms, users, etc.”

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Buffer

DECEMBER 14, 2022

Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results – this includes results on TikTok, as well as Google. Here’s how to get started with optimizing your TikTok content for search. What is TikTok SEO?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

ClearVoice

MARCH 9, 2023

At one time (the 2010s), a successful content marketing strategy focused on keywords. This strategy then changed to the use of short- and long-tail keywords. Fast forwarding to 2023, keywords are still important. Boosting your social media efforts. Creating business pages on social media networks.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Vision6

JANUARY 19, 2021

A little goes a long way. Focus on high-performing content by looking at social shares. What keywords and themes set this content apart? Track titles, keywords, meta-descriptions, and CTAs. In this day and age, it’s important to pay attention to social media. There’s a lot to learn from social.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. Post Consistently on Social Media.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. Remember, SEO takes a long time and there are no quick wins. Don’t just focus on the keywords. In addition to the outline of your SEO content brief , you will need to integrate specific keywords to assist in ranking.

SEO 111

SEO FAQ Content Work Management 111

Convert

JANUARY 17, 2024

So start by building a brand others are referencing, including into lists, discussing on social media, etc. Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80