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What every marketer needs to know about programmatic advertising

Martech

There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. On average, programmatic CPMs tend to be less expensive than social media advertising and can offer significantly better value than offline advertising. What is a retail media network?

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The Ultimate Guide to Sales Training for Real Estate Agents

Hubspot

Job outlook for real estate brokers and agents is expected to grow 7% from 2018 to 2028 which is faster than the average growth rate across all occupations. When selling a property, good photography alone does not make a strong listing. However, if you dream of having a successful career in real estate, all hope is not lost.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Insert Media Brokers. KEYWORD(s). By Ioanna Opidee.

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12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

Social media continues to rain data onto the market. Even though 83% of marketers indicate social media is important for their business , according to Social Media Examiner , they continue to struggle to measure ROI and use social data to improve their strategies. A Word on Social Data.

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What Is Quora? A Marketer's Guide to the Most Underrated Platform of 2018

Hubspot

Part of a social media manager's job is to filter through which platforms are or aren't relevant to their industry -- or, more importantly, their audience. You get direct exposure to the people who fit your buyer persona without any of the heavy lifting involved in adding them to an email list. What Is Quora?

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

These will give you a better understanding of the various ways your business can write and publish content to help you achieve the benefits we listed above … and more. Drive organic traffic to your website , social media profiles, and other forms of content in a way that feels natural and doesn’t interrupt your audience.

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Play Your Carts Right: Retail Strategies to Drive Conversions

Conductor

TikTok goes the clock on your social media strategy. As brick-and-mortar shops faced large-scale closures during the pandemic, social media became even more influential on retail inspiration and purchases from users. Here’s one that lists 14-points to launching an eCommerce site.