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How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark Consulting

Twitter recently launched a keyword targeting option for Twitter Ads. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keyword target examples: gifts, buy flowers, Valentine, presents, date tonight, going to funeral. What do you think of Promoted Tweets by keyword?

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Self-identifying keywords used on the company website (ALC). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Links to LinkedIn profiles of company managers (Stirista). Technology usage “intensity” score, by product (HG Data). Company SWOT analysis (OneSource).

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Top 10 Posts on B2B Lead Gen for 2010

The Point

26 Must-Have Negative Keywords for B2B PPC Campaigns. Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Comments after the fold. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100
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B2B prospecting data just keeps getting better

Biznology

Self-identifying keywords used on the company website (ALC). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Links to LinkedIn profiles of company managers (Stirista). Technology usage “intensity” score, by product (HG Data). Company SWOT analysis (OneSource).

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NetProspex Product Review: Powerhouse for Lead Lists

Smashmouth Marketing

As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle.

Jigsaw 100
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3 Great Twitter Apps for Content Marketers

Writing on the Web

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Segmentation on Lead Source and Search Keywords. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Another company was saving those replies straight into Salesforce.com. Measuring Replies to Nurturing Emails.