B2B Marketing Traction

OCTOBER 12, 2011

He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. Quality, online content (even if it was written years ago) is the key to getting found online today. Write about what you do and include keywords and phrases that will attract new customers and prospects.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. In particular, law firms should focus on developing sticky, resourceful content that is useful to the reader – i.e. a prospective client.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Linkedin 100

Linkedin Tactics Tips Work Management 100

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Also, keep in mind who will be featured in your videos. Repurpose and Bundle Existing Content. The purpose?

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Google Product Listings. There are two key requirements for Google Product Listings. Those tactics in summary: YouTube Integration.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Basic keyword research review. Preliminary SEO Analysis.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

Sprout Social

JULY 19, 2022

Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. How to use hashtags on LinkedIn.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

KoMarketing Associates

DECEMBER 5, 2018

As illustrated in a resource from Moz on internal linking, the basic HTML for a hyperlink is as follows: <a href="[link]. title="Keyword Text">Keyword Text</a> The screenshot immediately below illustrates the format for a correctly formatted internal link. SEO Best Practices for Internal Linking.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Parse.ly

SEPTEMBER 26, 2022

Product analytics tools. Online publisher Slate realized this when it wanted to get everyone on its team aligned around the goal of engaging readers to build a loyal audience. To do this, it needed audience data to be more accessible to product managers, journalists, and analysts. Usability (UX) analytics tools. Kissmetrics.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? Our Services. See Our Work. Who We Are. Contact Us.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Proper Evaluation and Allocation of Resources.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

KoMarketing Associates

AUGUST 14, 2014

Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. It’s important to gather the messaging keys of the organization and what makes their product unique from the rest of the industry’s offerings.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

EMagine B2B Blog

JANUARY 24, 2014

With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. Content marketing creates interesting and engaging content that attracts prospective buyers to your products. Brevity is key, but so hard to do.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

The Marketing Blender

APRIL 22, 2022

Resources. . 10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? What Are Digital Marketing Plans? Our Services. .

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

JUNE 2, 2016

Percentage of network that is associated with target industries/markets (using keyword identification). To do this type of analysis, we use a combination of resources. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis.

Social Media 120

Social Media Budget Programs Media B2B 120

Online Marketing Institute

AUGUST 7, 2018

-The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Here’s a list of over 60 , and finding others is easy.

Social Media 52

Social Media Work Management Marketing Management Class 52

KoMarketing Associates

MAY 21, 2015

This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory. Establish Incremental Goals.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

SEPTEMBER 9, 2014

Summary : Your competitors have top rankings in search results for some of your prime keywords. and help give you a more complete picture of their online marketing efforts. Folder structure can help you identify what type of content the site has (ex: /videos /blog /resources /whitepapers). So how did they do it?

Research 120

Research SEO Press Tagging 120

Circle Studio

NOVEMBER 24, 2020

Vlogs, team introductions, product or service demonstrations, explainers and tutorials and client success stories are just some of the bite-sized videos that B2B marketers should invest in. This approach brings a broadcast quality to the format by taking a cue from TV production and bring it to the virtual environment.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KoMarketing Associates

FEBRUARY 15, 2018

This is an overwhelming majority and makes Facebook a huge leader against all other main social networks (for perspective, only 25 percent use LinkedIn). Online customer support platforms like Zendesk and Freshdesk present customer inquiries in a intuitive format that makes it easier for employees to respond.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Launch Marketing

NOVEMBER 21, 2018

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers. downloads content via a web form, watches a video, visits a key page, etc.)

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

KoMarketing Associates

DECEMBER 1, 2015

More about this challenge: It’s been reported that more than 70 percent of B2B buyers watch video product demonstrations before making a purchase. Additionally, four times as many online users would rather learn about products via video instead of text. 6 Questions to Answer When Launching a B2B Content Marketing Program.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Webbiquity

MAY 30, 2010

20 Funny, Clueless, Weird, And Existential Google Keyword Searches by MediaPost Search Insider. Highly creative take on Santa’s marketing and business brilliance, from branding (the red suit is instantlyrecognizable) to human resources (who’s ever heard of an unhappy elf?). Share this on LinkedIn. Tweet This!

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Parse.ly

APRIL 6, 2020

Product analytics tools. Online publisher Slate realized this when it wanted to get everyone on its team aligned around the goal of engaging readers to build a loyal audience. To do this, it needed audience data to be more accessible to product managers, journalists, and analysts. Usability (UX) analytics tools. Kissmetrics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

KoMarketing Associates

NOVEMBER 12, 2019

Adapt them to your company, your audience, and your resources. Demand Generation’s 2019 Survey Report found that 30% of marketers say the primary metric they are being measured on is MQLs or SALs (Marketing Qualified Leads or Sales Accepted Leads), both of which quantify lead quality. So consider these a template.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

BenchmarkONE

MARCH 25, 2022

Digital marketing is an essential business process for attracting leads, converting customers, and growing your business. The structure of your digital marketing team will depend on the size and budget of your business. . If you’re a startup or small business, you might not have the resources to hire a different person for each job.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

Martech Advisor

JANUARY 24, 2020

The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile. The Strategy of Content Marketing - Coursera. This course is a collaboration between Copyblogger, a renowned content marketing website, and UC Davis Extension.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Outgrow

AUGUST 25, 2022

Online Marketing Tips That You Need in 2022. We can all agree that the past two pandemic years have taught us the importance of being online. The online space and its scope are only growing and becoming more widespread as time is passing. Online marketing is here and it is here to stay. Let’s dive right in.

Paid Content 52

Paid Content Online Marketing Tips Webinar Metrics 52

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Set goals : this is important for any social media platform that your company is trying to use.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Why Online Marketing Is Important. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Albacross

MARCH 19, 2019

Without a powerful lead strategy, your networking marketing endeavors will be stifled. Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

LeadSloth

JULY 12, 2010

Marketing departments at mid-size companies. Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. Small Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100