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Onalytica B2B

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Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

“Let’s say you’ve parsed your keywords and entered them into an influencer identification solution. Angela Lipscomb highlights the idea in her LinkedIn post that utlimately, every brand’s end goal is to evoke action- whether that’s downloaded content, visiting a webpage or considering your software.

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. ” Koka Sexton - Content and Social Team at LinkedIn. LinkedIn for Sales.

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Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is.

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

Email Marketing , PPC , LinkedIn and Planning all received a 3% share of voice followed by Growth Hacking with 2%. tweets from 4 Dec 15 – 29 Feb 16 mentioning the keywords: “Digital Marketing” OR digitalmarketing. MAPPING THE COMMUNITY.

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Content Marketing 2017: Top 200 Global Influencers

Onalytica B2B

Here is the word cloud showing the most frequently used keywords: The most frequently mentioned words spoken about in the context of content marketing were: 1. Digital Marketing. Social Media. Data-driven.

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Digital Health 2016: Top 100 Influencers and Brands

Onalytica B2B

” Paul Sonnier – Founder, Digital Health group on LinkedIn , Creator, Story of Digital Health. “Concurrent with founding the Digital Health group on LinkedIn (now counting over 45,000 members), I have defined and promulgated the modern definition of ‘digital health’ around the globe.