KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. To find this job listing, I entered the keywords remote and marketing. Find the Perfect Job Candidates.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. I was not happy.

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. LinkedIn, Twitter. LinkedIn , Twitter. Justina Logozzo, Senior Marketing Manager, Website at Alation.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

APRIL 10, 2020

In certain cases, we’re seeing keyword positional improvements but realizing the overall impressions in organic search results for these keywords are down period over period. If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MARCH 3, 2020

These questions will help shape ad messaging, keyword strategy and offerings for all online advertising, so making sure they are answered with as much detail as possible will help lead to success. Nurture Potential Buyers on LinkedIn. With LinkedIn, B2B companies can target ads directly to the buyers of their product.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Google Ads Keywords, Ad Groups and Campaigns. For example, let’s say an advertiser is seeing poor results for the keyword “website protection”. Specific URLs.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

NOVEMBER 16, 2017

The sections we will cover include: Identifying Keywords and Keyword Themes. Step 1: Identify Keywords and Keyword Themes. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

JUNE 23, 2016

BuzzStream Discovery helps find and research influencers based on industry, keyword or topic. Start by entering a keyword or phrase and BuzzStream will display a list of some of the most relevant influencers producing content around that topic. LinkedIn’s Advanced People Search. How do I use it? How do I use it? What is it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

AUGUST 6, 2019

SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic. The key to effective keyword research is how understanding target audiences use keywords to discuss client solutions. Content Marketing Strategy and Development.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. LinkedIn Account Targeting. LinkedIn has always been flexible and powerful when it comes to demographic targeting options in their traditional add platform.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

NOVEMBER 27, 2018

According to recent industry data , about 12% of keywords (U.S.) Of course, depending on the industry and keyword set, this percentage can fluctuate. The bottom line is, we are now seeing more and more keywords and keyword phrases returning a featured snippet result. Does Keyword Density on a Page Impact Rankings?

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Final Thoughts.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

OCTOBER 13, 2016

Increasing your overall website visibility and optimizing your site with relevant keywords and content will draw more qualified users to your site and increase the chance of converting them. It’s important to optimize each blog post with applicable keywords in order to draw in visitors and increase visibility.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

JANUARY 8, 2015

SERPStat is a free keyword suggestion tool that scrapes Google search results to provide you with keyword suggestions. The Only questions section will show you exactly what people are asking Google for around a specific keyword/keyword phrase. Using your target keywords, products, services, etc., LinkedIn Groups.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. How to Uncover Top-of-Funnel Keyword Opportunities. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

MARCH 13, 2018

Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Create content marketing landing pages, organized by strategic keyword targets, curating thought leadership, lead generation assets, and industry expertise.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MAY 4, 2017

How effectively are we tying keyword efforts to content development associated with B2B Buyer intent? “What keywords would the buyer use to search for a problems related to solutions our organization provides? Nine SEO-Related Buyer Persona Questions. “Where would the buyer look for information on a solution like ours?”

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

FEBRUARY 24, 2015

For industrial marketers managing e-commerce solutions, it is important to evaluate search engine results for primary and secondary keyword targets, to understand whether product listings ads (PLA’s) appear. Leverage LinkedIn Relationships. One easy way to accomplish guest blogging outreach is through LinkedIn.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JUNE 19, 2018

B2B Content Marketing : When beginning or refining a content marketing strategy, you must first select a core set of keywords that will be part of the “competition.” Here at KoMarketing, we commonly take what we know about our clients and begin assembling robust keyword datasets that cover all aspects of the business. Final Thoughts.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

DECEMBER 5, 2018

title="Keyword Text">Keyword Text</a> The screenshot immediately below illustrates the format for a correctly formatted internal link. Keyword Mapping: Create a mapping of website addresses (internal web pages) and associated target keywords. SEO Best Practices for Internal Linking.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

JULY 31, 2013

Keyword Referral Reports. Thorough review of keyword referral reports help B2B marketers understand the types of words and phrases visitors used to find content through search engines. LinkedIn Skills & Expertise. Here are five examples to consider. Webmaster Tools Search Query Reports. Final Thoughts.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. It may be necessary to update the keyword target, adjust page tagging, and/or add content based on past performance and search results. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JANUARY 27, 2015

Before I get started, take a look at the slide below from Rand Fishkin , which sums up a handful of the factors that can influence SEO today: As SEO has evolved from keywords, links, and rankings to the many factors outlined, a fundamental shift in behavior has occurred as well. What type of technical questions are customers asking?

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

KoMarketing Associates

JANUARY 6, 2015

Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor. Basic keyword research review. Lost visibility for a specific set of keyword phrases or web pages. B2B Content Marketing Survey via IDG Enterprise / B2B Technology Marketing Community on LinkedIn. RavenTools.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

MAY 22, 2018

A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest. From there, they can create an audience segmenting any user who has a “source” of a social media platform (such as Facebook or LinkedIn). At the time, platforms such as AdWords didn’t offer much for ad personalization.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

MARCH 26, 2013

“What keywords would the buyer use to search for a solution like ours?” ” An (hopefully) obvious starting point for uncovering an initial list of terms and phrases to begin keyword research. “Where would the buyer look for information on a solution like ours?”

Buyer Personas 120

Buyer Personas B2B Link Building Keywords 120

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Here are 20 of my favorites. Tools for Topic Generation. Tools for Writing. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

AUGUST 5, 2015

If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). Recommend a blog post topic to a colleague or prospect, based on keyword research or documented social media performance around a relevant topic.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

DECEMBER 30, 2013

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. A Case Study In B2B SEO Keyword Analysis. This change rendered “not provided” keyword referrals close to 100% in web analytics reports and pretty much made B2B marketers’ ability to trace keyword to conversion non-existent in organic search.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MAY 26, 2016

From Facebook to LinkedIn, every generation is socially active. If your target audience consists of IT executives and CEOs, you’d want to disseminate content on LinkedIn instead of, let’s say, Pinterest. Today, pretty much everyone uses social media – not just Millennials. Social media is here to stay, so why not take advantage of it?

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

DECEMBER 27, 2017

Keyword SWOT Analysis: Finding Your Content Opportunities via Search Engine Land. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well. What Advanced SEOs Need to Know About Algorithm Updates via Search Engine Land.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197