KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. Social Media Marketer Andrew McCarthy wrote a nice post highlighting mistakes people make when adding in their LinkedIn profile.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JANUARY 3, 2017

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

JULY 28, 2016

While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. Instead, SEO has evolved (and continues to), at a rapid rate, from its humble roots of cloaking, keyword stuffing, and buying links.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

FEBRUARY 6, 2018

Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements. Keyword research is only the start for content marketers tasked with supporting SEO. Competitive brand visibility (inbound links, social shares, etc.). SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

NOVEMBER 6, 2018

Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. This could include keyword optimization, cross-linking, or new content development. Keyword Visibility.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

JANUARY 3, 2017

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. Search Engine Optimization Fundamentals. Unique keywords sending traffic. Search Engine Optimization Campaign Effectiveness.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Visibility to social media profiles and pages. Social Media Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

MAY 4, 2017

But does your B2B marketing team know enough about the decision makers themselves to align search, social, and content marketing strategy with these outlines? B2B marketers need to think about SEO, social media, and content marketing efforts meant to satisfy a more diverse set of requirements across multiple personas.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

MARCH 26, 2013

In this post, I want to discuss how B2B SEO discovery can be integrated into buyer persona development , in turn creating a more effective search engine optimization strategy in the long run. “What keywords would the buyer use to search for a solution like ours?” “What trends does the buyer see in the industry?”

Buyer Personas 120

Buyer Personas B2B Link Building Keywords 120

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Local Optimization (Office / Dealer Locations). Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

AUGUST 26, 2014

The following is a list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Search Engine Optimization Fundamentals. The most fundamental of all search engine optimization performance metrics. Keyword rank monitoring.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 4, 2014

Link Building is Here to Stay . Don’t trade links. Don’t buy links. Link building took a hard hit the past couple years with Penguin update s and all the “Don’ts” from Google. Link building isn’t going away but it does need to evolve. Link building should not be scary.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

SEPTEMBER 8, 2015

Still another was interested in learning about our perspective on optimization for LinkedIn. That plan includes three core components: pay per click advertising, social media marketing, and search engine optimization. SEO Keyword Research Tutorial for the B2B Online Marketer. Related Posts.

PPC 120

PPC Social Media SEO Marketing Management 120

KoMarketing Associates

JANUARY 27, 2015

Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. Leveraging a successful email campaign can serve as a proof of concept when applying it to a content, social, or link building initiatives.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

KoMarketing Associates

AUGUST 5, 2015

Trust is a core component of a successful search engine optimization initiative as well. Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. What are you doing to establish trust in your organization or even your personal brand today?

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc.,

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

JULY 17, 2014

With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. Conversion Optimization. B2B Online Marketing Blog Brand Management Search Engine Optimization'

SEO 120

SEO PR Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 21, 2017

The State of Paid Social 2017. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. What AdWords’ Exact Match Keyword Update Means for You. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

DECEMBER 30, 2013

How Link Building Management Will Change in 2013 & Beyond. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. A Case Study In B2B SEO Keyword Analysis. 5 PR Strategies You Can Use To Build Links Right Now. 9 Link Building Lessons We Learned As Kids.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). Keyword “guest post”.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

DECEMBER 1, 2016

First, consider performing a “[keyword] site:domain.com” search to uncover whether duplicate content may exist on the website. This information is important in providing B2B marketers direction for tackling individual keyword strategies and improving the objectives of content marketing assets. The Social Media Visibility Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

JULY 26, 2012

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. The Social Media Myth. At SEOmoz we believe these principals go hand in hand.

Search Engine Marketing 120

Search Engine Marketing Search Marketing SEO Lead Scoring 120

KoMarketing Associates

JULY 31, 2014

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. This application allows you to search a keyword or phrase in an account’s followers and following to see how frequently it appears. Suggested Tools.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

KoMarketing Associates

MAY 11, 2012

They forgot the time element that factored into the cost of “good SEO” Examples of SEO shortcuts: Trying to optimize pages without a keyword and marketing strategy in mind. Ignoring the SEO details (like cross-links, ALT properties, filenames, etc) even though the opportunity presents itself for implementation.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

OCTOBER 22, 2012

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Dr. Robert Cialdini, author of the bestselling book “ Influence: Science & Practice ” gave the opening keynote and offered some great tips on the universal principles of social influence. Alison Zarella.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

JANUARY 19, 2017

Social shares? For content marketing in particular, this could mean anything from on-page content optimization to blog topic development and link building/third-party posting opportunities to blog repurposing recommendations. Are you trying to drive conversions? Organic traffic? Final Thoughts.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

KoMarketing Associates

NOVEMBER 11, 2014

At KoMarketing, we develop buyer personas to better understand our target audience, unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration. multichannel customer support, workforce optimization, etc.).

Content Marketing 120

Content Marketing Paid Search Agency Content Multi-Channel 120

KoMarketing Associates

SEPTEMBER 3, 2015

That said, I am inferring that this “package” is for ongoing work (IE, link building, content development, etc), and not onsite work specific to the redesign. Individual keyword performance is only a small part of the puzzle. Does the SEO vendor have demonstrable, related client achievements?

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Social Media Marketing – 608,345 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 15, 2015

Social is important to search. Another client came in looking for an SEO program but ended up wanting us to focus on the social media side of things. In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. The high level summary of the post was this: Client education is a must.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

AUGUST 14, 2012

In December, Will Reynolds of Seer Interactive put out a video, “ Link Building in Boring Industries.” ” And, during my SMX Advanced presentation in May, I noted that, even if you have a boring product, you can still make marketing and link building fun. Real Partnerships. Something to Talk About.

SEO 120

SEO B2B Work Management Word of Mouth 120

KoMarketing Associates

DECEMBER 20, 2018

Five Social Media Trends That Will Impact Digital Advertising. Being that social media is an ever-evolving space, keeping up on trends in both paid and organic is made easy by articles such as this published in Forbes. As social ad spend continues to grow, it’s important to be on the right platforms for your audience.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

JANUARY 18, 2018

Technical SEO, content development, traffic analysis, and link building were named as priorities. The study drilled down into tactics and found that 83 percent of successful marketers decide what to create or optimize after conducting keyword research. Social Media. Mobile Optimization.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Take a Topical Approach to Keyword Research.

Organization 120

Organization SEO Practices Best Practices 120