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19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Are there any “easy” ways remaining to build worthwhile links? Link Madness by SEOBook.

Tactical Link Building Strategies For 2016

Act-On

A solid link-building strategy is a must for marketing and growing your business. The practical benefits are clear: more links mean more people are seeing your website (whether that’s your home page or a specific landing page). What is link building? It used to be the more links you had, the better your search engine results. Create a link-building plan.

23 Expert SEO Link Building Guides and Tools

Webbiquity

In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links? What tools are most helpful in link building efforts? Link Building Guides, Techniques and Tips.

What does it take to launch a link building campaign?

Biznology

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Links don’t come overnight, and you need to prepare your campaign properly to ensure you hit the ground running once you begin actively seeking links. Brand building.

21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone).

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Microsites and SEO: Why B2B Link Building Matters

Kapost

GetApp’s quarterly report is more than a helpful market resource, it’s also an equal opportunity for the brand itself to form authentic partnerships, tap into new audiences, and build links for SEO. Called Out: Why Link Building Campaigns Matter for B2B. An industry leader list or report component can amplify your link building strategy.

10 Simple SEO Basics for Better Rankings

Act-On

Search engine optimization has a bad rep. They’re an often overlooked, but easy way to optimize your pages. Sprinkle your keywords in as you write them, but as always – write ALT tags for human readers, not for search engines. ALT tags are also important for social sharing. A few social platforms, like Pinterest, will use the ALT tag copy as the default description.

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This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. You can do this by linking your website to other authority websites in your niche/industry.

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Link Building Tips: Part 2- Strategies For Your B2B

EMagine B2B Blog

Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company. Link building is far from being “dead”. That is a prime spot for keywords!

The SEO Journey – How long before you start seeing results?

Webbiquity

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? In the past, SEO was about identifying the best keywords for businesses. You had to pick out 5-10 of those “golden keywords” which would help you capture the majority of your online traffic. The website’s link profile, among many others. Month #2.

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Link-Building Best Practices for Targeting a UK Audience

Hubspot

Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Search engines then index your page by the keywords you used on that page.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Here are a set of on-page, technical and link-building techniques to optimize a mobile website for search. As with traditional websites, follow basic on-page optimization best practices on mobile sites: use keywords in your mobile site content, headings, keyword links, image alt tags, and of course, page meta titles. Mobile SEO Link Building.

A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. Newbie’s Guide to Link Building. And how exactly do you “build” them?

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. ” (You can’t be too rich or too thin, but apparently you can be too optimized.). Create link-worthy content. Keyword-stuffed?

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

What are the best tools for finding and eliminating broken links? How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas.

Nine More Expert Guides to Local SEO

Webbiquity

But even if your business is b2b-oriented or global, optimizing for local search makes sense. And expanding your overall online presence through local press or blog coverage, social media, or listings in reputable business directories is never a bad idea. What are the best ways to build local links? The Complete Guide to Link Building with Local Event s by SEOmoz.

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8 Questions B2B SEO’s Should Ask In Buyer Persona Development

KoMarketing Associates

In this post, I want to discuss how B2B SEO discovery can be integrated into buyer persona development , in turn creating a more effective search engine optimization strategy in the long run. “What keywords would the buyer use to search for a solution like ours?” B2B Keyword Research Link Building Search Engine Marketing Blog

Effective Link Building Secrets: Guest Blogging

EMagine B2B Blog

You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster than it will take you to build the reputation of your own blog. Guest blogging also improves your own website’s SEO through social mentions.

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. Social Media Marketer Andrew McCarthy wrote a nice post highlighting mistakes people make when adding in their LinkedIn profile. Ways to Use LinkedIn Groups to Build Influential Connections.

The Key to High Quality Link Building: Don’t Buy the Milk, Raise a Cow

Hinge Marketing

Search engine optimization (SEO) and link building services have bad reputations associated with them. But when done correctly, SEO and link building will increase a website’s authority and traffic over time. Link building used to be a simple process. The practice of unnatural link building is frowned upon by search engines, especially Google.

Content Is the Foundation of a Good Link Building Strategy

Biznology

There are two parts of a search engine optimization campaign. The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website. Once a site has been optimized properly, the next part is link building. Image by Profound Whatever via Flickr.

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.&# Search engines look at on-site factors to determine relevance, but at external links to gauge authority. Share this on Bebo.

Steps to a Better Link Portfolio

Biznology

For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. link from a website that has absolutely nothing to do with your website isn’t going to help. In fact, it could hurt your SEO link building efforts. Generate a Link Report. Photo credit: ivanpw.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Dr. Robert Cialdini, author of the bestselling book “ Influence: Science & Practice ” gave the opening keynote and offered some great tips on the universal principles of social influence. There was a lot of talk about the intent Pinterest users have versus other social networks. Krista Neher of BootCamp Digital noted that Pinterest traffic converts at 10% higher than other social traffic. Mobile Keywords are Different. Pinterest.

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Google “Slaps” Overly Optimized SEO Sites

Puzzle Marketer

“slapping”, your website for being overly optimized. My (still true) philosophy is creating great content and value on a website that people naturally want to link (vote for) to your website. You can’t trick your way to top anymore and buying links or paying someone to make a bunch of irrelevant posts on other websites is the fastest way to get “slapped” by Google. They think they can write a bunch of Title Tags, Meta Descriptions, and add the keyword 5.7% of time on their website. You’re going to eventually get penalized.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). through links, navigation, and technical SEO considerations. Have Content, Be Social by BroadSuite.

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5 Action Items from #SMX Advanced 2013

KoMarketing Associates

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” ” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

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On-Page SEO: Eight Techniques for On-Page Website Optimization

Webbiquity

Authority is predominantly determined by the quantity and quality of external links to a site. One common technique for building links in the past was to submit a website to hundreds of general online directories. The major search engines have now caught on to this tactic, however, and discount links from low-quality directories to the point where they are nearly worthless. On-page search engine optimization (SEO) is a set of techniques for making it clear to the search engines what each page, and your website overall, is about. In internal text links.

The 8 Best Link-Building Tactics to Boost Off-Page SEO

Hubspot

In search engine optimization , inbound links are a marketer's most powerful asset. Given that off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword, building authoritative and relevant links into your website from external sites isn't exactly something you should overlook in your SEO strategy.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.

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How to Use Guest Blogging for Effective Link Building

Hubspot

Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. Link building is hard work, and it's very different than what many people have done before. Choose a handful of your favorite keywords that you don't yet rank for (or rank well for), and do a search for them.

How to Earn Links for Better SEO & More Audience

Act-On

After an initial phone inquiry, we’d then trek to the vendor, and if they did their job well, a hand shake and a smile could build a relationship and solidify a lasting customer connection. If your company wants to be found, and you want the opportunity to build those lasting relationships (albeit virtual), quality links are the answer. So how do links work? And then….

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