WebMarketCentral

APRIL 14, 2009

5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., Traffic Travis Traffic Travis is very helpful free SEO tool for keyword analysis, backlinks and on-page SEO.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? This powerful tool automatically optimizes conversions by adjusting ad positions based on keyword match type, the searcher's geographic location and other factors. When is it time to drop or rewrite an underperforming ad?

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

SEPTEMBER 15, 2009

In SEO, best practices would include but not be limited to: Conducting keyword research to identify high-volume, low-competition search terms. Crafting URLs with keywords included. Including (but not over-doing) keywords in content and heading tags. Including (but not over-doing) keywords in content and heading tags.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

SEPTEMBER 8, 2009

Other than Matt Cutts (who isn't for sale)—or perhaps someone with compromising photos of Google's search engineer—no one can guarantee any specific rank for a website on any given keyword. No reputable SEO consultant or firm will even offer such guarantees. Excessive automation / "turnkey" package.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

JULY 23, 2009

While I don't have a large data set here, based on the accounts I manage searches are down roughly 25%; that is, with the same set of keywords, impression volume is off by a quarter over the past year. ROI is increasing because, with reduced competition on the b2b side, keyword costs are declining.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JANUARY 26, 2009

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? KeywordEnvy KeywordEnvy is a rank checking tool that lets you track the position of your website, and competitive sites, on a defined set of keywords over time.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

OCTOBER 16, 2008

Compile an initial keyword list This involves two independent activities. First, generate a list of keywords based on the content of each page. Match keywords to pages Once the keyword list is established, search terms should be mapped to specific pages. for their lists of key search phrases.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

OCTOBER 13, 2008

5 Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!) In the online world it usually means bidding on your competitor's 'brand' keywords on a Pay Per Click Advertising platform."

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JANUARY 23, 2009

For example, though I've used many keyword tools and even written about some of the best keyword research tools here and here , I somehow managed to overlook Wordtracker's free keyword suggestion tool , which uses data from Dogpile and Metacrawler to estimate search volume across all search engines. Very Sun Tzu."

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

OCTOBER 19, 2009

the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). He provides tips on design (how to get Google's spider to read your text before your menu links), how to get your site indexed in 24 hours or less (though you need to be careful with this technique), and what Google ignores (e.g.

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

JANUARY 9, 2008

Blog Posts About SEO Tools The Top 15 Free SEO Tools by SEO Position Blogger Brian Gilley provides an excellent list and reviews of tools for rank checking, SEO analysis, keyword selection, keyword density, page rank and more. You can see the top sites that pop up for your keyword(s) by mousing over the dots.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

JULY 6, 2009

Bookmark this page and keep it near the top of your list. Another great post from Danny is The Beginner's Checklist for Learning SEO , a step-by-step guide to creating a well-optimized website.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

SEPTEMBER 28, 2009

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. After all, your navigation buttons are internal links, and descriptive text labels for internal links are still important for SEO.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

JANUARY 28, 2008

”) and questionable ( Stop using keywords in your URLs. Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.) A trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious."

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

APRIL 7, 2009

This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify. Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

NOVEMBER 10, 2009

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

JANUARY 24, 2008

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords. Who Uses Dynamic Keyword Insertion?

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

MARCH 30, 2009

Google Refuses to Penalize Me for Keyword Stuffing by SEOmoz The exceedingly modest Darren Slatten demonstrates in very entertaining fashion that keyword stuffing doesn't always harm your search position—even if you want it to.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

MARCH 2, 2009

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. His deck actually covers the organic search marketinging basics—keywords, content and links.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JANUARY 30, 2009

Why Google keywords cost more but deliver less by iMedia Connection Dave McCarthy explains how Google uses its quality score to reward (or punish) advertisers, how to improve your quality score, and what types of landing page offers to avoid. Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

AUGUST 17, 2009

These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!) This helpful post shows the relative importance of keywords, links, site age and other factors.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

SEPTEMBER 20, 2007

These best practices include: Use free online tools such as Google Suggest and Overture's Keyword Selector Tool to help select the most popular search terms relevant to your campaign. Track, analyze, optimize and test everything: ad copy, landing pages, keyword bids and response incentives. Write compelling, carefully targeted ad copy.

CTR 20

CTR Adwords Practices Doubleclick 20

WebMarketCentral

MAY 11, 2009

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

NOVEMBER 26, 2008

Google's free keyword tool and Insights for Search tool-the keyword tool is hardly new, but has been upgraded, and is much more robust than it used to be. And Insights is just a lot of fun.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

JANUARY 15, 2007

Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. Note that this tool works much better with IE than with FireFox.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

JANUARY 30, 2008

My favorite is #7: "The Keyword Stuffing Pipes in the Title SEO technique - Keyword Stuffing | Even more Keywords | Even more Ridiculous Stuffing | Company | Services | City | State | Birth Date | SSN | Address | Location of First Kiss with Girlfriend|, etc. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

NOVEMBER 28, 2007

These sites have numerous external relevant links, keyword density right in the sweet spot, and optimized meta tags. I get profoundly frustrated when I don't. So, I coded, I tested, I read some more articles and blogs. Small improvement.

SEO 20

SEO Tagging Keywords Positioning 20

WebMarketCentral

DECEMBER 29, 2008

No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. So I downloaded a keyword report and went through it with a fine tooth comb. Sweet new white paper to go along with it as well.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. Whats the best keyword match type? Both are free, but one is considerably faster and more thorough.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

FEBRUARY 13, 2008

Newsforce Press Release SEO Tools Newsforce offers a suite of fee-based tools to identify and insert SEO keywords in press releases then track the results after distribution. Polishing your story, aggregating data in a pretty format, citing sources, and stroking egos are crucial to helping your story spread.If tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

SEPTEMBER 10, 2009

Here are three more specific reasons to love it: Features —it's all there, the ability to easily add social networking links; links to other resources such as white papers, product sheets and webinars; branding elements; keywords; images; and online video. Exposure —even for clients in very niche b2b markets (e.g.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

NOVEMBER 16, 2009

by Search Engine Land Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more. The Answer To All Your SEO Questions!

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

JULY 20, 2009

You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies." Keep this one in mind when you decide whether to fight a pitched battle for #1 placement on a high-traffic SERP.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JUNE 17, 2006

Then there is the matter of search engine optimization -- not just sprinkling keywords across the pages of your site, but using the keywords that potential visitors are most often searching for. This is easy if you're doing any paid search advertising, for example, using Google Adwords' keyword generator.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

DECEMBER 17, 2009

Why it Makes Sense to Target Longtail Keywords First by SEO Book Aaron Wall explains that because new or small sites without a large number of external links pointing to them are unlikely to rank well for highly competitive search phrases, it's better to focus on longtail terms first, building up trust, links and traffic gradually.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20