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Smashmouth Marketing

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Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

Focus -- Once you're live, it's time to start working on your keywords, rankings, content, and ultimately. Example: Green Leads' obvious keyword that we want to own is " appointment setting." But there are already tons of people ranking high on that one, so we put our initial focus on some other keywords that were easier to own.

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Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

Follow keywords and specific phrases that can point you to competitive intelligence. Buzz - Follow industry trends, keywords of interest. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Here are some use case scenarios I see for the b2b executive: Competition - Aggregate feeds from multiple buzz sources.

B2B Sales 100
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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Especially the keyword point. when you find those perfect keywords that get traffic, use them. You need to use both for visibility and for early testing. Paul May explained this beautifully on the BuzzStream blog. Mike: Good point.

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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Especially the keyword point. when you find those perfect keywords that get traffic, use them. You need to use both for visibility and for early testing. Paul May explained this beautifully on the BuzzStream blog. Mike: Good point.

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B2B Demand Gen Week in Review July 12.16

Smashmouth Marketing

Create Your Own Content Category - Joe Pulizzi, marketing strategist over at Junta42 , has a great article on his site about owning your own "keywords.". "If To read more about this, check out SEO/Blogging/Twitter guru Lisa Barone of internet marketing company Outspoken Media.

Demand 100
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NetProspex Product Review: Powerhouse for Lead Lists

Smashmouth Marketing

Job title search that is based on more than department and keywords -- there are 100+ functions to help you zero in on the specific function you are looking for. In-house data verification ensures high accuracy. Customizable list-building tools where users can manage multiple projects and list variations.

Jigsaw 100
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Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Read up, schedule the best for tweets on HootSuite with Send Later. Comment on a few relevant articles. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness.