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B2B Marketing Traction

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Build into SuperOffice’s systematic approach was a need for constant learning and tweaking of keywords and content. Analyzed popular keywords and phrases and increased SEO tactics. SuperOffice did a thorough analysis of keywords and phrases that competitors optimized for and that had a high search volume.

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SEO: Do MetaTags Matter for Search Engine Performance?

B2B Marketing Traction

Descriptions may not be weighed heavily for keyword relevance by the search engines, but they are a critical element. Meta Keywords – Not So Much. Over the years keywords have been weighed less and less. You need descriptive titles that give visitors and search engines a clue to what exactly each page is about.

SEO 100
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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

The answer is that hashtags are used to tag your tweet with a keyword that clues readers in to the topic of your tweet. How do I search Twitter by keywords or hashtags? You can search by keyword or hashtag to follow the conversation about a topic or an event. What is the difference between a # (hashtag) and the @ (at) signs?

Twitter 100
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4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

a map of the new site architecture, keyword analysis OR a strategy for SEO. When the content was created, it wasn’t optimized for any keywords. A proper marketing plan would call for a website update plan with all the right parts done right: spec, architecture map, design, SEO keyword strategy, and content creation.

Planning 100
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6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Build keyword intelligence for Search Engine Optimization (SEO). If one or more of your competitors has a good online presence, you can glean what keywords their website, content and social media is focused on.

Analysis 100
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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

Do some keyword research and find out the most popular words and phrases used by buyers to find vendors in your industry. You can track the top search performers using a matrix spreadsheet that shows the company names on the left vertical columns and the product, service and company keyword searches across the top.

Analysis 100
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Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages. But beware the SEO company that is still selling links and keyword stuffing.

SEO 100