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Perkuto acquired by MERGE

Martech

This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle. Yes, MERGE already had engineering, app development and website design. At the same time, Perkuto will be able to leverage creative, performance marketing and CX design capabilities from MERGE. Why we care.

Jigsaw 97
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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

Web browsers are (or will be) blocking third-party cookies, making it difficult to track users across websites as well. Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. And this isn’t the only privacy factor adding friction to your marketing. Find more creative ideas (and examples) in the post.

Jigsaw 144
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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. Analytics packages do this all the time to measure website performance.

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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director. A new age of direct-to-physician marketing.

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HTTP vs. HTTPS: An SEO Guide for 2022

Brightedge

Understanding how they function and overlap will ensure that you can use them effectively when optimizing your website. Whenever you visit a website, your browser retrieves information from a host server using HTTP. In order to establish an HTTPS connection, an SSL certificate must be installed on a website.

SEO 52
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Do’s and don’ts of promotional emails

SmartBrief - Marketing

Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. But let’s rethink that. Remember, in the domain of promotional emails, you’re not just a marketer.

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Minification and SEO: The Complete Guide

Brightedge

Websites and online applications that use minified code take less time to load, primarily because of lower bandwidth use and faster script execution, which in turn increases user satisfaction. It is common practice to combine different CSS files into one, thus lowering the amount of server calls required to load a website.

SEO 78