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Why Demand Generation Requires a Strategic Mindset

Marketing Insider Group

7,000-piece jigsaw puzzle complex. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […]. Demand generation is complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall.

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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. Thanks for the lessons, 2021.

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Demand Generation: Content to Create a Commitment

PureB2B

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Most Effective Tactics for Generating Leads.

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Demand Generation: Content to Create a Commitment

PureB2B

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Most Effective Tactics for Generating Leads.

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6 Ways to Get More From Your Webinars

BenchmarkONE

Sharing the webinar in slide format is the final piece of the jigsaw puzzle. . While social media is an effective channel to market your webinars, it requires smart tactics to get the most out of it. This study shows that 29.8% of your customers want webinars served as a mixture of video, audio, and slides.

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Demand Generation: Content to Create a Commitment

PureB2B

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Most Effective Tactics for Generating Leads.

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Solving the Puzzle of B2B Integrated Digital Marketing

Schubert B2B

I love jigsaw puzzles. Content marketing, SEO, web design…by combining all these tactics, you multiply the effectiveness of each one. Conversely, using old-school tactics like keyword stuffing, link baiting and heavy use of anchor text can harm your site’s rankings. I have a confession to make.