Customer Experience Matrix
JUNE 13, 2016
It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two.
Customer Experience Matrix
JULY 20, 2009
Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.
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Customer Experience Matrix
OCTOBER 19, 2010
These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Not surprisingly, the company’s 35 or so clients are mostly Canadian and European. Alsa has some other unusual features.
Customer Experience Matrix
JUNE 2, 2009
It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.
Customer Experience Matrix
AUGUST 18, 2010
The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. Such is my take on LeadForce1. It adds some less typical features for telephone lead qualification, which makes sense for reasons we’ll get to later.
Customer Experience Matrix
JUNE 9, 2009
Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. An average Salesforce.com seat is around $100 per month these days.
Customer Experience Matrix
DECEMBER 29, 2009
The report shows both known and anonymous visitors and lets users connect directly with external databases including Hoovers , Jigsaw and Zoominfo to look up additional information. In addition to Salesforce.com, the vendor has a standard integration for SugarCRM. Apparently this is a very common omission.)
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